Sample content/Comments:

Field Packaging Example from Intranet:

This report outlines medium term (3 – 5 years) strategic recommendations for the business strategy for Field Packaging East Kilbride (FPEK). These recommendations are based upon a comprehensive strategic analysis of FPEK’s current and likely future situation. The recommendations aim to enhance FPEK’s existing competencies. This will add value to the both the company and its customers. Thus enabling FPEK to develop and sustain competitive advantage in the highly competitive branded products market segment of the packaging industry, in which it operates.

2 Environmental Analysis (700 words)
2.1 Transactional Environment
Social
Despite a projected decline in population of 10 million by 2010 [01.], Russia is seeing a rise of the middle class, which has now reached 4 million adults and children [02.]. This segment has a taste for westernised affluence, so is demanding higher quality, premium, healthy products and increased convenience from the retail sector. There is a strong need for organisations to address this demand by supplying more innovative products of higher quality to the market (such as premium-range yogurts and healthy snacks).

Market
It is estimated that the grocery market in Russia will reach $186 Billion USD by 2010 which will be good for WBD’s future in the dairy market [02.]. In urban centres especially, there is a shift towards food being sold in supermarkets so that by 2010, 45% of it will be sold there as compared to 28% in 2006 [04.]. These figures suggest that the future for WBD dairy lies with strategic customers, such as major supermarkets.

Globalisation
With an increase in globalisation, continued growth in GDP (5% per annum), a decrease in unemployment and increases in disposable income, the Russian consumer market continues to be attractive