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Alcohol

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According to Alcohol Concern (2013), rapidly developing of media with the increasing of technology have significantly influenced on an approach of marketing. Alcohol marketing have different strategies to promote their products. One of these strategies is harnessing the contemporary media such as internet and television as well as social network like Twitter, Facebook and YouTube to promote by advertising. In United Kingdom, approximately £800 million annually have spent on promotion of alcohol by factories (Alcohol Concern 2013).
There is growing concern that this strategy might raise the impact of alcohol marketing on young people and a recent research have provided evidence that social networks as YouTube, Twitter and Facebook are widely utilized by young people and children and that such sites are utilized for promotion by alcohol firm (Winpenny et al, 2013). Studies have indicated that underage drinking is more exposed to advertising of alcohol than grown-up (Patil et al, 2014). It seems that there are many complex factors that affect alcohol consumption by youth. Nevertheless, the most important factor is advertising . This essay will examine the problems of alcohol advertising on adolescents and analyses some possible solutions. It will then evaluate the solution given in order to tackle this issue.
Advertising creates favorable climate towards drinking alcohol(Gunter et al, 2010). As Saffer point out (2002) that the role played by alcohol advertising can lead to positive impact on behaviors and attitudes of young people. In United Kingdom, youth who their ages between 10-15 years have more exposed to alcohol advertising per watching 60 minutes than adult who their ages under 25 years(Patil et al,2014) and also such advertising about alcohol encourages underage people to start drinking by an attractive advertisement. Furthermore, alcohol companies has...

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