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Alphabet

In: Business and Management

Submitted By deeptikaur
Words 763
Pages 4
Which market will see the most competitive entry? Who will be Alphabet’s main competitors and how can Alphabet differentiate itself? Which factors most influence the value of Alphabet’s product? Might some of them change? What can Alphabet do to anticipate these changes?
Manufacturing market will see the most competitive market for Alphabet Energy. Many of the manufacturers in US were already using waste-heat recovery systems and had other options available to them. The market was well developed and the competition was high.
Alphabet’s main competitors in the manufacturing market were: * Already existing technologies based on organic Rankine cycle. * Since 80% of the waste heat produced was low quality, it could be used in the following applications: * Steam turbines * Economizers * Mechanical heat pumps * Heat recuperators
To differentiate itself from the already existing heat recovery technologies, Alphabet Energy should adopt the following measures: * Follow cost leadership strategy. Alphabet should focus on providing cost effective waste-heat recovery solutions to the manufacturers. Though use of heat recovery systems was common in the manufacturing market, but the already existing systems were costly and obsolete. Cost was one of the primary considerations in this market. * Sell the product with small payback time as its USP. The manufacturers adopted the heat recovery technology if it had a payback period of less than 3 years. Hence Alphabet could differentiate its product by promising lower payback than the competitors. * Provide customized solutions to the manufacturers. Customers are looking for solutions that can easily fit into their manufacturing lines. Hence Alphabet must focus on developing customized solutions that can easily be suited to customer specifications.
Factors that influence the value of Alphabet’s

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