...Organizational Analysis Phillip E. Stearns Jr. Dr. J. A. Anderson HR 1st Edition November 2, 2013 Over the past century, the human resources element of doing business has emerged and become an integral part of running a successful company. Companies have to either accept and adapt to using Human Resources Management or fall to their competitors. Occasionally, a company becomes successful and maintains its success with a limited amount of support from a Human Resources Department. Aldi, the discount grocery store, is one such example. What remains to be seen is whether or not this is in the company’s best interest. Aldi, short for Albrecht-Diskount, is a grocery food chain that was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mothers business. After inheriting the family business, they quickly opened another outlet. By 1950, after only four years of ownership, they owned thirteen stores in the Ruhr Valley in Germany. By 1960, however, there was a dispute between the brothers in debating whether or not they should sell cigarettes in the store. Unable to compromise, the brothers decided to split the three hundred stores they owned between them, which also changed the name of the stores from Albrecht-Diskount to Aldi-South, owned and operated by Karl Albrecht, and Aldi-North, owned by his brother, Theo Albrecht. The two entities have been officially separated legally and financially since 1966, but both divisions still use the same...
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...Introduction 1 2. Executive Summary 2 3. Organisation Mission & Marketing 2 4. Situation Analysis 2-3 5. Organisation & Marketing Objectives 4 6. Strategy & Tactics 4 7. Activity Plan & Implementation 4-6 8. Control and Evaluation 6 9. Conclusions 6 9. Bibliography & references 6-7 N/B I do not work for any business mentioned, I have no access to any internal data 2. Executive Summary A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives and activities for the business and its employees. The proposal marketing plan draws on the broader perspectives outlined Aldi's business plan. The marketing plan focuses on issues related to (SOSTAC) and the four Ps: product, price, promotion and place. Addressing these issues and putting them into written form can be useful for Aldi’s marketing objectives. A timeline plan can be a source of motivation to achieve objectives. ALDI Overview ALDI Einkauf GmbH & Compagnie, OHG, doing business as Aldi short for Albrecht Diskont is a global discount supermarket chain based in Germany. The chain is made of two separate groups, Aldi Nord (North, which operates as Aldi Markt), headquartered in Essen and ALDI Süd (South, which operates as ALDI Süd), Mülheim an der Ruhr they operate independently. 3. Proposal of ALDI...
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...FOUNDATION TO BUSINESS STRATEGY ALDI ALDI is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded in 1913 as one of the first retailers to offer self-service. Since opening its first store in 1913, ALDI has established itself as a reputable retailer operating in international markets including Germany, Australia, UK, and the U.S. What distinguishes ALDI from its competitors is its pricing strategy without reducing the quality of its products. In fact, in some cases ALDI’s products are 30% cheaper than those offered by its competitors. ALDI can do this because the business operates so efficiently. ALDI has operated in the UK since 1990, and now has over 500 stores in the UK and Ireland employing in excess of 20,000 people. ALDI’S POLICIES: ALDI does not have a clear defined Vision and mission statements, however it has clearly defined policies based on which it could create its competitive position in the market. ALDI’S Policies are based on ‘What if a grocery store challenged the typical retail business model?’ALDI’s business model enables to provide the customers the highest quality products at the lowest possible prices. This value stems from the numerous efficiencies and innovations instituted at every level of ALDI’S operation. The following are the cost saving strategies that ALDI adopts: * Customers bring their own bags or buy our reusable bags to save money ...
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...Fine Food “The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: Fresh Bakery and Pastries; Fresh Produce; Fresh Meat & Seafood; Condiments and Packaged Foods; Cheese’s and Specialty Dairy Products We have a marketing strategy to increase loyalty and profitability of our consumers(Apollo Group 2012)”. Marketing Overview and strategic plan Kudler fine foods prides themselves on the best quality of shopping a customer can experience, the quality is reinforced in the company’s mission statement, vision, values, and goals. A close analysis of these four characteristics of the company, show a direct link to the existence and success of the company. “Kudler Fine Food's mission is to provide our customers the finest in selected foodstuffs, wines, and related needs in an un-parallel consumer environment”. According to the mission statement on the company website, their mission is to bring the finest food and wine products from all around the world to one location. The prices are high than most grocery stores; however, the selection is equal to none. Kudler Fine Foods have created a vision, which gives the customers hands on experience while shopping. Kudler’s vision brings celebrity chefs, and famous people who love gourmet cooking into the stores to interact with everyday shoppers. The customers get to shop for the finest foods in the world, and try their hand at learning a new cooking style within one shopping experience...
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...April ALDI offering the ‘same for less’ value proposition Andrian Saputra Njonoriswondo Billy Qian Claudya Vici Yvonne Huang 17 Table of contents Introduction Australian Retail Industry Market Segmentation Product Differentiation Consumer Perception Cost Effective Strategy Potential Future Problems Conclusion Appendix References pg. 2 pg. 2 pg. 2,3 pg. 3 pg. 4 pg. 4,5 pg. 5,6 pg. 6 pg. 7 pg. 8,9 M A R K 1 0 1 2 M a r k e t i n g F u n d a m e n t a l s Introduction In present, the number of retailers in the marketplace is uncountable. Hence, it is important for the organisations to understand and satisfy their consumers and customers in order to have a long-run survival in the marketplace. Every organisation is aiming to be efficient and effective in operation. Thus, they have to be sure that consumers and customers have a freedom to choose goods at the best price and perceive a service that match their preferences. To succeed, the company has to be certain about which part of consumers or customers they want to satisfy. In other words, they have to create a more focused target market. This idea is often called market segmentation. Market segmentation can be defined as a marketing strategy that involves dividing a broad target market into narrower target consumers who have common needs and wants (Goldstein 2007). ALDI has been regarded as a successful company that can meet the expectations of customers whereas the other existing firms are...
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... | | | |Word Count 2189 (Total 2525) | |Harry Singh | |02/11/2015 | Contents What Is The Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different definitions from organisations or individuals to describe it, The UK Chartered Institute of Marketing’s used the Author ‘Blyth’s’ definition; ‘Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably’ [1] Quite simply marketing is an activity carried out by various people in a business or in an organisation which is designed to understand and satisfy their customer’s needs, which also allows the business or...
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...the customer better services. This research will help the organization to take correct and concrete decision for the improvement of customer service for customer satisfaction. Amicus company ltd., Royal company ltd., and . Every company has some problem to operate business although these companies located in good places. These companies want to acquire customer satisfaction by improving customer services. So for better improvement in customer services, Abacus Research and Analytics (ARA) is doing a research for taking correct decision. Abacus Research and Analytics (ARA) collect their information from primary and secondary sources which are authentic as well as accurate, and necessary tools which are relevant to this research used to analysis and calculating data for taking right decision easily. Executive Summery In initial stage of a business decision makers or marketer should think about the situation and observe the business environment (macro and micro both) very carefully in which they are going to operate business. As customer is the king of the business so company should give much more importance on customer satisfactions. Company does...
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...Aldi Supermarkets Marketing Report 1 Contents Contents and Appendix Executive Summary Audit and explanation of the business and its current customer related marketing strategy. The Four P’s Identifying and recommending new marketing objectives Corporate and Social Responsibility Initiatives Recommending new marketing objectives The Marketing of Halal in the United Kingdom Recommending new marketing objectives Company Rebranding Initiative Recommending new marketing objectives Conclusion SWOT Analysis References Insert 1.0: Marketing and Selling Models Insert 1.1: Needle. D Model Insert 1.2: New Organisational Structure Insert 1.3: Porters Five Forces Model (1980) Insert 1.4: Porters Generic Forces Model Insert 1.5: Ansoff’s Matrix Insert 1.6: Twelve-Month Marketing Plan: Gantt Chart 2 3 5 5 8 9 10 11 12 12 13 14 16 21 28 29 30 31 32 33 34 Notes to the Examiner: All additional information is stored in the Appendix The word count excludes the following: I. All references and bibliographies II. All references to diagrams and tables. III. All content within tables IV. Labels and titles of tables and diagrams V. The Learning Outcomes as Titles VI. The Contents Page VII. All content on page 2, 3 & 4 All Harvard referencing in this assignment is from the formatting illustrated in the Anglia Ruskin University document. http://libweb.anglia.ac.uk/referencing/harvard/htm I would like all ‘Inserts’, which have been placed within the main assignment to be included in...
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...1 Aldi Supermarkets Marketing Report 2 Contents Contents and Appendix 2 Executive Summary 3 Audit and explanation of the business and its current customer related marketing strategy. 5 The Four P’s 5 Identifying and recommending new marketing objectives 8 Corporate and Social Responsibility Initiatives 9 Recommending new marketing objectives 10 The Marketing of Halal in the United Kingdom 11 Recommending new marketing objectives 12 Company Rebranding Initiative 12 Recommending new marketing objectives 13 Conclusion 14 SWOT Analysis 16 References 21 Insert 1.0: Marketing and Selling Models 28 Insert 1.1: Needle. D Model 29 Insert 1.2: New Organisational Structure 30 Insert 1.3: Porters Five Forces Model (1980) 31 Insert 1.4: Porters Generic Forces Model 32 Insert 1.5: Ansoff’s Matrix 33 Insert 1.6: Twelve-Month Marketing Plan: Gantt Chart 34 Notes to the Examiner: All additional information is stored in the Appendix The word count excludes the following: I. All references and bibliographies II. All references to diagrams and tables. III. All content within tables IV. Labels and titles of tables and diagrams V. The Learning Outcomes as Titles VI. The Contents Page VII. All content on page 2, 3 & 4 All Harvard referencing in this assignment is from the formatting illustrated in the Anglia Ruskin University document. http://libweb.anglia.ac.uk/referencing/harvard/htm I would like all ‘Inserts’, which have been placed within the main assignment...
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...Executive Summary Reed’s VP Marketing Meredith Collins needs to develop a plan to increase the market share (MS) of this company from 14% to 16% in the Columbus Market. The Reeds actual expansion plan does not consider any new store opening. The competition in the retailers market is intense and the profit margins are low, therefore Collins has a minimal margin of error. Reed is the actual leader of the retailer Columbus Market but the Executives of the company are worried that Reed lost 1% of MS in the last five years. They just have implemented the dollar Weekend Campaign with no considerable important results. Reed Business is in the High end segment and it has differentiated by offering high quality products and excellent customer service. In this market price is the most important factor, but location, quality, diversity of products and customer service are also points of differentiation. In the latest years in Supermarket Industry the private labels have not been perceived anymore as low quality and their presence in the market has increased in 3% since 2005. Customers have become friendlier towards healthy and organic food. The customers are not as loyal as 20 years ago; nowadays is a trend of savvy customers. Reed’s customers are affluent, old and owned small medium houses, also more likely to have a pet. Based on the facts above my recommendation is maintaining focus in its actual customer segment, improving the product mix offered by developing private labels,...
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...1.Introduction The report is being conducted on the company Tesco PLC that is UK’s leading grocery store. The aim of this report is to develop a three-year marketing strategy plan and a one-year tactical communication plan for Tesco. Tesco at some stage has faced difficulty hence by exploring the brand and critically analyzing its marketing strategy, I will then develop a strategy that would turn Tesco’s fortune around. 1.1. Methodology Market research for the brand has been conducted through secondary research by visiting academic websites such as Mintel, Database reports,LexisNexis Database, Business reports, Articles, Blogs and News online. 1.2. History Tesco PLC is a multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom. It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), the Republic of Ireland, Malaysia, and Thailand. Jack Cohen founded Tesco in 1919 as a group of market stalls. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had over 100...
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...Vision, Mission & Values and Generic Strategy MGMT90146 Strategic Management Week2 Tom Osegowitsch and Dean Xu 1 Today’s Agenda House-keeping Vision, Mission & Values; Generic Strategy Yellow Tail Case Capstone: more tips, team formation. 2 Reference Textbooks Grant, R.M. “Contemporary Strategy Analysis” (recent editions) Blackwell Publishing Dess, G.G., Lumpkin, G.T., & Eisner A.B. “Strategic Management” (recent editions), McGraw-Hill Barney, J.B. & Hesterly, W.S. “Strategic Management and Competitive Advantage” (recent editions) Pearson. Hill, C.L.W., Jones, G.R., Galvin, P., & Haidar, A. “Strategic Management: An Integrated Approach” (recent editions) John Wiley & Sons Australia All available in library. 3 RECALL: Elements of Strategic Management Process Strategic Analysis Strategy Formulation Implementation 4 Strategic Analysis Vision, Mission, Values External Analysis Internal Analysis Vision, mission, values; External Analysis; and Internal Analysis are inputs for Strategy Formulation. 5 VISION, MISSION & VALUES Definitions Three interrelated concepts Terms used rather indiscriminately, sometimes synonymously (also: charter, ideology, creed or credo, ethos…) 6 Definitions (cont’d) Collins & Porras 1996 vs. Mission & Values Vision …as defined in this subject 7 Top Management’s Evolving Role Traditional View Defining a clear strategic plan Emerging View Articulating...
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...fairly steady stream of shoppers entered DG’s doors, their progress slowed by families exiting with plastic bags jammed full. When Collins looked inside, she noticed workers filling what was obviously a new freezer case—the first freezer she had seen in a dollar store that day. This DG was doing just as well, to judge from this glimpse, as the Family Dollar she’d walked past half an hour earlier at North Valley—but no better than the Aldi store she had visited in the morning. That Aldi trip was interesting: a bright and spotless mini- supermarket, run by a giant firm from Germany that carried one-tenth the food items that a Reed did and sold virtually no brand names, only private-label—but still posed a threat to Reed due to its remarkably low prices. As she drove out of the parking lot, thinking back to last week’s discussions with the management team about the newest threats to Reed’s position as a leader among the region’s supermarkets, Collins wondered how Marketing could target competitors like DG. It seemed clear to her that dollar stores and Aldi both...
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...Contents 1. Strategic Review................................................................................................................5 1.1.1. 1.1. 1.1.2. 1.2. The industry.....................................................................................................................................7 Needs and Expectations of stakeholders of an organization ............................... 10 1.3.1. 1.3. The macro-environment.............................................................................................................6 External factors affecting the organization...................................................................5 Macro-environmental level: Pestle analysis is applied ...............................................12 Major Changes taking place in the external environment.................................... 12 1.3.2. Industry Level: Porter five forces.........................................................................................13 2. Review of Tesco Existing Plans ................................................................................. 16 2.1. Tools to analyze the effect of current business plan............................................... 16 2.2. Position of Tesco in its current market ....................................................................... 17 2.3. Competitive Strengths and weaknesses of current business strategy ............. 19 3. Consideration...
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...karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision, not a strategic plan. PTS: 1 REF: 35 OBJ: 02-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. The marketing plan is a written document that acts as a guidebook of marketing activities for a marketing manager. ANS: T PTS: 1 REF: 36 OBJ: 02-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Marketing Plan 3. A firm's mission statement should answer the question, "What products do we produce best?" ANS: F Mission statements should not focus on specific product offerings but on the market or markets served. PTS: 1 REF: 37 OBJ: 02-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. A production costs analysis could be a part of a company’s SWOT analysis. ANS: T PTS: 1 REF: 38 OBJ: 02-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. Environmental scanning entails the collection and analysis of information about factors that may affect the organization as well as the identification of market opportunities and threats. ANS: T PTS: 1 REF: 39 OBJ: 02-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 6. To be useful, marketing objectives should meet four criteria: realistic, measurable, time-specific, and based on sales. ANS: F The four criteria for useful marketing objectives are: realistic, measurable, time-specific, and compared to a benchmark...
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