Free Essay

Aida

In: Film and Music

Submitted By AidaSalcin
Words 405
Pages 2
Srednja ekonomska škola, Sarajevo

GRUPNI RAD
Tema: Strateško planiranje kompanije

Sarajevo, novembar 2013 Radili: Kereš Nermin Grabovića Nuđejna Šačić Nerina Jamakosmanović Nejra Kuhinja Medina Salčin Aida

Razred: II – 1
O KOMPANIJI McDONALD'S

Misija McDonald's-a Misija preduzeća je najznačajniji element strateškog planiranja i prvi koji mora biti precizno definisan. To je u suštini opis biznisa u kojem preduzeće želi da bude i ono što ga diferencira od konkurencije. Ukoliko se misija dobro osmisli, menadžment preduzeća može na bazi toga donositi svoje strateške odluke, alocirati resurse i ostvariti profit u dugom roku. Radi se, dakle, o osnovnoj orjentaciji, odnosno „kompasu“ za strateško planiranje i planiranje marketinga. Menađerima svih nivoa u preduzeću je mnogo lakše upravljati ako je misija tako definisana da zadovoljava sljedeće zahtjeve:
a. Da sadrži formulaciju ciljeva preduzeća koji su mjerljivi u smislu ocjene napredovanja prema njima.
b. Da misija omogućava razlikovanje preduzeća od ostalih konkurenata.
c. Da se jasno vidi biznis u kojem preduzeće želi da bude.
d. Da održava interese potrošača, dobavljača, javnosti, dioničara i zaposlenih u preduzeću.
e. Da misija predstavlja inspiraciju i izazov za sve koji je moraju ostvariti.

Misija McDonaldsa - "Pružiti brzu hranu kupcima diljem svijeta pripremljenu sa istom razinom kvalitete, i pobrinuti se da je ukusna, da ima razumnu cijenu i da se konstantno isporučuje u jednostavnom ambijentu i prijateljskoj atmosferi."

* Šta radimo? "Pružiti brzu hranu...

* Kako? "..s istom razinom kvalitete u cijelom svijetu, i pobrinuti se da je ukusna, da ima razumnu cijenu i da se konstantno isporučuje u jednostavnom ambijentu i prijateljskoj atmosferi."

* Za koga? "Pružiti brzu hranu kupcima diljem svijeta..."

Zamislimo viziju kao mjesto na koje želimo da stignemo. Misija će nam tada biti sredstvo kojim ćemo putovati. McDonald's-ova vizija je da bude najbolji svjetski lanac restorana brze hrane. Biti najbolji to znači održati prepoznatljiv kvalitet, servis, čistoću i vrijednosti, tako da svaka mušterija u svakom restoranu bude nasmijana. Da bi ostvarili viziju, fokusirali su se na tri osnovne strategije: * Biti najbolji poslodavac (Biti najbolji poslodavac za naše ljude u svakoj zajedniciširom sveta)

* Učiniti usluge savršenim (Usluge isporučivanja učiniti savršenim za svaku našumušteriju u svetu)

* Postići stalni rast profita (Ovo bi se postiglo konstantnim ulaganjem u noveprojekte, inovacije i tehnologije)

Ciljevi McDonald's-a

Strateške poslovne jedinice

BCG matrica

Konkurentske prednosti

SWOT analiza kompanije McDonald's

SADRŽAJ O kompaniji McDonaald's ............................................................................................................ 1 Misija McDonald's-a ..................................................................................................................... 2 Ciljevi McDonald's-a .................................................................................................................... 4 Strateške poslovne jedinice ........................................................................................................... 5 BCG matrica ................................................................................................................................. 6 Konkurentske prednosti ................................................................................................................ 7 SWOT analiza kompanije McDonald's ......................................................................................... 8 SADRŽAJ ..................................................................................................................................... 9

Similar Documents

Premium Essay

Aida

...And this is not close to what is internationally known today as the AIDA model. Henceforth, the three principles of Lewis includes; the mission of the advert that is to attract the reader; the advert must be interesting so as for the reader to become more interested in the product; and lastly, the advert should convince the reader to believe in the product. Lewis believed that if an advert contained these three qualities, then it would be an effective advertisement. The acronym AIDA stands for Attention, Interest, Desire, Action, and it is one of the founding principles of most modern-day marketing and advertising. This model is famous for assisting marketing managers in developing effective communication strategies for them to communicate with consumers in a way that better responds to their needs and desires. Starting from ‘A’, it is for Awareness which goes by assuming that consumers will find the product or service as interesting as the client does; however this is rarely the case. Unfortunately, a large number of advertisements go straight to the second step which is Interest and skip Attention part. Marketers should keep in mind that an advert could be a very persuasive one, but if no one sees it there is no point of doing it. This step also includes the firm’s ability to attract consumers’ attention. The ideal approach for marketers to use as to attract consumers’...

Words: 1017 - Pages: 5

Free Essay

Aida

...AIDA is an acronym that is used by marketers and advertisers to develop a marketing communication strategy and explains a four stage process for the sale to happen. The article talks about how AIDA can aid in creating a purchase if properly implemented through Television as an advertising media. Keywords: AIDA, Television Advertising, Marketing communication, Mass media & persuasive....

Words: 3226 - Pages: 13

Premium Essay

Aida-Consumer Decision Making

...AIDA – CONSUMER DECISION MAKING AIDA is an acronym used in marketing that describes a common list of events that may be undergone when a person is selling a product or service. * A - Attention (Awareness): attract the attention of the consumer. * I - Interest: raise consumer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising). * D - Desire: convince consumers that they want and desire the product or service and that it will satisfy their expectations. * A - Action: lead consumers towards taking action, that is deciding to purchase. AIDA Marketing has been around for a long time. The idea is that a customer goes through these four independent stages before making a purchase. Let’s describe these steps further: The AIDA model consists of 4 different phases that aims the consumer to make the decision to buy a product or service. Attention Attention is the 1st phase that will spark the interest of a consumer. What sparks attention is usually by its unique design, pricing, and marketing. In our media-filled world, you need to be quick and direct to grab people's attention. Use powerful words, or a picture that will catch the reader's eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents....

Words: 1042 - Pages: 5

Premium Essay

Aida Objective Management E-Cigarette

...AIDA objective management Ultimately, the goals and objectives of any promotional campaign culminate in the purchase of goods or services by the target market. The classic model for outlining promotional goals and achieving this ultimate outcome is the AIDA model—attention, interest, desire, and action. Awareness Firms cannot sell products if the members of the target market do not know they exist. As a result, the first major goal of any promotional campaign is to attract the attention of potential customers. FreeCigs will use three forms of advertising (TV, Billboards, and online Social media to promote brand awareness. The strategies and objectives of the brand awareness are the following. Objective: Increase brand awareness by up to 80% within 2 months of the campaign among 20 to 35 years ABC1. Communication mediums Event Sponsorship Mass-communication and non-personal elements, such as advertising and sponsorships tend to be used more heavily to stimulate awareness and lead to brand exposure and brand recognition. This happens due to their efficiency in reaching large numbers of potential customers. Freedomciggs will be sponsoring events such as extreme sports, rally races, and fashion shows where one of the main audience is the young target market and where fashion, exuberance, and self-expression are the main theme. Booths will be set up in each event accompanied by interactive visual displays showing the slique design and packaging of the e-ciagretts....

Words: 1414 - Pages: 6

Free Essay

Assignment 1: Targeting Specific Consumers

...Assignment 2: Advertisement Assessment In order to discuss how commercials are designed to impact various stages of the response process, this paper will examine them using the AIDA model. The AIDA model was developed to represent the stages a salesperson must take a customer through in the personal-selling process. This model depicts the buyers passing successively through attention, interest a, desire and action. (Belch & Belch, 2012) Kindle Fire, "Placing the things you love at your fingertips." In this commercial we can appreciate the following Attention Attention is the 1st phase that will spark the interest of a consumer. What sparks attention is usually by its unique design, pricing, and marketing. With amazon.com's commercial it gives a quick "spark" that the Kindle Fire is a product from the unique and familiar amazon.com. Therefore it gives the sense of trustworthy and special attention to their new product. "it says: for years we have placed the things you love at your doorstep" What it is trying to convey is that you have trust us for years, we are now going to get even better and closer to you "at your finger tips" you must trust us again. Interest Interest is the 2nd phase that can create a desire for the product/service. A consumer will want to know more about the product/service, its functions and features....

Words: 1196 - Pages: 5

Free Essay

Alien Script

...AIDA MUNOZ, an short intense Latina woman with an...

Words: 4293 - Pages: 18

Free Essay

Job Correspondence

...One of which is the AIDA Model. This model organizes messages into four stages, namely, attention, interest, desire and action. * The A.I.D.A. model Attention | First, you must catch the reader’s attention and get them to engage so they want to hear about your main idea. These first few seconds are when they will listen the most and decide if to continue to dedicate their attention to you.Tips to get attention: * Use a strong sentence that not only establishes common ground between you and the reader so you can build a case but also is compelling enough to reel them in. * Images are also very effective in grabbing attention. * Avoid a hard sell, this may make your audience think you are pushy and aggressive | Interest | Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. Tips to get interest: * Pick out the messages that are relevant to them quickly. * Use bullets and subheadings, and break up the text to make your points stand out. | Desire | Here is where the “you-attitude” comes out the most. In this stage is where you tell the reader how your idea benefits them through the changes.Tips to get desire: * Organize the content of your message to make it easy on the reader. * Foresee questions the reader may have and answer them appropriately this removes a level of uncertainty....

Words: 488 - Pages: 2

Premium Essay

Imc and Customer Satisfation

...IMC and Customer Satisfaction Katherine Clay Marketing Management May 28, 2012 Dr. Eva M. Ananiewicz Strayer University Abstract This paper will discuss the IMC (Integrated Marketing Communication) and Customer Satisfaction. The paper will also deal with advertising strategies and the correlation with our marketing goals and the effectiveness of the advertisement utilized. We will also look at promotional strategies utilized in addition to the advertisement. The paper will measure customer satisfaction regarding our product/service(s) that we provide in addition to determining how gaps in customer expectations and experiences need addressing. Advertising Strategy Alignment with Marketing Goals Our advertising strategy is geared toward consumers/customers who have a need for our product/services either short term or long term. The marketing goal has always been to deliver quality products/services to our customer. Our main activity is renting items to consumers who have a need, whether the item is a PC, furniture, entertainment system, moving truck, or appliance/furniture dolly. The need can be long term if a theft of the PC or lap top has occurred or it can be a short-term rental due to repair or intent to own the product. Both item and need deals with behavior of consumers and often the goal is repeat business, loyalty to the product and service offered. Determining Advertising......

Words: 1195 - Pages: 5

Premium Essay

Assign

...Quiz #10 (Chapter 15)     Total Grade: 96   (of possible 100 points) Question 1 of 25     Score: 4   (of possible 4 points)               Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response.  True     False   Answer Key: True Question 2 of 25     Score: 4   (of possible 4 points)               Black & Mild FT are the only cigars on the market made with “a skillful blend of premium pipe tobaccos and a filter tip for extra smoothness.” This feature creates a competitive advantage for the product.  True     False   Answer Key: True Question 3 of 25     Score: 4   (of possible 4 points)                A U.S. manager is working with some Indonesians who do not speak English. In attempting to exchange information, they are using symbols to assign meanings to the facts the manager hopes to convey. This is an example of communication.  True     False   Answer Key: True Question 4 of 25     Score: 4   (of possible 4 points) Nature Valley uses popular magazines, radio, and cable television to promote its brand of trail mix. Nature Valley uses mass communication.  True     False   Answer Key: True Question 5 of 25     Score: 4   (of possible 4 points) One way of conveying a message that the receiver will hear properly is to use abstract words and pictures.    True   False   Answer Key: False  Feedback   Concrete words and pictures should...

Words: 1215 - Pages: 5

Premium Essay

Sales Methods

...Background Sales Methods Stimulus ‐ Sales/No Sales Formula Selling ‐ AIDAS SPIN – Situation, Problem, Implications, Need NAME- MARK FITZGERALD STUDENT NUMBER-12254208 E-MAIL- mark.fitzgerald@ucdconnect.ie Word count- 1,297 excluding cover page and bibliography Product Leadership Nike Background The three strategies that I will analyse are product leadership, operational excellence and customer intimacy and these strategies are where an organization chooses a value system and aligns their whole operating model to serve that discipline. Product Leadership- NIKE Product leadership is where a company...

Words: 2074 - Pages: 9

Premium Essay

Business Writing Conference

...Chapter 14: A) Explain the purpose of application letters, as well as the AIDA approach. (25 words) The purpose of application letters or cover letters if you will is to inform your reader what you are sending, why your sending it, and how the reader can benefit from reading...

Words: 594 - Pages: 3

Premium Essay

Bonia Advertising Strategies

...Bonia Group has a network of over 1,000 sales outlets and 130 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman and the Kingdom of Saudi Arabia, the group continues to develop its global presence by forging strong network networks with key partners around the world. (Bonia, 2013) This group, Bonia, which is listed on the Main Market of Bursa Malaysia, is involved in manufacturing, marketing, retailing distribution of high fashion branded, leatherwear, footwear, men’s apparel and accessories. The purpose of advertising is to inform the public about the new products and services offered by the company, persuade the public to buy the products and make them to remember the name of the brand and the company so that this could repeat purchase and generate profit of the company. According to the famous ad man, David Ogilvy, said, “I do not regard advertising as entertainment or an art form, but as a medium of information.” (McQuerrey. L, 2014). This has proves that advertising the product and services are extremely crucial for an organization. This is because advertising could increase the sales subconsciously and build a substantial reputation in the field. How to make an advertising campaign be truly successful? Advertising’s job purely and simply to communicate, to a defined audience, information and a frame-of-mind that stimulate action. Advertising succeeds or......

Words: 2225 - Pages: 9

Premium Essay

Promotion

...The basic promotion objectives are informing, persuading, and reminding relates to AIDA model. The AIDA model consists of four promotion jobs getting Attention to make customers aware of company products, hold Interest to get customers to remember when shopping , arousing Desire inform customer need and want of product, and obtain Action the customer purchase decision. On May 8, 1886 a pharmacist named Dr. John Pemberton invented Coca-Cola syrup. Pemberton’s bookkeeper suggested the Coca-Cola because of the two ingredients found in the syrup which were coca leaf and kola nut. For a better look in advertising he changed the spelling of kola with a C. Coca-Cola was a medicine that contained traces of cocaine. The first year sales of Coke averaged nine drinks a day adding up to total sales for that year of fifty dollars. Pemberton took a loss because the year expenses were just over seventy dollars. In 1888 Pemberton sold the company and died shortly after. The use of cocaine was controversial and the company decided to use only coca leaves. It also stopped advertising as a medicine for headache and other illnesses. The Coca-Cola Company use a combination mass selling, personal selling, and sales promotion. Mass selling is communicating to large numbers of potential consumers at the same time. Coca-cola advertises in magazines, newspapers, radio, television and signs. Most of the TV and radio commercials have a celebrity endorsement to appeal to the youth....

Words: 315 - Pages: 2

Premium Essay

Principles of Marketing

...This way of communication toward the public member is linked to “AIDA” as their logo attract other customer attention, which then lead to gaining their interest, and then potentially the desire to purchase a product from the store due to appearance and smell, which then leading that customer into taking action. This way of marketing helps reduce their budgeting immensely simply because it’s free and fast whereas, if they were to do an advertisement on television it would require more strategic thinking. Costa also think strategically about their market segment under the 7 Ps when...

Words: 1117 - Pages: 5

Premium Essay

Carnival

...Carnival also had two star businesses; AIDA and Seabourn. These are potentially crucial brands to Carnival, and should be given the capital needed to grow aggressively. In the cruise business, this means adding capacity, and AIDA which was number one brand on German cruise market is getting that: 4 of the next 10 Carnival ships will be AIDA. Next was Seabourn which its cruise, The Sojourn was awarded "Best Newcomer of the Year- Silver" from the European Cruiser Association in 2010. It also was voted as "Best Small-Ship Cruise Line in the Conde Nast Traveler Readers' Choice Poll in 2008 and 2010. The line was also voted the "World's Best Small-Ship Cruise Line" in the Travel + Leisure magazine readers' poll in 2007, 2009, 2010, 2011 and 2012. In addition it has been named to Conde Nast Traveler's prestigious "Gold List" of top hospitality venues for 17 consecutive years. Unfortunate case for IberoCruceros, while the Spanish and Portuguese economies were booming, Carnival launched IberoCruceros to so as not to be excluded from a fast growing market by established...

Words: 993 - Pages: 4