Alphabet Games Outcome 1

In: Business and Management

Submitted By doublejayr
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Alphabet Games
Outcome 1

To complete outcome 1 of the Business, Culture and Strategy I have to answer 3 questions based out the case study Alphabet Games. The 1st question asks me to describe how 4 forces of change may impact upon Alphabet Games and in doing so I must use a recognised analytical framework. The 2nd question asks me to carry out a SWOT analysis to illustrate and analyse the relationship the Alphabet Games has with its external environment. The last question asks me to provide a guideline for the senior managers of Alphabet Games to follow that would enable them to carry out an effective SWOT analysis.

A)
In the business world, the main forces for change come in the form of a P.E.S.T table which looks a little some like this:
Political Economic
Sociocultural Technology

When a business wants to know what will affect the changes within the company they will use this table to see what each force will factor in the changing process.
1. The Political factor will affect Alphabet Games considerably. The taxations within the gaming industry may go up which means they would most likely have to sell games or consoles at a higher price in order for them to earn a stable profit each year.
2. The Economic factor is the second factor within the pest analysis. The costs of resources that Alphabet Games buy may go up or down depending on where other gaming companies get their resources from. With more companies forming within the industry and all going to the same supplier for resources, the cost may go down as they will be making more and more money. This also may cause the price of games to decrease.
3. The main sociocultural factor that may force a change within Alphabet Games I would say is the demographics. This is the quantifiable statistics of a given population that the gaming industry can look at in order to see what the new trends and…...

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