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Alliant Energy

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Module 5 Written assignment: Alliant Energy 1. Who are the main players (name and position)?
The main player is Alliant Energy. 2. In what business or businesses and industry or industries is the company operating?
Alliant Energy is a power and utility industry that provides electrical power and natural gas. 3. What are the issues and problems facing the company? (Sort them by importance and urgency.)
The current issue that Alliant Energy is facing is maintaining diversity within supplies and employees. 4. What is the primary problem for the company/organization in this case?
The main problem that Alliant Energy is facing is that their employees are confused about diversity 5. Why have the problem (s) you cite emerged? Identify the causal chain (the events or circumstances that caused the problem-Some will be Internal Weaknesses, others EXTERNAL Threats).
Questions regarding diversity have emerged when a company-wide survey concluded that its employees are confused about diversity and its benefits. One of the main circumstances that may have caused this problem is location. It is located in the Midwest where minority groups are less common, and companies are dominantly owned by males. 6. What are the characteristics of the industry that the company is in and how is the industry changing over time?
Alliant Energy serves about 1 million customers in the Midwest (specifically to Illinois, Iowa, Minnesota, and Wisconsin). It is a mid-sized company, generating revenue of about $3.3 billion. Since this company purchases natural gas, a commodity, the industry changes frequently. Usually, the cost of a commodity change with economy. 7. What is the firm's strategy for differentiation, enabling them to compete within the context of their industry?
Alliant Energy’s goal and strategy for differentiation is to create diversity within its

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