Premium Essay

Ahum

In: Other Topics

Submitted By pipoycholo
Words 1117
Pages 5
Because public relations has roots in journalism and many of its practitioners were once journalists, there is an unfortunate tendency to apply journalism standards to public relations. It is, however, misguided and unfair to both professions. Despite using similar skills, the two fields are fundamentally different and seek different ends. Their ethical standards are also very different. That should not be interpretted as meaning that one of them is better than or worse than the other; they're just different, and it is important to understand those differences.

PR and journalism have some similarities, but . . .
The Society of Professional Journalists (SPJ), the Public Relations Society of America (PRSA), and the International Association of Business Communicators (IABC) ethical guidelines all agree about the importance and value of such key concepts as truth, accuracy, fairness, human rights, freedom of speech, and democratic principles. But, that can be somewhat misleading.
The underlying differences between public relations and journalism are far more basic and far more critical than these similarities in what they value.
According to their own professional codes and standards, there are fundamental differences in whom they represent and whose well-being they most directly serve.
DIFFERENCES!!!

Journalism serves the general public, and journalists are expected to act in the public's best interests even if such actions have detrimental effects on their employers.

Public relations, in contrast, serves the specific organization or client who is paying the practitioner to build and manage relationships that help that organization/client achieve its goals.

Principled public relations practitioners and organizations such as PRSA and IABC which they have established are quick to append the caveat that even though public relations is meant to serve the

Similar Documents

Free Essay

Teamwork

...nWZmQ>ç nmÌ n[aM`, 1) amOm {dH«$_, 2) {enmB© 3) doVmi (Xa~mamV {enmB© àdoe H$aVmo d bbH$mar XoVmo) {enmB© … ~m AmX~, ~m _wbhrOm hmoer`ma ! Amnë`m ZJarMo amOo {dH«$_ nYma aho h¡ & Mbm - Mbm {Igm nm{H$Q> gm§^mim, AmnAmnë`m _m¡ë`dmZ dñVw gm§^mim, bhmZ _wbm§Zm PmHw$Z R>odm Amo VmË`m Vw_Mr M¡Z CKS>r ho, Amhmo n°ÝQ>Mr Hw$R>§ ~KVm`... Vr JiçmVbr VodT>r PmHy$Z R>odm Va Pmbr H$m PmH$nmH$ ~mobdyZ H$m _hmamOmbm h§ Va Amnë`m ZJarMr amOo nYma aho h¡& (amOm {dH«$_ àdoe H$aVmo égbobm Am{U H$_aoda hmV R>odbobm) {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© {dH«$_ {enmB© … … … … … … … … … … … … … … … … … `m - `m _hmamO Am_r Zm` Om & (bmOV / égbobm) Ag§ H$m` H$aVm _hmamO Xa~ma ^am`Mr doi Pmbr ^oi Pmbr, dm... dm... Mm§Jbr MQ>H$Xma ho Zm & À`mAm`bm `mbm Va ZwgV§ Im`M§M nS>V§` Amhmo _hmamO Xa~ma ^am`Mr doi Pmbr. Ag§ ìh`, Am_r Zm` `oUma Om ... Vw Am_Mr `oÊ`mMr Hw$R>§ bbH$mar {Xbr. Ahmo, Ag§ égw ZH$m _hmamO... AmÎmm XoVmo bbH$mar & (nm`mMo A§JR>o nH$Sw>Z) dm§ dm§ ~a§ ... H$m`? _hmamO am_Xod ~m~mbm ^oQw>Z Ambo H$m H$m`? (H§$~aoda hmV R>odV) AJ§ Am`m ... Am` ... Am` ... Zmhr åhQ>b§ Vwåhr Amë`m Amë`m àmUm`m_ gwê$ Ho$bo. Zmhr ao ~m~m, H$aH$ ^abr H$aH$ H$aH$ ^abr & Var g§mJV hmoVmo `m d`mV nmMd b½Z H$ê$ ZH$m åhUyZ& {enmB© @@@ _J H$aH$ ^am`bm H$m` Pmb§ Zmhr Var Vwåhr H$mhr H$m_mMo ZmhrV. (amJmdyZ) {enm` ... Vg§ Zmhr _hmamO Ahmo Xa~mamV EdT>o ZmoH$a MmH$a Agë`m_wio Vwåhmbm gmYm Vm§ã`mgwÜXm CMbyZ Ü`mdm bmJV Zmhr åhUyZ åhQ>b§ earambm H$mhrVar ì`m`m_...

Words: 1483 - Pages: 6

Free Essay

There Once Was a Young Wild Pony

...a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb bc bd be bf bg bh bi bj bk bl bm bn bo bp bq br bs bt bu bv bw bx by bz ca cb cc cd ce cf cg ch ci cj ck cl cm cn co cp cq cr cs ct cu cv cw cx cy cz da db dc dd de df dg dh di dj dk dl dm dn do dp dq dr ds dt du dv dw dx dy dz ea eb ec ed ee ef eg eh ei ej ek el em en eo ep eq er es et eu ev ew ex ey ez fa fb fc fd fe ff fg fh fi fj fk fl fm fn fo fp fq fr fs ft fu fv fw fx fy fz ga gb gc gd ge gf gg gh gi gj gk gl gm gn go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu hv hw hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir is it iu iv iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq pr ps pt pu pv pw px py pz qa qb qc qd qe qf qg qh qi qj qk ql qm qn qo qp qq qr qs qt qu qv qw qx qy qz ra rb rc rd re rf rg rh ri rj rk rl rm rn ro rp rq rr rs rt ru rv rw rx ry rz sa sb sc sd se sf sg sh si sj sk sl sm sn so...

Words: 29642 - Pages: 119

Free Essay

Globalization

...web: http://navakal.org, e-mail- navakal.1923@gmail.com df©-91 A§H$-202 _w§~B© ewH«$dma 27 gßQ>|~a 2013 g§nmXH$ … gm¡. O`lr Im{S>bH$a-nm§S>o nmZo-12 qH$‘V:< 4 RNI Regd No. 1814/57 REGD. No. MH/MR/SOUTH-143/2012-14 EH$‘od ñdV§Ì X¡{ZH$ EH$ Midi X¡{ZH$ "ZdmH$mi'Mr Img ^oQ> nmM VéUtMm ‘oH$Amoìha! A˶§V à{gÕ ã¶w{Q>{e¶Z {Xár XodmZr "ZdmH$mi'À¶m dmMH$ Agboë¶m nmM VéUtMm ‘mo’$V ‘oH$Amoìha H$ê$Z XoUma Amho. hoAaH$Q>, hm¶bmB©Q>, ‘oH$An Ago ~aoM H$mhr H$ê$Z Vw‘Mo ê$nM A{YH$ AmH$f©H$ Ho$bo OmB©b. ¶mgmR>r Vw‘Mm gܶmMm ’$moQ>mo, d¶, {ejU, nÎmm nwT>rb B-‘obda bdH$amV bdH$a nmR>dm Am{U ^m½¶d§V ~Zm. (Á¶m VéUtMm ‘oH$Amoìha Ho$bm OmB©b ˶m§Mo AmYrMo d ‘oH$Amoìha Z§VaMo ’$moQ>mo "ZdmH$mi'‘ܶo à{gÕ Ho$bo OmVrb. nmMhr VéUtÀ¶m {ZdS>rMo gdm©{YH$mar "ZdmH$mi' g§nmXH$m§H$S>o amhVrb. ‘oH$Amoìha Z§Va H$moU˶mhr àH$maMr VH«$ma H$aVm ¶oUma Zmhr ¶mMr Zm|X ¿¶mdr) Ëdam H$am : ’$moQ>mo nmR>dm B-‘ob - youngbuzz2013@gmail.com dH$sb åhUVmV, Amamonr nimbm Y¸$mXm¶H$ KQ>Zm R>mUo Ooba åhUVmV {gamO H«$mB©‘ ~«°ÝMH$S>o eº$s {‘b‘ܶo A˶mMma H$aUmam à‘wI Amamonr Amho Hw$R>o? ‘w§~B©, Jwédma - 22 dfu¶ N>m¶m{MÌH$ma VéUrda eº$s {‘b H§$nmD§$S>‘ܶo gm‘y{hH$ ~bmËH$ma H$aUmè¶m ZamY‘m§Zm Ad¿¶m 36 Vmgm§V Ooa~§X H$ê$Z ‘w§~B© nmo{bgm§Zr gmè¶m OJmMr dmhìdm {‘i{dbr hmoVr. ‘mÌ, AmO ñH$m°Q>b±S> ¶mS>©À¶m Z§Va ZmdmOë¶m OmUmè¶m ‘w§~B© nmobrg XbmMr nma ~oB‚mV Pmbr. AmO eº$s {‘b‘ܶo gm‘y{hH$ ~bmËH$ma H$aUmè¶m ZamY‘m§Mm åhmoa³¶m {gamO aoh‘mZ ImZ hm ~onÎmm Agë¶mMr ‘m{hVr {deof gaH$mar dH$sb C‚db {ZH$‘ ¶m§Zr gÌ...

Words: 37465 - Pages: 150

Premium Essay

Globalization and Its Discontinents

...F u r t h e r Praise for Globalization and Its Discontents " Development and economics are not about statistics. Rather, they a re about lives and jobs. Stiglitz never forgets that there are people at t he end of these policies, and that the success of a policy should be d efined not by h o w fast international banks are repaid, but by h o w m u c h people have to eat, and by h o w much better it makes their lives." — Christian Science Monitor " [An] urgently important new book." — Boston Globe " Whatever your opinions, you will be engaged by Stiglitz's sharp i nsights for a provocative reform agenda to reshape globalization. A m ust read for those concerned about the future, w h o believe that a w orld of decent work is possible and want to avert a collision course b etween the haves and the have nots." —Juan Somavia, d irector-general of the International Labour Organization " [Stiglitz s] rare mix of academic achievement and policy experience m akes Globalization and Its Discontents w orth r e a d i n g . . . . His passion a nd directness are a breath of fresh air given the usual circumlocutions of economists." — BusinessWeek " T h i s smart, provocative study contributes significantly to the o n g o i n g globalization debate and provides a m o d e l of analytical r igor c o n c e r n i n g the process of assisting countries facing the challenges of e c o n o m i c development and transformation. . . . Impassioned, balanced and i n f...

Words: 144836 - Pages: 580