Premium Essay

Aldi Example

In: Business and Management

Submitted By shijia
Words 4571
Pages 19
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APP update for ALDI

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Executive Summary
This report involves how information system solves the issues experienced by a leading global supermarket chain and how the proposed plan will be enforced its targets of capturing more market shares and increasing company’s profits. Firstly, our team will describe the main problems to be confronted by ALDI. Then the goals and objectives of the project will be clarified, and the crucial factor for business future development is also listed. The following sector offers a full view of the business case. Specifically, this part contains the reasons and motivations for exploiting the new project, and the business case organizer. Additionally, the relevant environment conditions are described from several aspects in detail. Meanwhile, the current situation and opportunities are analyzed via SWOT model. After that a detailed description of assumption and obstacles about present condition and future projects is shown. Next, we provide two feasible options for ALDI, and we adopts several elements and methods to weigh both options. Then a constructive and enforceable recommendation and opinion is given through previous analysis. Finally, the implementation strategy of project will be identified briefly.

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1. Introduction

Nowadays, online shopping in brick-and-mortar stores is a common consumer practice. Mobile devices, especially smart phones, have become a key tool for web shoppers (Turban, Volonino and R. Wood, 2012). Our business case is based on practical problem for ALDI that is the missing link to purchase goods from website and within the app.

As of December 2013, ALDI was placed in the Top 3 of supermarkets in Australia in terms of market share by Roy Morgan Research’s Supermarket Currency report. Special Buys app, provided by ALDI at the App Store and Google Play, is designed to view...

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