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All Human

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Submitted By johnathanduong
Words 671
Pages 3
Duong Dinh Khai
124MDG3889
Case study 1
QUESTIONS
1. How has iPod’s marketing strategy played a key role in its

success in Japan?

2. Is iPod’s distribution channel strategy effective?

3. What challenges will the integrated cell phone/mp3 player present for iPod?

Base on the successful in late 1970, Apple began to have a plan to capture all the oversea-market. Specially, Europe and Japan. When Apple entry to Japan is a challenge through and arrangement who has a acquaintance with Steve Jobs. Japan is might be called one of the best technology countries. And the culture of Japanese are honestly and loyalty. It’s a very big challenge for Apples to successful in this market. In japan, a few people has ability can pay for pricing of Apple. That’s mean Apple is really under 50% to successful. After Apples fail in Japan. The USA Commerce Department use the failure as a lecture for research for how not to entry Japan market. However, Apples was really successful in 10 years later. Apple was trying to hangover the market and having a strength place in Japan market. But that’s almost depend on Ibook and Imac. 23% of overall was able captured by Apples at the moment. A few years late, Apple introduces the ipods as a new products. And Apple becomes more famous in there market. The Ipods is really innovative and creative. From the outlook to quality of music are be researched clearly by Apple. In every day, it’s over 4000 people from Tokyo and Osaka get line in front the Apple Store to have one. August 28, 2004 – The release day of ipod mini. At that moment, The marketing strategy of Apples is really smart and successful. In the train station, trains are be used by Apples to poster, advertise. It’s really smart because the successful from the advertising give Apples a large customers. Some of customers wait for 6 weeks for their stuff. And Japanese accept

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