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Amazon.Com Evolution Paper

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Amazon.com Evolution Paper
Shelton V. Irvin, Denise Kuzara, Latoya Gordon, Jean Christophe Haddad
BIS/219
March 14, 2011
Marty Mueller
University of Phoenix

Amazon.com Evolution Paper It is said that Amazon.com may be moving away from its core competency of being a leading online retailer. With this paper we hope to discuss the probability of Amazon.com remaining the leading web based retailer. There was a statement made “That for the first time in its eight year history, Amazon.com posted a profitable quarter that wasn’t driven by holiday shopping (Williams, C. vice Pres. and Chief Technology Officer for Gap Inc., 2003).” When consumers are shopping for products they tend to shop over the internet, they feel it may be cheaper, easier and less time consuming than walking through shopping centers. Whether it happens for whatever reason, Amazon.com remains the largest online retailer. Amazon has invested many years and large sums of money developing their infrastructure, which it allows them to be the world’s top online retailer (Behr, M., 2003). Is Amazon.com moving away from its core competency of being a leading online retailer? They are expanding there operations by offering its own systems and servers, for use by other businesses that choose not to invest their money into their own infrastructure. Such services they provide are S3, Elastic Compute Cloud, or EC2, and various other services (Behr, M., 2003). For example S3 is a data base that companies can use to store photos, videos and other information for a certain

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