...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000 ‘followers’...
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...Everything is relative or objective Nothing is really as it seems to us and all things are subjective to the observer. Everything is relative to each person from the viewpoint. Comparative readings, of two almost unimaginably accurate precision atomic clocks located on fast moving spacecraft and airplanes and on earth, have detected this strange skewing of time and proved Einstein's theory of relativity to be fact. Stop all the clocks in the universe and movement will continue unaffected. Stop all movement and the illusion we call time will stop and nothing ever happen again. As an object approached the speed of light it becomes more and compressed (It occupies less and less space), distorts the fabric of space time and time slows on the speeding object when compared to an object stationary state, it left at its source. Let the Object equate to a spaceship if you like. Time is much like an elastic string which can only be stretched in one direction namely; into the future. The twin paradox describes what happens. Twins; One boards a spacecraft that accelerates to near light speed, on say a voyage to Alpha Centauri, some four light years from earth. The other remains on the home planet. Ten years later the bother who went to Alpha Centauri returns having aged only "one subjective year" because time has moved slower for him, "relative" to his brother who remained on the home planet, where time moved at the "normal rate" Why and...
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...accelerated the corruptive situation. When in the 2003 the first announcement of accounting irregularities appeared, it disclosed the frauds of previous years. That made a hint to so many lawsuits and litigations that even after establishing “Road to Recovery” strategy, company remains to be not trust worthy. The most important ethical issue that can be seen during the whole processes of litigations, that no one connected with irregular accounting admitted his fault in the case. The most recent statement used in the case : “…got caught being involved in the corrupt environment of Ahold and didn’t benefit personally…” 2) a) History (the main facts) Started its existence in 1887 with the founding of an Albert Heijn grocery store in Oostzaan, the Netherlands. Went public in 1948. Albert Heijn became the largest grocery chain in the Netherlands. In...
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...Plagiarism and Paraphrasing Rebecca Beck Walden University Plagiarism and Paraphrasing According to Merriam-Webster’s Collegiate Dictionary, to “plagiarize” is “to steal and pass off (the ideas or words of another) as one's own, to use (another's production) without crediting the source, to commit literary theft, to present as new and original an idea or product derived from an existing source” (p. 946) and to “paraphrase” is “a restatement of a text, passage, or work giving the meaning in another form, the use or process of paraphrasing in studying or teaching composition” (p. 899). One can write in a scholarly voice while maintaining academic integrity through conscientious and meticulous efforts. Effective paraphrasing, proper citation of sources, and citation of one’s self are three ways students can insure their academic integrity. Paraphrasing isn’t simply changing a few words in the information you are trying to convey. To paraphrase effectively, one must restate the information in such a way that it is in your own words. Sometimes, you may have to borrow words or phrases because the author worded them in such a way that you can’t really convey the message without using them. It is okay to do this as long as you give proper credit to the author and their work. Using quotation marks will show that you took that information directly from the original piece of work, and properly citing the information will give credibility to your writing while giving credit...
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...In Albert Camus' The Stranger the Meursault is clearly disillusioned of life and two examples of this disillusionment occurred in the instances of his mother's death and an offer to be transferred to another work environment. The novel The Stranger by Albert Camus portrays how Meursault is disillusioned about things that seem to be the most normal basic human concepts of understanding such as his mothers death. With his mother's death, he seemed indifferent at the loss of her life in every way possible. He was so uninterested in her funeral that he remarked the following: "...I can be there for the vigil and come back tomorrow night" (Camus 3). His mother appeared to slow him down. As if he felt he had better things to do. He claimed he never went to visit her in the nursing home because she enjoyed it too much. Nonetheless, he admitted, that the visit "took up my Sunday -- not to mention the trouble of getting to the bus, buying tickets, and spending two hours traveling" (Camus 5). This shows the true lack of care in his mothers death. To further define his insensitivity, Meursault shed not even one tear in this part of the novel; moreover, he expressed no form of sorrow whatsoever. Secondly, Meursault's attitude and reaction toward an offer to be relocated to a Parisian location was a monumental indicator of his insensitivity. One would expect him to accept or decline the offer graciously and respectfully. Meursault proved, again, to be unpredictable when he states, in...
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...Albert Einstein: A Timeline of his Life Albert Einstein: A Timeline of his Life Albert Einstein has been a common name among us all, but what actually is he famous for? In this I hope to provide you with a chronological summary of the important events in the life of Albert Einstein, from his birth in 1879 to his death in 1955. On March 14th 1879 Albert Einstein was born to Hermann and Pauline in Ulm, Germany. He was born to a middle-class German Jewish family. His parents were concerned that he scarcely talked until the age of three, but he was not so much a backward as he was a quiet child. Unlike more common children he would build tall houses of cards and he hated playing soldier. (www.aip.org/history/einstein) At the age of twelve he was fascinated by a geometry book. At the age of fifteen in 1895 Albert quit high school disgusted by rote learning and martinet teachers, and followed his family to Italy where they moved their failing electro technical business. After half a year of wandering and loafing, he attended a congenial Swiss school. The next year he entered the Federal Institute of Technology in Zurich. (www.aip.org/history/einstein) In 1900 after working hard in the laboratory but skipping lectures, Einstein graduated with an unexceptional record. For two grim years he could find only odd jobs, but he finally got a post as a patent examiner. He married his classmate Mileva Maric in 1903 they had a child Lieserl in 1902 whom they...
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... Abstract Years of research has been conducted by Albert Bandura on the Social Cognitive Theory. The practical use of Social Cognitive Theory has an interesting approach to changing or maintaining behaviors. Bandura has researched Social Cognitive Theory and the individual differences that show the flexibility that people have dealing with behavior. The Social Cognitive Theory of Mass Communication discusses the role that mass media plays in society in regard to influences on behavior within society. The Social Cognitive Theory of Human Agency, by Bandura, which describes the power that people posses to influence their own actions to get the deserved results the individual, desires. Social Cognitive Theory on Gender Development addresses the development of people’s lives according to the gender and the roles that are stereotypical by society in regards to personality and behavior. Health Promotion from the Perspective of Social Cognitive Theory deals with health promotion and disease prevention from social cognitive theory. The approach of changing health practices of social systems rather than the habits of individuals. Social Cognitive Theory in Cultural Context explains that people adapt to diverse conditions all over the world. Parents from impoverished environments through sacrifices want their children to have a better life. Lastly, Going Global with Social Cognitive Theory: From Prospect to Pay dirt by Albert Bandura describes that goals, aspirations and challenges...
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...Importance of Understanding How People Form Perceptions In the case of Joe Salatino, he is the new president of Great Northern American and he bases the success of his company by the amount of money he pays the employees. The firm’s salespeople sell millions of products each year. The lead person of this telemarketing company believes that spending money on commissions and bonuses is necessary to keep his salespeople motivated. The company uses all kinds of motivational tactics in the salesroom to keep the employees engaged at work. Many of Joe’s top workers earn thousands of dollars a year plus commission, but usually it takes about a year for an employee to build up their clientele. With in the article it goes to discuss how the salespeople go above and beyond to build a strong relationship with the customers. Joe believes it increases sales when the employees for a memorable relationship with the customers. As a result, when Joe is looking to hire new people; he looks for them to have great communication skills, be highly motivated and considerate. Finally, Joe looks for workers that know their strengths and weakness and thrive to take the initiative without having to be direct all the time. In the workplace, perceptions quickly become formed whether accurate or artificial. Perceptions and inaccurate assumptions of work habits, personal relationships are mostly form over company gossip. Joe Salatino needs to explain to his employees that perceptions in the workplace can...
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...Social-Learning theory has most influenced my beliefs and assumptions about individuals. Social-learning theory main concept is the idea that behavior learned through watching others. This term is coined observational learning. Social-Learning theory, in contrast to Behavioral theorist , do not believe that reinforcement is responsible for all learning. In fact Social learning theorist Albert Bandura extended research which not included social learning but also included behavioral and cognitive learning to be incorporated. This was the main reason to which some refer to social learning theory as social-cognitive theory. Social- Learning Theory also assume an individual's behavior, environment and personal qualities influence one another. Social-Learning theory believe that optimal observational learning can be acquired through three model. One of which is live model, in live model an actual person is demonstrating the behavior. The next model is verbal instruction. In this model the individual is instructed in detail the behavior and how to engage in that behavioral. The last model is symbolic, influences in this model includes television, radio, movies, internet, literature etc. As well in the model fictional or real demonstration of the behavior. As well Bandura believed that there are steps in which modeling process involved. The first step is Attention. In Attention one must pay attention to the behavior that is being modeled in order to learn. The second step is Retention...
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...Group 7 Case no. 2 – ALVAREZ Problem of the case: The main concern of the case is how the management will deal with the difficult personality of Alvarez. He has become too confident because of his long years in service. He is known in Canalven as a “Career Man” and energetic and proud of his job. His pride is shown in the yellow inscription bearing his name in the machines he designed. However, he is disliked by many workers because of being full time grumbler. He shows insubordination with his superior, Stone, by ignoring his instructions as in the case of the furnace incident. Moreover, Alvarez is influencing other workers to follow his orders instead of Stone. Stone believed that other workers don’t trust him because Alvarez is demoralizing them and brought the issue to the higher management. This case will be analysed and dealt with the point of view of the Assistant Plant Manager, Pinto, as he will be responsible in the course of action to take on the Alvarez case. Analysis: Stone and Alvarez are having problems from the beginning. Alvarez would not accept Stone’s authority because he believed that Stone do not know anything about machines and are changing “things” that had worked for years. Stone do not like the yellow inscriptions that Alvarez is printing on the equipment as he believed that these are company’s assets. He is also having problem with Alvarez’ insubordination and the other workers lack of trust in him. Listed below are the observed behaviour/...
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...Joe Salatino, President of Great Northern American Case Study By Amarech Argaw Dr. Schaefer, Thomas BUS-520 July 29, 2012 Abstract All businesses and organizations desire is to gain competitive advantage in a market where there are a large number of buyers and sellers. To win the competitive market, they have to differentiate themselves from others. Leaders of all organizations do recognize their responsibility to fulfill this intend. They develop and implement various business strategies to improve production and maximize profit. As any human being, leaders are not all the same nor could they agree with ideas of others. Their background, beliefs, values, personalities, characters…etc contributes to their idea of success. Employee motivation and customer satisfaction are the most common important focus areas for any business development. Joe Salatino, president of Great Northern American, believes the success of his 35 year old company is the result of the amount of money he pays employees (Hellriegel & Slocum Jr., 2011). Joe Salatino, President of Great Northern American Case Study The Great Northern American is a Dallas-based telemarketing company. The salespeople sell more than 20 million dollars in office, promotional, arts and crafts, and computer supplies to 60,000 businesses around the country, which includes particularly packaging tape, paper clips, pens, and pencils. Many of his salespeople earn more than $60,000 a year, and...
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...Joe Salatino Joe Salatino is the president of Great Northern American, a telemarketing based company located in Dallas, Texas. Salatino scopes the success of this 40 year old organization due to the amount of money he pays employees (Hellriegel & Slocum, 2009). Salatino keeps his 30 plus person sales team motivated by shelling out money on commissions and bonuses. Great Northern American still has the ability to blossom in a competitive market, even with the “Internet users” (Hellriegel & Slocum, 2009). Great Northern American sales team annually sells more than “$20 million in office, promotional, arts-and-crafts, and computer supplies to more than 60,000 businesses around the country” (Hellriegel & Slocum, 2009). Salatino’s employees are able to earn roughly between $60,000 and $100,000 a year depending on their sales. The leader of this organization has developed a system to create revenue and profit while motivating employees. Perceptions and Attributions It is critical for Salatino and his employees to understand the importance and concept of how individuals will form perceptions and make attributions. Perception describes the way people filter, organize, and interpret sensory information (Duggan, 2009). Attribution explains how people act; determining how people react to the actions of others as well. Salatino holds a position where it is his duty to guide and give directions to his employees. His main focal point should be helping his employees understand...
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...Newman ITT Tech Jacksonville, Fl. References Hossenfelder, S. S. (2007). Phenomenological Quantum Gravity. AIP Conference Proceedings, 903(1), 463-466. doi:10.1063/1.2735224 This article talks about the future problems seen with using a Planck scale. This scale marks a threshold past which the old description of spacetime breaks down and new things must appear. More effort has been put into the research of quantum gravity, even if the full theory is still unknown. I am using this article as a means to disprove yet another theory. Ellis, G. (2008). Cosmology: Patchy solutions. Nature, 452(7184), 158-161. doi:10.1038/452158a The article talks about the expansion of the universe which has been observed accelerating. It talks about Albert Einstein's general-relativistic field equations and the fundamental dynamics of the universe describing how gravity arises through the distortion of space-time by mass and energy. Here is yet another theory I am trying to disprove. Battersby, S. (2004). The ghost in the cosmos. New Scientist, 181(2433), 32-35. Here is another article that talks about Einstein and all those theoretical formulas and calculations telling what is in the empty box. Einstein's theory of relativity does do something's like accurately calculate the orbits of our planets, but lacks the entirety of a completed formula. President Obama, and the Democratic Politicians in Washington keeps hammering away about the 30 million uninsured Americans that the Affordable...
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...What is Existentialism? , Existentialism is a way of life, for example some people who live a life of an extensialist don’t care about anything or anyone. They take each day as it comes. They don’t worry about anything and act like their okay when they really aren’t. In the movie “The Dark Night” by Christopher Nolan’s and the book “The Stranger” by Albert Camus gives great examples of people who live the life of extensialist. Living an extensialist life comes with many consequences. Good or bad it doesn’t really matter. “I guess the joker is as crazy as they say” (Nolan). In the movie the Dark Night a man who works for the joker says how the joker is actually crazy like everyone says. Now in the story the stranger Mersault is crazy when he doesn’t cry or grief because his mother has passed away. They look at both of these characters as crazy. But are they actually crazy? Or are they crazy because society says they are? In a society many people see who is crazy who is not, but in these both stories they really aren’t, the joker just does things as they come and people are the ones who actually cause the crazy ness he just takes the blame for it, well that’s how I see it. In the book Mersault doesn’t cry for his mother’s death because he says they never really had any relationship at all. Society says he’s a jerk and he’s heartless for not doing so but he’s an estensialist and they really don’t show emotions at all. An extensialist does things as they come, they don’t plan...
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...RUNNING HEAD: CAREER PAPER Reflective Career Paper After gaining knowledge in this course, I have learned new concepts and theories that have brought meaning to my life. At some point in our life, we all have adopted some type of theory in our life without knowing it. The Krumboltz’s Social Learning Theory, Super’s Lifespan Theory and Social Cognitive Career Theory are three theories that explain how my career setting and role-play changed due to certain circumstances and life experiences. The career development is one of the concepts that I have learned to greatly appreciate throughout the Career Development Course. Career development refers to the lifelong psychological and behavioral processes as well as contextual influences shaping one’s career over the life span. As such, career development involves the person’s creation of a career pattern, decision-making style, integration of life roles, values expression, and life role self concepts (Herr et al., 2004). As life takes us for a loop, we will encounter choices that may be difficult to decide upon, but through the process of career development one can make wise career choices. The theory that plays an important role in my life now that I have experienced the workforce and school is the Krumboltz's Social Learning and Planned Happenstance. This theory address factors related to my experiences with others and in previous work situations. Having...
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