Table of Contents Introduction……………………………………………………………………. 2
Air Asia Current Business Strategies…………………………………………..3 Possible Alternative Strategies Evaluation……………………………………. 7
Air Asia Resources Evaluation………………………………………………. 11 Possible Future Strategies
For Air Asia Indonesia…………………………… 12
Air Asia Indonesia vs. Adam Air…………………………………………….. 14
Targets For Achievements of The Strategies………………………………… 16
Appendix……………………………………………………………………...
17
Bibliography…………………………………………………………………..
18
2

Introduction Air Asia Indonesia is an originally Malaysian airline company, which started to operate in Indonesia in year 2006. The report is about Air Asia Indonesia and strategies to make it a major player in the Indonesian airline market.
3

Air Asia Current Business Strategies Air Asia wants to be the lowest short-haul airline in every market it goes in. To achieve the goal, it has some strategies such as lean cost structure, different ways of promotion, keeping safety, satisfying guests, and developing human resources
(AirAsia.com, 2007, Internet)
. Air Asia always tries to keep the operations simple and efficient to keep the costs low, for example by simple and efficient online ticket booking. According to
Fu Sen, an ex employee of Awair
–
the airline company bought by Air Asia
,
the tickets that have been booked online can printed by the customers or the customers can just remember the booking code and show their identity card for checking-in, so Air Asia can also save some amount of money that it should spend on thick ticket material, like what other airlines do, which cost approximately IDR 5000,00 each, and on ticket printing which may cost more money.
Another Air Asia’s way to save costs is not to provide food and drinks on the plane, as the goal of the airline is just to ‘move someone from