Akvizícia Fiat-Chrysler (Slovak)

In: Business and Management

Submitted By jakub
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EKONOMICKÁ UNIVERZITA V BRATISLAVE
FAKULTA PODNIKOVÉHO MANAŽMENTU

FIAT - CHRYSLER

Vypracovanie zadania na predmet Medzinárodný manažment a medzinárodné podnikanie

Bratislava Jakub Karľa
akademický rok 2011/2012

1. Stručná charakteristika spoločnosti Fiat – Chrysler

Fúzia spoločností Fiat S.p.A. a Chrysler Group LLC sa oficiálne udiala v roku 2009. Prvé správy o tejto fúzii sa objavili 20. Januára 2009, kedy spoločnosť Fiat súhlasila s odkúpením 20% podielu vo firme Chrysler, ktorý bol v tom období v ohrození bankrotu. Obe spoločnosti sa zaviazali, že si budú navzájom poskytovať technológie, ktoré im pomôžu v boji s konkurenciou, hlavne s firmami Toyota, Volkswagen a alianciou Renault S.A. a Nissanu.

Firma Fiat S.p.A. je talianska automobilová spoločnosť, ktorá bola založená v roku 1899. Zakladateľ spoločnosti bol Giovanni Agnelli. Sídlo spoločnosti je v Turíne, z čoho vychádza aj plný názov spoločnosti Fabbrica Italiana Automobili Torino plus skratka S.p.A., čo znamená Sozietà per Azioni, čo je v preklade akciová spoločnosť. Firma sa zaoberá výrobou automobilov, je to jedenásta najväčšia automobilka na svete a najväčšia automobilka Talianska. V roku 2010 predala spolu 2 410 021 automobilov. Do spoločnosti Fiat S.p.A. spolu patrí 7 automobiliek: Abarth, Alfa Romeo, Ferrari, Fiat, Fiat Proffesional, Lancia a Maserati.

Fiat vyrába svoje automobily po celom svete. Mimo Talianska má najväčšiu výrobňu v Brazílii, kde je tiež Fiat trhovým lídrom. Fiat má tiež továrne v Argentíne a v Poľsku, má tiež dlhú históriu poskytovania licencií na svoje produkty v mnohých ďalších krajinách.

Firma Chrysler Group LLC je americký výrobca automobilov. Spoločnosť bola založená v roku 1925 v Detroite. Firma má názov po zakladateľovi Walterovi Chryslerovi. Chrysler je…...

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