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Amazon Case

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While physical distribution is an asset for Amazon, it is also trying to be a dominant player in the digital distribution of content. Do you think this is a good strategy? Why? Why not?

Nowadays we can see a fast development of distribution channels and intake of digital content. We have entered a new period of IT technologies where digital information is playing one of the leading roles together with internet, computer technologies, mobile telephony and evolution of mobile devices. The demand of entertainment and informational content (electronic books, social networks, music, games and video media) spreads through the countries together with mobile devices and PC distribution and becomes more and more vital.

You can daily feel its influence on yourself as well. Being a modern person you want to be always available and “keep one's eye on the ball”. Internet became a “must” access resource towards information. We use our mobile phone not only for the voice communication but also as an access to different digital contents (music, video, e-books just to read and for studies, etc.) and social networks (to connect friends and colleagues).
To have a better understanding let’s see a J’son & Partners Consulting brief overview on digital media content market, sales via internet and other remote communication channels (distribution via physical devices have not been considered).

According to J’son & Partners Consulting research key global digital content market drivers and barries are:
Key global market drivers: * increase of consumers expenditures in developed countries; * increase in sales of smartphones and tablet PCs in the world as well as an increasing their penetration, especially in developing countries; * increasing popularity of social networks, mobile games, streaming services; * increasing popularity of…...

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