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Always Staying Fresh: an Examination Into the Coca-Cola Company’s Organizational Communication

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Submitted By cmlindsay
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When you see polar bears during the winter time, what almost immediately comes to mind? Coca-Cola is likely one of the first things. Founded in 1892, the Coca-Cola Company is the largest beverage corporation in the world, operating in every continent across two hundred countries. The Coca-Cola Company is worth fifteen billion dollars. Due to this, it is considered one of the biggest corporations in the world. The company’s mission and goals are not only to be one of the biggest global beverage corporations, but also according to Coca-Cola’s web site have an enduring commitment to building sustainable communities (2012). The Coca-Cola Company is an effective communicator to the public and to their employees, because they are viewed positively around the world and are willing to make organizational changes. First, we can see this through their global reach. Second, we can discuss their philanthropic efforts. Lastly, we will examine the Coca-Cola Company’s corporate culture.
First, the global reach from the Coca-Cola Company is one of the organizational goals that they take very seriously. According to their website they have, “six operating groups: Eurasia and Africa, Europe, Latin America, North America, Pacific and Bottling Investments” (2012). The company also adds that Coca-Cola tries to use local ingredients to manufacture their bottles and use local distributers to succeed in their sustainability goals. For instance, Coca-Cola has recently opened a bottling facility in Brazil that makes plastic bottles from locally grown sugar canes (Schermerhorn 2012).
In addition, Coca-Cola has launched programs to aid local communities. For example, The Coca-Cola Company website says that they have, “launched the Coletivo program which means “collective” in Portuguese as a means of helping women in the region become entrepreneurial leaders” (2012). The numbers of…...

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