Air Taxi – Case Study
The business plan will be structured as follows:
1.- Cover Page
2.- Executive summary.
2.- Business overview.
3.- Management: Information of the entrepreneurs and the management structure
4.- Description of the business.
5.- Market analysis that will include the industry description and outlook, information about the target market, unique characteristics, size of the market, market share, pricing and gross margin targets and competitive analysis.
6.- The organizational structure and ownership information.
7.- The description of the service Air Taxi will offer.
8.- An overall marketing strategy (marketing penetration, growth strategy, communication strategy) and general sales strategy (sales force strategy and sales activities).
9.- Funding request (including the amount of money needed, how the funds would be used, the period time that each request would cover, the type of funding).
10.- Financial projections.
11. Appendix and supporting documentation

Air Taxi will offer a web-based reservation tool that will examine thousands of available private aircraft for the best match to the traveler’s itinerary and desired aircraft size. The customers will include major corporations, investment banking firms, the U.S. government, affluent individuals and small business that may use jet aircraft, as they seek flexibility, information security, travel expenses management and reporting, and often booking at a short notice besides cost efficiency in business travel.
As I have no knowledge on this area, I will start analyzing the industry and market and the trends. I know that corporations, as well as the government, responding to weakening profits, have targeted travel as an immediate candidate for cost savings.
Business travel spending will be measured by sector to identify specific trends for each industry arising from different