...REVOLUTION: AN ANALYSIS ON THE BOX OFFICE HIT FILM “HENERAL LUNA” AS PERCEIVED BY SELECTED: FILM EXPERTS, MARKETING EXPERTS, HISTORIANS AND MASS COMMUNICATION STUDENTS A Thesis Presented to the Faculty of the College of Arts and Letters Bulacan State University In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Arts in Mass Communication Major in Broadcasting by Adolfo, Jasmine Faye M. Añonuevo, Sabbyna R. Cara, Angelica P. Paguiligan, Noemi D. BAMC 4B Mr. Regemrei P. Bernardo MARCH 2016 Chapter I The Problem and Its Setting INTRODUCTION A film is a characterization of diverse emotions and motions of a society (Santillan, 1998, 155, as cited in Campomanes, 2015). As disciplines and fields of knowledge, History and Film differ from their own characteristics and potencies however as in the teaching of history, there are times when their relationship is evident. According to CCP (1994) historical films are “films based on biographies and events in the distant past.” Following this definition, it has been said that there are two kinds of historical films, one that uses history only as a context and the latter that attempts to directly represent a historical period, place or personality. (Navarro 2008, 134 as cited in Campomanes, 2015) The amount of information we gain from a book can hardly be equaled to the ones we gain in a film for the reason that a film is limited with its running time. Although with that being said...
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...the Movie Data Accompanying Article Available at http://www.amstat.org/publications/jse/v17n1/mclaren.html Note to Instructors: Our students, like many introductory business statistics students, have access to SPSS and Minitab so in most cases these exercises provide specific instructions for these two packages. We have also included instructions for Excel 2007. While we are cognizant of the issues with using Excel for statistical analyses, we also realize its simplicity for basic functions such as graphing, and we use it in our classes along with Minitab and SPSS because we feel that business students should be proficient in its use. We used SPSS version 15, Minitab version 15, and Excel 2007 to write the following instructions. If your students will be using other versions of these softwares or if you prefer that your students use different statistical software, you will need to edit the instructions accordingly before distributing to your students. Exercise 1: Data Retrieval and Graphing Learning Objectives: 1. Locate and retrieve data from a web site. 2. Place retrieved data into Excel and format appropriately. (This step is recommended because the format from the website is not easily imported directly into SPSS and Minitab). 3. Create and format a time series plot in SPSS, Minitab, Excel or other software. Instructions for the students: For this exercise you will use movie box office data found at http://www.the-numbers.com/. You will locate data for...
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...Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market. The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Secondary data involves re-checking internal and external secretarial and marketing procedures, such as sales invoices, warranty cards, and published material. Therefore, an efficient means for data collection will assist this process. As defined within Marketing Research, "scaling is the process of creating a continuum on which objects are located according to the amount of the...
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...obtain more views from the population. Though the goal is to create a movie that creates the most profit, many things can affect those numbers; number of box offices it appeared in and how it ranked. From the sample provided, the following variables are taken into account; opening gross of that movie, the total gross, the number of theaters it appeared in, and how many weeks the particular movie was in the top 60. With descriptive statistics, we can gain a better understanding of how the industry is doing. Starting with the first variable of opening gross, the mean was $9.37 million. The range is at $108.427 million. The mode is $0.037 million. For the total gross, the mean is $33.04 million; with the range being $380.15 million. In the total gross, there is no mode as there isn't a repeating value. For the number of box offices, the mean is 1278 offices. The range is 3905 offices and the mode is 15 offices. Lastly for the time a movie was in the top 60, the mean is 8.68 weeks, the range is 26 weeks, and the mode is one week. Because there is such variance with these movies, there are some outliers. Motion pictures such as Star Wars: Episode III, Harry Potter and the Goblet of Fire, War of the Worlds, and Batman Begins can all be considered high performance outliers. With the four variables, their standard deviations are $18.87 million, $63.16 million, 1378 offices, and 6.38 weeks, respectively. All of these movies performed much better than the other movies on the...
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...Trend of Horror Movie in Malaysia. Abstract This research is about the trend of horror movie in Malaysian cinema industry. This study will show why movie that were produced in Malaysia diverting to horror comedy genre. This study also will show that why demand of horror comedy genre increased. The objective to know whether this movie genre are giving impact on Malaysian social economy and to know to what extent of the trend of horror film. The research will be done by using survey techniques and will be given to 100 participants among the student population in UiTM Shah Alam. This study will show that horror comedy genre demand are more than horror genre. 1.Introduction In my opinion, horror film is a genre that aims to create a sense of fear, panic, alarm, and dread for the audience. These films are often unsettling and rely on scaring the audience through a portrayal of their worst fears and nightmares. Horror films usually center on the arrival of an evil force, person, or event. Horror film may become as an adventures to some people. This is because the film may play with the viewer emotions. According to Danielle Braff on his article about Movies may cause special effects on the body, he stated that the people who are fascinated by horror movies tend to be the same people who love to sky-dive, go rock climbing and try extreme skiing adventures. The horror genre allows them the opportunity to experience events and people who...
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...RE: Best time of year to launch a movie Mr. Spielberg, I have identified some opportunities for you to produce a film and deliver it at the optimal time to maximize revenue. This data has been sourced for 15 years from 1994 to 2008. I will outline my findings in the following 10 bullet points: Embedded Excel Data File: 1. Total Revenue Per Year for Each Year: 1994-2008 a. See tab #1 (All tabs and graphs in embedded excel file) b. Total revenue has increased year over year in the period 2. Average Revenue Per Year for Each Year: 1994-2008 a. See tab #2 b. Average revenue has also increased 3. Average Revenue Per Month over the 15 Years of data a. See tab #3 b. June, July, November, and December are the months with the largest average revenue over the period. July is the month with the highest average revenue. 4. Average Revenue Per Week over the 15 Years of data a. See tab #4 b. Weeks 51 and 52 were the highest average over the 15-year period (December) c. Weeks 26 through 31 (July) were also among the higher average weeks over the 15-year period. 5. Which movies were #1 for the longest period each year: 1994-2008 a. See tab #5 b. There were several films that were #1 for the same amount of time 6. The months and the weeks for the movies that were #1: 1994-2008 a. See tab #6 b. Because of the ties that resulted in the data, in each year the chosen #1 film’s opening weekend had the highest revenue. 7. I suggest releasing a movie during the...
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...simple software package to the USENET newsgroup rec.arts.movies, which allowed others of that group to create and search a basic movie and TV database. The original database was built from the lists of credits that Needham and two other readers had begun to publish on the rec.arts.movies group. Other film fans began to participate in the collection of data on the Usenet newsgroup rec.arts.movies. Needham soon started a (male) "Actors List", while Dave Knight began a "Directors List", and Andy Krieg took over "THE LIST", which would later be renamed the "Actress List". Both lists had been restricted to people who were alive and working, but soon retired people were added, so Needham started what was then (but did not remain) a separate "Dead Actors/Actresses List". The goal now was to make the lists as inclusive as possible. By late 1990, the lists included almost 10,000 movies and television series correlated with actors and actresses appearing therein. On October 17, 1990, Needham developed and posted a collection of Unix shell scripts which could be used to search the four lists, and the database that would become the IMDb was born. At the time, it was known as the "rec.arts.movies movie database", but by 1993 had been moved out of the usenet group as an independent website underwritten by Needham and his colleagues. Users were invited to contribute data which they...
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...Forrest Gump: Management Accounting at the Movies Hollywood accounting can be every bit as creative as a good movie script. At least, that is what some lawyers and journalists seem to be telling us. According to news reports, the hit movie Forrest Gump, which won “Best Picture of 1994” honors at the Academy Awards, claimed a worldwide theatrical gross of $661 million through May of 1995. That amount excludes videocassette and soundtrack revenues, and it doesn’t include licensing fees of Forrest Gump products such as wristwatches, ping-pong paddles and shrimp cookbooks. Yet, according to Paramount Studios, the film project lost $56 million dollars on a box office gross of $382 million through December, 1994 (see Exhibit 1). Forrest Gump is the latest of a string of hit movies to report a loss. Other losers include Batman, Rain Man, Dick Tracy, Ghostbusters, Alien, On Golden Pond, Fatal Attraction, and Coming to America. Each of these motion pictures grossed well over $100 million, but in each case, costs were reportedly greater than revenues. The production costs for a film, part of what the studios refer to as “negative costs”, represents only part of the cost of the project. In addition, studios add promotion and distribution costs, advertising overhead, and distribution fees to the total negative costs to get the total cost of the project. A significant portion of the negative costs is the payments made to “gross participants” on the basis of a percentage of...
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...EdgeMark New Services and Marketing Marketing C212 February 2nd, 2015 EdgeMark New Services and Marketing EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services. New Services Marketing executives for EdgeMark have proposed two new services, which are premium memberships and special viewings. These services are aimed at increasing patronage by loyal customers, and enticing new customers to become loyal patrons. Both services will be easy to setup and operate and will add to profitability for years to come. These new services are both feasible and will enhance the cinemas profitability in the following ways: ▪ Little cost to initiate and operate ▪ Added profit from membership fees and additional ticket sales ▪ Added profit from additional food and beverage sales ▪ Increased patronage by loyal customers ▪ Increased numbers of new loyal customers ...
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...EdgeMark New Services and Marketing Marketing C212 February 2nd, 2015 EdgeMark New Services and Marketing EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services. New Services Marketing executives for EdgeMark have proposed two new services, which are premium memberships and special viewings. These services are aimed at increasing patronage by loyal customers, and enticing new customers to become loyal patrons. Both services will be easy to setup and operate and will add to profitability for years to come. These new services are both feasible and will enhance the cinemas profitability in the following ways: ▪ Little cost to initiate and operate ▪ Added profit from membership fees and additional ticket sales ▪ Added profit from additional food and beverage sales ▪ Increased patronage by loyal customers ▪ Increased numbers of new loyal customers ...
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...Name:Leuteris Stamatiou Case 2:Netflix Movie rental business The movie rental business is consisted by three major players, Netflix, Blockbuster and Wal-Mart. Netflix was founded by Reed Hastings, a man who captured the idea of Netflix when he was late returning the movie Apollo 13 to his local video store and being charged with a forty dollar fee.Netflix is the number one in the movie rental business but if the company had delayed its public stock offering, the firm would be greater and stronger for its rivals. On the other hand Blockbuster a company dated back to 1985, when David Cook sought to fill a niche market for customers wanting to rent a variety of VHS titles, and Wal-Martthe largest firm in the United States ranked by sales, are the major rivals of Netflix. Blockbuster and Wal-Mart are the ones who mimic Netflix with cheaper rival efforts and “declared” a price war in the movie rental business. But in the end Wal-Mart dumped the experiment in DVD-by-mail and Blockbuster had been mortally wounded with million of dollars losses leaving Netflix alone at the top. Core business/Value-chain For a monthly subscription fee under the standard plan, subscribers can rent as many digital video discs (“DVDs”) as they want, with a number of movies out at a time, and keep them for as long as they like. There are no due dates and no late fees. DVDs are delivered directly to the subscriber’s address by first-class mail from distribution centers throughout the United States...
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...its peers. Company projections: We developed a full three statements financial model to forecast the company’s operation based on the industry analysis and company’s track record. Valuation: We have used APV approach to value the company as company’s capital structure keeps changing over time. Furthermore, we also calculated the implied valuation using trading and transaction multiples. Industry Overview Resilient industry The US movie exhibition industry is considered a relatively defensive industry with low revenue volatility. Main reason for this is that the American customers’ willingness to go to the movies is less correlated with the economic cycle. People go to the movies both in the good times and in the bad times. Thus, box office performance can vary widely quarter to quarter due to films released, but is generally steady in longer term (see figure 1). The box office performs in weak macro environments because it is one of the cheapest forms of out-of-home entertainment, such as sports, concerts, vacations, and etc. (see figure 2). Movie theaters continue to draw more people than all theme parks and major U.S. sports combined. Meanwhile, economic expansion cycle and movie exhibitor revenues display little correlation – performance is more tied to the...
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...STEP-B, FCE OKENE TRAINING WORKSHOP FOR INTERMEDIATE COMPUTER USERS Batch 9 February 25th – March 2nd, 2013 VENUE: Teachers’ ICT Centre, FCE Okene TOPIC: How to prepare Power-point Presentations By Umoru Jacob O. Mastering PowerPoint 2007 Skills Through - Step-by-step PowerPoint 2007 Tutorials! Topics covered in this tutorial guide Getting Started • Starting to use PowerPoint 2007 • Knowing The PowerPoint 2007 Screen Elements... • New in PowerPoint 2007 - Ribbon • Saving a PowerPoint Presentation...and Backup copy! • How to Add a New Slide to Your Presentation? • How You Can Copy Slides from other Presentation Easily? Slide Layout and Themes • Using Different Slide's Layout in PowerPoint 2007 • Applying PowerPoint Theme to the Slide(s) • Changing the PowerPoint Color Themes Slide Masters, Header and Footer • What you Can do with PowerPoint 2007 Slide Masters? • Slide Master Background Objects - How to Insert or Hide it? • The Complete Guide on Using PowerPoint 2007 Header and Footer Wisely Formatting Text and Text Boxes • PowerPoint 2007 - Format Text as you Wish Easily! • What you Can do with PowerPoint Text Boxes? • Use PowerPoint Bullets to Enhance your Presentation! • Use the PowerPoint Numbering Feature Creating and Formatting Tables • Adding Table to the PowerPoint Slide • How...
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...of system design * the characteristics of a good design * the need to make trade-offs in design. ACTIVITIES 1. What are the advantages of separating the analysis and design phases of a system development project? 2. What are the advantages of separating the analysis and design activities of a system development project? 3. The NPCineplex system handles the booking of tickets at a movie theatre. For each of the elements below, determine if it represents analysis, logical design or physical design, and tick the corresponding box. | | Analysis | LogicalDesign | PhysicalDesign | a. | The seat bookings are represented by a 2D array of Seats. | | | | b. | The seat bookings are stored in an SQL database. | | | | c. | Users choose the seats to be booked by tapping them on the touchscreen. | | | | d. | Customers can pay for their tickets by cash or credit card. | | | | e. | Customers can cancel their bookings up to 24 hours before the start of the movie, but they must pay a cancellation fee. | | | | f. | A movie session is specified by the movie title, date, time and theatre. | | | | g. | Customers can view their seat bookings online in html format. | | | | 4. What are design constraints? 5. Suppose you are building an educational game to teach basic mathematics to kindergarten children as an in-house project (IHP). What design constraints might you face when the designing the new system? 6. Suppose you are developing an e-Commerce website...
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...The Celluloid Presidency Literally millions of dollars are spent calculating, measuring, and predicting presidential approval ratings by campaigns, pollsters, and pundits. All this money and effort is expended so that political elites can get into the heads of the American people. But what if people are much less sophisticated in their political decision making? What if they just react to stimulus they are provided with little to no regard to the quality of that that stimulation? While many factors go into forming the public’s opinion about the President and the job he’s doing what if one the biggest factors is how the President is portrayed in the media. Not the news media, but on the silver screen. The Clinton Presidency has its shares of ups and downs but it also had several movies that featured the President of the United States as a character. Did these film’s change people’s opinions of President Clinton based on how they portrayed their fictional presidents? Observing approval ratings during President Clinton’s tenure in office we can see if a pattern emerges that is consistent with the portrayal of the President in various films during the Nineties, and if that change correlates with box office receipts, which will serve as a measure of viewership. President Clinton took office on January 20, 1993 and like most presidents his approval ratings started out artificially high. Having won the 1992 Presidential campaign with only 42% of the vote his approval rating started...
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