...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
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...The Environment in Alaska Tabitha K. Lunn Wayland Baptist University Abstract Alaska used to be known as the last frontier but is now referred to as America's outdoor playground. There are many things you can do for activities here that show you why Alaska is called that. There are also unique forms of transit here in Alaska to meet many different needs and uses for them. The jobs that Alaska has to offer are not quite as unique as the rest of Alaska but they do offer that means to explore and enjoy what is considered to be one of the most beautiful places in the world. The Environment in Alaska Alaska can be considered to be Americans outdoor playground. No other state in the union offers the opportunities and challenges found in the last frontier. These challenges and opportunities are found in every aspect of life in Alaska. Many of the various activities are extremely challenging with plenty of opportunity to face these challenges. Many activities provide the opportunity to do things that one may be unable to do anywhere else in the country. Another aspect of life in the last frontier is that the public transit. Help with someone get from one place to another without a means of trouble? The final aspect to be explored is one of the most important; employment. Alaska is unique in its opportunities and challenges. Alaska is unique in its opportunities and challenges when it comes to finding a job. All of these topics will be explored in depth, and the...
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...Introduction Alaska airline has been serving the aviation industry for over 75 years. Alaska airline was founded by Mac McGee in 1932 when Mac McGee started flying to and from Anchorage and Bristol Bay with the aircraft which had the capability to carry just three people and was known as McGee airways at that time. Alaska airline came into being after several mergers with small aviation companies and is now one of the biggest airlines of Alaska. Alaska airline has a vast network and serves over 60 cities and 3 countries. The main hub of Alaska airline is Tacoma international airport which is located in Seattle. Alaska airline generates most of its revenue from domestic flights. Peak revenues are generated in the month of March as the major league baseball takes place in that month. Alaska air group is the major holding company whose subsidiaries are two airlines, Alaska airline and Horizon air. In order to enhance its operations, Alaska airline has partnerships with the major airlines operating in the United States. American airline, ‘Cathay pacific, British airways, Korean air and KLM’ are the international airlines among the codeshare partners of Alaska airline. The success of Alaska airline was brought by the two key members of airline, Bra Tilden who is currently the president of Alaska airline and William S. Ayer who is the chief executive officer (Alaska airline, 2015). One of the unique features of Alaska airline is that their entire fleet consists of same type of aircrafts...
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...Throughout chapters fourteen and fifteen, Jon Krakauer’s own journey to climb the Devils Thumb in Alaska is discussed at length and is compared to the journey of Chris McCandless. In Krakauer’s adventures, he underwent circumstances that, in turn, help us to further understand the mindset of McCandless as he departed for Alaska. An example of this is the similarities between why Krakauer and McCandless left their homes. Both McCandless and Krakauer are described as people who are angered by figures of male authority. Additionally, both pursue their dreams with "a zeal bordering obsession" (page 134). Krakauer's reasoning for his journey was based upon John Menlove Edwards, a writer and psychiatrist who was deeply troubled and used rock climbing...
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...The Alaska Valdez Gold Rush had a great impact on Alaska. In 1898-1902, mine owners heard about the amount of gold in Alaska. They had set up a team of miners, doctors, and many more professionals for an expedition across Alaska. The Alaska Valdez Gold Rush from 1897-1899 caused thousands of people to move to Alaska, and although only a few found gold; many cities were established. The gold rush was a growing time in the Alaskan history. The gold was founded on the west board of Alaska. The hikers had to hike up the tall glaciers carrying 1500 pounds, tumbling to find the theory of gold that spread among them. They traveled through many harsh conditions. "We are both well and enjoying the trip, no letters from you, but we hope to have mail...
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...After the intense Molly Hootch case, the education of Alaska Natives improved drastically. Over the twentieth century, Alaska Natives were originally seen as ignorant and uncivilized. In the early twentieth century, the federal and Alaska state government funded schools in the villages to improve the image of the Alaska Native people. Alaska: Our Northern Wonderland written by Frank Carpenter in 1928, states that the goal was to teach “self-government and making them American citizens.” Education was to be the key to social, cultural, and moral development in these people of the north. Even though this seemed like an amazing opportunity for Native Alaskans, it began to hinder them. Children who wanted an education after eighth grade had...
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...Bristol Bay, Alaska "Salmon or Gold" Can you imagine living in a geographical area in which traditions, language, rituals, and economic sustainability hasn't changed in over 1,000 years? A place inhabited by indigenous people that have lived in harmony with nature only taking what is needed to sustain their lifestyles and having the innate wisdom to keep this resource in balance to ensure continued prosperity? Did you realize that there are still people living in areas here on earth that live without the modern day conveniences such as fast food, malls, and outlet stores? People that rely on bartering and exporting their resource to trade for clothes, shoes, and other items to sustain their way of living and to ensure that their traditions and way of life will continue for generations to follow? As the world becomes smaller, even people that have remained unchanged for thousands of years are being forced to deal with changes that will alter their future and their traditions because of living near valuable resources that are in high demand in our modern day world. And, like so many indigenous people from history, they are desperately praying, advocating, and becoming very political with their fight so that their way of life can continue without disruption to their ecosystems. Native to the area of Bristol Bay, Alaska for thousands of years, the Yupik people have depended on salmon, along with pike, whitefish, beavers, caribou, moose, berries, and plants. Bristol Bay still...
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...Introduction ALASKA MILK CORPORATION is one of the leading manufacturers of milk products in the Philippines. It has established a strong brand heritage among Filipino consumers with its traditional liquid canned milk products marketed under the Alaska label. The Company has likewise established a strong presence in the powdered milk business and a growing position in the UHT ready-to-drink and ready-to-use segments. Alaska Milk Corporation began its corporate life in 1972 as Holland Milk Products, Inc. (HOMPI). HOMPI was a partnership between Holland Canned Milk B.V., a dairy company in the Netherlands, and General Milling Corp. (GMC), an agro-industrial foods company founded by Mr. Wilfred Uytengsu Sr. with interests in flour, animal feeds, soybean milling and consumer food products. In 1988, HOMPI was merged into GMC’s corporate structure and operated as a milk division. By 1994, the milk division was spun off as a separate company, now known as Alaska Milk Corporation or “AMC”. With the growth of the domestic milk market and the need to expand production capacities, AMC tapped the capital market and became a publicly listed company in the Philippine Stock Exchange in 1995. The final move in the creation of AMC came with the absorption of its exclusive distributor in 1998, providing the company with the necessary leverage to grow its core milk business. The Company has further strengthened its core business by acquiring / licensing...
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...Alaska analysed There are some books which ruffle your feathers..in a good way!I stand here,my feathers uprooted. I did not buy this book,I read it online after coming across it in the most funny way.I was sitting jobless in office having shut out myself to the Gulti banter of my colleagues. And was surfing the net,reading stuff on Google Reader.In a funny picture,there was a note scribbled inside some wretched instalment of the Twilight series,urging the readers to please not read it and go look for other books in the huge sea of literature.One name mentioned there was Alaska by John Green.The title is Looking for Alaska btw.So I decided to give it a look,and directly got the pdf on the net. So here it goes The book got me reeling,and made me type this. This is rarer than the appearance of the Haley’s Comet .But something about this book,touched my heart deep down.It is not a literary masterpiece,deemed even offensive by some(read it on wiki),it isn’t like I have the ultimate authority on literary masterpieces.But the writing is fluid,very conversant,almost mundane yet very engaging. The zen of life as it is called is conveyed in the most subtle form,but does not answer any definitive questions and lives it open to the readers interpretation,just like a good book should.Let the reader develop her own idea and opinion instead of inculcating one.The backdrop is the Culver State School and the lives of 16 something high school students.The narrator is a social Nobody who...
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...Alaska has many species of Bear, Caribou, and some of the world largest moose. Heavy bodied and long-legged, moose are the largest members of the deer family. They range in color from golden brown to almost black, depending upon the season and the age of the animal. Full grown male bulls stand almost 6 feet tall at the shoulder, and bulls in prime condition weigh from 1,200 to 1,600 lbs. Adult females or cows are somewhat smaller and weigh 800 to 1,300 lbs. A 1,600-lb moose will field dress out at about 950 lbs, yielding approximately 500 lbs of meat. Alaskans and nonresidents annually harvest 6,000 to 8,000 moose, which translates into about 3.5 million pounds of usable meat. Only bull moose have antlers. The largest moose antlers in North America come from Alaska, the Yukon Territory, and the Northwest Territories of Canada. Trophy class bulls are found throughout Alaska, but the largest come from the western portion of the state. Moose occasionally produce trophy-size antlers when they are 6 or 7 years old, with the largest antlers grown at approximately 10 – 12 years of age. In the wild, moose rarely live more than 16 years. Moose are generally associated with northern forests in North America, Europe, and Russia. In Europe, they are called "elk." In Alaska, they thrive in suitable habitat from the Stikine River of Southeast Alaska to the Colville River on the Arctic Slope. They are most abundant in recently burned areas that contain willow and birch shrubs, on timberline...
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...area I would like to go into as a pilot. With all the options available, I can’t choose just one at this time. I want to do them all. I can say I do not want to be a UAS Operator. I know that Unmanned Aerial Vehicles (UAV’s) are the future of aviation but sitting in a box in the back of a truck is not a pilot. I know it is no easy task, but one of my goals is to someday be an Alaskan Bush Pilot. I would love to fly through the mountains and beautiful landscape of Alaska. I have met several interesting pilots in my lifetime and all of them seem to have amazing stories from when they were flying in Alaska. Becoming an Alaskan Bush Pilot will be no easy task. Most jobs require two to three times the experience as pilot jobs in the continental 48 states. In Alaska 1,000 to 1,500 hours are the typical minimum for a new hire. Most companies require some form of minimum “Alaska Time” or equivalent such as Mountain Time or experience in the Pacific Northwest. Tail wheel and float experience are also a large plus in Alaska which is very hard to get....
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...Dinosaurs In Alaska? When you hear a place about Alaska, we think of snow, polar bears, glaciers, and cold weather. When you think of dinosaurs, we think of tropical places and hot climates. You would probably doubt dinosaurs could have ever lived here in Alaska. But about 65 million years ago they not only lived here, they thrived! There are a lot of information about dinosaurs, but what this paper will cover is how dinosaurs directly relate to Alaska. After reading this paper, you will find out how dinosaur research started and how long ago dinosaurs lived in Alaska. Plus find out the type of dinosaurs that lived Alaska, and the type of climate and which parts of Alaska that they lived in. You will also find out what type of evidence they found, if dinosaurs are related to the oil industry, who is still studying dinosaurs, and how this topic is introduced to the public. How it all began Dinosaurs strolled the earth over 245 million years ago. So it would only be fair to go all the way back to the beginning and quickly summarize how it all happened. Earth’s history is categorized into two eras, and then categorized by periods. The two eras are Paleozoic era, and Mesozoic era. Paleozoic era - (560 to 276 million years ago): This is the period where the first fish, corals, shellfish, insects, spiders, and swamp forests appeared. Mesozoic era - (350 to 65 million years ago)We are most interested in this era. This era contained 3 periods: Triassic period, Jurassic...
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...Chris McCandless was a man with great intentions, but lacked the skill of proper preparation for survival in the wild. While incredibly tragic, there are many lessons to be learned from McCandless’s story. Although there is much controversy over his death, the fact of the matter is that he could have easily survived the Alaska wilderness had he been more educated and prepared. Many people, myself for example, are uneducated about surviving in the wild. Most of those who are uneducated about the wild, don’t attempt to go out and live in the wilderness. Another person that compares to these kinds of people is Chris. However, unlike most of us, he had a dream of living in the wilderness, and pursued it. Educated or not, McCandless didn’t care....
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...noble young man who chased his dream until death caught up with him. Krakauer’s beliefs about Chris, and the way that he chose to live his life, were spot on. Krakauer describes as being brave, heroic and noble because he walked into the wild, all alone, to chase his dream. Webster dictionary defines brave as “having or showing mental or moral strength to face danger, fear, or difficulty”. Krakauer believes that Chris was brave because he walked into the forest trying “ to follow his [their] dream. That’s what was great about him [them]. He [they] tried. Not many do” (Krakauer 96). Chris followed his dreams, as crazy as some people thought that they were, he stilled followed them. He left almost all of his survival things along the way to Alaska. He donated all of his money that he have with him so charities and he burned the rest that was in his wallet. He had little to no training on how to survive in the wilderness by himself. He walked into the forest without an escape route or any escape plans to get out quickly if something went wrong. He pushed his body to the limit. He never gave up a challenge that faced him, even if that challenge had killed people in the past. He looked danger in the eyes and did not back down. That is pretty brave. He had always been good at things, never had to struggle to accomplish something. Krakauer informed the readers that “Chris was a high achiever in almost everything that caught his fancy”(109). Krakauer goes on to explain that the only thing...
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...2013 H.R. 740, the “Southeast Alaska Native Land Entitlement Finalization and Jobs Protection Act,” a bill that we refer to as Haa Aaní. “Haa Aaní” is the Tlingit way of referring to our ancestral and traditional homeland and the foundation of our history and culture. H.R. 740 would convey just 70,000 acres in the Southeast Alaska region, a region with almost 23 million acres of land; 85% of the region is already in some form of conservation, wilderness or other protected status. Putting the acreage in perspective, Sealaska’s remaining land entitlement represents about 1/3 of one percent of the total land...
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