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Alibaba Case Study

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Submitted By dkchau3112
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1. Identify a product you would like to import. Visit www.alibaba.com, go to the advanced search field, and enter it. Select required criteria and click on “Search”. Review the list of companies that qualify and find the suitable one. Analyze this process for ease, usefulness and potential value.

Obviously, Alibaba.com is doing a good job of organizing products and categories so customers can find what they want quickly. Once typed or searched the product, list of possible options will be displayed. For example, when I am searching for laptop, the search engine will be suggesting if I need laptop i7, if its 16 gb, dell laptop etc. The process itself is very easy and I think it has a potential value. It would take only seconds for the Alibaba.com to search for the product that I would want to see. There is also a compare button wherein you can compare prices among the suppliers. There is also a supplier details and some relevant information in order for you to investigate if the supplier is really a valid entity.The method of contact is made very easy by the use of templates and drop-down menus that help to standardize requests. If the suppliers will respond to these requests in a timely manner, the process has huge potential value.

2. List, in separate columns, the benefits and costs of using sites like Alibaba’s to trade internationally. What does your analysis say to companies like SpinCent (in our opening case) as they think about their export strategy?

Benefits | Costs | | | | | | | | |

The effective promotion engines
You or products will be promoted very quick by Ali's engine. No matter that you are 'Not so good' in IT, what you do are only give your data and pictures, then the rest will be organized and managed by Alibaba. Instantly you will have your website and what more? You and your products will be automatically be in the

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