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Aida-Consumer Decision Making

In: Business and Management

Submitted By ysngul
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AIDA – CONSUMER DECISION MAKING
AIDA is an acronym used in marketing that describes a common list of events that may be undergone when a person is selling a product or service. * A - Attention (Awareness): attract the attention of the consumer. * I - Interest: raise consumer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). * D - Desire: convince consumers that they want and desire the product or service and that it will satisfy their expectations. * A - Action: lead consumers towards taking action, that is deciding to purchase.

AIDA Marketing has been around for a long time. The idea is that a customer goes through these four independent stages before making a purchase.
Let’s describe these steps further:
The AIDA model consists of 4 different phases that aims the consumer to make the decision to buy a product or service.
Attention
Attention is the 1st phase that will spark the interest of a consumer. What sparks attention is usually by its unique design, pricing, and marketing.
In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next.
With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, "How effective is YOUR feedback?" is more likely to grab attention than the purely factual one of, "This week's seminar on feedback".

Interest
Interest is the 2nd phase that can create a desire for the product or service. A consumer will want to know more about the product or service, its functions and...

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