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Ahmed

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UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS

Environmental Marketing Strategy and its Implementation in Forest Industries

Jari Kärnä

Academic Dissertation
To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock.

Environmental Marketing Strategy and its Implementation in Forest Industries
Academic Dissertation

Opponent:

Professor Juha S. Niemelä Seinäjoki Institute for Rural Research and Training University of Helsinki juha.s.niemela@helsinki.fi

Supervisor:

Professor Heikki Juslin Department of Forest Economics University of Helsinki heikki.juslin@helsinki.fi

Pre-examiners:

Professor Hanna Pesonen School of Business and Economics University of Jyväskylä hpesonen@tase.jyu.fi Professor Harri Westermarck Department of Economics University of Helsinki harri.westermarck@helsinki.fi

Author's address: Jari Kärnä Finnish Forest Research Institute, Vantaa Research Centre PO Box 18, FIN-01301 Vantaa jari.karna@metla.fi

ISBN 952-10-0963-2 (paperback) ISBN 952-10-0964-0 (pdf) ISSN 1236-6226 http://ethesis.helsinki.fi Hakapaino, Helsinki 2003

2

Abstrakti
Väitöskirja käsittelee ympäristöasioiden integrointia metsäteollisuusyritysten ja heidän teollisten asiakkaidensa markkinoinnin suunnitteluun. Tutkimus koostuu neljästä julkaistusta ja kahdesta julkaistavaksi hyväksytystä tieteellisestä artikkelista sekä yhteenveto-osasta, jossa tarkastellaan ekologista markkinointia ja yritysten yhteiskunnallista vastuuta teoreettisesti sekä kuvataan tutkimuksen empiiristä lähestymistapaa. Tutkimus perustuu kvantitatiiviseen haastatteluaineistoon suomalaisesta, ruotsalaisesta, saksalaisesta, brittiläisestä ja läntisestä pohjois-amerikkalaisesta...

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