Premium Essay

Amazon.Com Evolution Paper

In: Business and Management

Submitted By khokho1000
Words 260
Pages 2
Amazon.com Evolution Paper
Shelton V. Irvin, Denise Kuzara, Latoya Gordon, Jean Christophe Haddad
BIS/219
March 14, 2011
Marty Mueller
University of Phoenix

Amazon.com Evolution Paper It is said that Amazon.com may be moving away from its core competency of being a leading online retailer. With this paper we hope to discuss the probability of Amazon.com remaining the leading web based retailer. There was a statement made “That for the first time in its eight year history, Amazon.com posted a profitable quarter that wasn’t driven by holiday shopping (Williams, C. vice Pres. and Chief Technology Officer for Gap Inc., 2003).” When consumers are shopping for products they tend to shop over the internet, they feel it may be cheaper, easier and less time consuming than walking through shopping centers. Whether it happens for whatever reason, Amazon.com remains the largest online retailer. Amazon has invested many years and large sums of money developing their infrastructure, which it allows them to be the world’s top online retailer (Behr, M., 2003). Is Amazon.com moving away from its core competency of being a leading online retailer? They are expanding there operations by offering its own systems and servers, for use by other businesses that choose not to invest their money into their own infrastructure. Such services they provide are S3, Elastic Compute Cloud, or EC2, and various other services (Behr, M., 2003). For example S3 is a data base that companies can use to store photos, videos and other information for a certain...

Similar Documents

Premium Essay

Amazon.Com Evolution Paper

...University of Phoenix BIS/219 Carl Hardeman January 27, 2010 Amazon.com Evolution Paper As the team researches this well-known company, we realize that their business changed over time. We have research if Amazon is moving away from its core competency, competition with other companies, the use of its database, and how Amazon uses e-business and e-commerce for B2B and B2C. Amazon is a world known online retailer company. Jeff Bezos discovered Amazon in 1994. He launched the online store a year later. WOW! What a well written business plan. “The company began operating as an online bookstore under the name Cadabra.com, from the word abracadabra. Bezos quickly changed the name because it sounds too similar to cadaver. He renamed the company "Amazon" after the world's most voluminous river (Amazon.com, N.D.).”Amazon has not driven away from its core competency. The online retail store has just broadened their horizon. In the beginning, the company started off with Amazon existing as an online bookstore, but Amazon is now selling more products. The consumer can purchase books, electronics, clothing, furniture, movies, food, toys, and much more. The company had meetings in a garage, to Barnes and Noble for future meetings. The owner wanted so much more than just an online bookstore. It seems like he wanted Amazon to be a one stop shop. Today that is exactly what it is. The online bookstore was able to put forth countless......

Words: 1117 - Pages: 5

Premium Essay

Amazon

...Amazon Evolution Amazon Evolution This research paper, I will focus on the company’s core competency of being an online retailer, of competition strategies, and other things such as data managed, or even information that is included. Which is how Amazon will make it a better use of e-business and e-commerce for business to business and for Business to competitors? Amazon.com started as a virtual bookstore and has developed into a leading online business. Strong competition from Google and Microsoft has encouraged Amazon to evolve from their business model from their business and make it a better e-business. As we know. Amazon is the leading online retailer, which sales books and other supplies, which has changed strategies of the business, in ways to make it better. The idea to make it work is to make sure that at least 90% of their processing will improve the data storages, power services and even the processing. Which in my opinion, I think this was one of the best ideas they have, and the smartest move on their part. However the original goal was not this, but it was a good goal and they had very good points to this decision, there was constant changing in the market and new competitive online retailers that they had to diversify to the business. The new strategy took Amazon in a new direction that allowed them, to see the business skyrocket and compete in a better business market. Amazon has several components of their database. They sell books, movies;...

Words: 561 - Pages: 3

Premium Essay

Amazon's E-Business Model

...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan.   SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities.   In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition.   By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics.   Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers.   In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books.   Within the Barnes & Noble Corporation, their smaller traditional bookstores......

Words: 2657 - Pages: 11

Premium Essay

Business

...The Evolution of Amazon BIS/219 May 9, 2012 Carolyn Shoenian Abstract Amazon has become one of if not the largest search engine of its kind on the internet. A service provider of many services Amazon has the integrity and the ability to be the best. Amazon is well known for its accomplishment’s many have attempted but only a few have duplicated. With other websites like Google and YouTube, competition has stirred up web wars through customer attraction. This paper will dig deeper into the ongoing competition as well as the strategy that Amazon has taken putting themselves in the position Amazon, is it in today? Everyone has the option to go with any website they choose while choosing the services they expect. Reasons along with examples are described and investigated within. The Evolution of Amazon There are fierce competitions between different online retailers available. One of the largest being Amazon, Google should be included into the mix of competition. Everyone one around the world has and does business with one or more of these online providers daily. Amazon has spent billions of dollars to generate and build infrastructure while using only ten percent of its capacity at any given time. It has become reality and inevitable that attempting different approaches to get the upper hand with advertising and other angles helps and gets the word out. Amazon does this while leading themselves into the “heavy hitters” they have become. Keeping...

Words: 1155 - Pages: 5

Premium Essay

The Evolution of Amazon.Com

...The Evolution of Amazon.com Between 1995 and 2006, Amazon.com sold its first book and branched out into serving seven countries with fulfillment centers totaling more than nine million square feet of warehouse space (Layton, 2006.) Amazon.com started out with the idea of revolutionizing retail shopping as the world knows it. However, over time, Amazon.com has begun to move away from their original strategy by implementing new programs and services. The people behind Amazon.com are hoping that these new programs and services will help them compete with the biggest names in the industry, such as Google and Microsoft. In this paper we will discuss why Amazon.com is moving away from its original strategy, discuss areas in which Amazon.com is competing with other top companies, address issues with the database, and describe how Amazon.com uses e-business and e-commerce for business to business (B2B) and business to consumer (B2C) transactions. Amazon.com is not moving away from its core competency of being a leading online retailer; they are simply competing with a business strategy to survive. Stretching their wings by evolving into bigger and better services for their consumers is one way to keep up and compete with Google and Microsoft. Amazon’s make-to-order strategy of producing customized products and services is a business strategy to keep them amongst the leaders in online retailing. Their goal is simple, “To be Earth's most customer-centric company where people......

Words: 889 - Pages: 4

Premium Essay

Evolution of E-Commerce

...Running head: EVOLUTION OF E-COMMERCE Business 70 Student Phil Vu De Anza College Abstract In this class project, I did some research on Evolution of E-Commerce through various sources. I picked different related topics to complete the contents for the research and final paper. Evolution of E-Commerce E-commerce has evolved from online billboards to a fully functional, personalized shopping experience over the past decade. While there were admittedly a few bumps along the road, the path from 1994 through the 2004 holiday shopping season is full of crucial milestones of Internet pioneers and technology innovators. A stroll down memory lane reminds us of terms like "stickiness," "eyeballs" and "personalization" that once captured the essence of articles about what it takes to be successful on the Web. However, even as we look back at 10 years of growth, many analysts have one eye on the future and they are saying, "We've got a long way to go." A quick glimpse at the data promises much more evolution in the years to come. Forrester Research, for example, predicted American firms alone would sell US$316 billion in goods and services via the Web by 2010. That figure would more than double 2004's online spending to account for some 12 percent of all retail sales, up from about 7 percent......

Words: 2231 - Pages: 9

Premium Essay

Should Ebooks Take over?

...Yelyzaveta Tymchenko Dale Williams English 1020-101 July 4, 2013 Should e-books Take Over? In the current world, it is hard to see people with paper books in their hands. But people with smart phones, PC’s and other technological innovations can be seen in every place. Is it true that nobody is reading paper books in the world anymore? Some people say that e-books are more ecological and useful because there is no need to waste paper. However, others have a different opinion, and think that nothing can replace traditional books. Some people argue that there is no need in paper books anymore, while others people argue that there is need in paper books, and that it is more beneficial than e-books. There are two main words that need to be defined: traditional books and e-books. Today, most of the people are familiar with the term book. On a daily basis humans are using books for information, studying, researching or just for reading during their leisure time. A book is defined by Oxford dictionary as “a written or printed work consisting of pages glued or sewn together on one edge and bound in covers”. It is a literary composition that is published or intended for publication as such a work (Oxford dictionary). Also, the term book can be referred to some literature works. In science a book can be called a magazine, journal or newspaper. However, as society grows everything is starting to improve, for example different technologies and even knowledge about certain things. ...

Words: 4139 - Pages: 17

Premium Essay

Barnes & Noble Company Overview

...ABSTRACT Barnes & Noble is a Fortune 500 company, and a leader in their field. The business is multi-faceted; in addition to their paper & ink product offering, the company also has a strong DVD, magazine, and eBook base; the wide variety of products offered may help the company to continue exhibiting strong growth in the future. In 2009, Barnes & Noble introduced the Nook e-reader, a device that would allow the company to enter the quickly growing market of electronic books. The Nook was an instant success, with sales of the device and of electronic books skyrocketing for the first few years. Barnes & Noble responded to this success by pouring additional resources into the Nook product line, enhancing the device and partnering with other tech giants in order to ensure the Nook remained the best e-reader on the market. However, as other competitors entered the market with lower prices and different options, Nook sales began to fall. This paper examines the history of Barnes & Noble, the evolution of the Nook product line, and the current questionable profitability of the Nook line. Barnes & Noble is a large and successful business with humble origins. The company was originally established in the early 1900s by the son of an Illinois book-printer, and was acquired by Leonard Riggio in 1971. Riggio was an innovative bookseller and entrepreneur, who at the time owned and operated a highly successful chain of college bookstores. When he purchased the floundering Barnes...

Words: 2268 - Pages: 10

Premium Essay

Amazon.Com Evolution

...Amazon.com Evolution Introduction Amazon.com, Inc. a fortune 500 company in Seattle, opened on the World Wide Web in July 1995 founded by Jeff Bezos, and today offers Earth’s biggest selection. Amazon.com, seeks to be Earth’s most customer centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music, games, digital downloads, electronic and computers. Amazon Web service provides Amazon’s developer customers with access to in-the cloud infrastructure services based on Amazon’s own back end technology platform, which developers can use to enable virtually any type of business. The company maintains a staff of programmers, editors, executive and all-around book lovers. (Amazon.com, 1995). Team A will address the core competency of Amazon.com, their competition; the uses of the Amazon.com database, and describe how Amazon.com uses e-business and e-commerce for B2B and B2C. Core Competency Based on the information and evidence Amazon.com is moving away from its core competency from Book Seller to Service Provider. The on-line retailer has decided to provide a series of computing, storage, and other services that make its infrastructure available to companies and individuals to help them run the technical and logistical parts of their business....

Words: 1101 - Pages: 5

Premium Essay

Bis/219 Uop

...John Sperling School of Business ------------------------------------------------- Course Syllabus BIS/219 Version 3 Business Information Systems By Ed Potter, UOP Copyright Copyright © 2009, 2008 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus Course Title: | BIS/219 Business Information SystemsStart Date: 8/25/2010, Group ID:SWFOUN85 | Course Schedule: | 8/25/2010, 9/1/2010, 9/8/2010, 9/15/2010 and 9/22/2010 | Course Location/Times/Newsgroup: | South West campus 6 PM to 10 PM | ------------------------------------------------- Instructor’s Name: | Edward A. Potter | Telephone: | Work: 407-5550 (8-5 M-F), Home 562-3114 (5-9 M-F, 9-2 Sat) | UoPhx E-mail Address: | Alpotter77@email.phoenix.edu | Alternative E-mail Address: | Alpotter77@msn.com | Availability: | I check......

Words: 5103 - Pages: 21

Premium Essay

Business

...Amazon .com is one of the largest online retailers. In recent years, Amazon has shown its intention to broaden its core competency to become a more diverse online retailer by adding computing and storage services to its product base. In this paper the team will address whether Amazon’s strategy is a good one. The team will also describe how Amazon uses each component of a database, review the data management issues encountered by Amazon, share how Amazon addresses the relationship between data, information, and knowledge and lastly, describe how Amazon uses both e-business and e-Commerce for B2B and B2C. The components of a database and how Amazon uses each. Databases are comprised of four different aspects – tables, forms, queries, and reports. Tables are a group of rows and columns that make up the entire database. They are made of information can be “entered, edited, stored, and reviewed” (Mickey, 2005). Amazon uses tables to keep records of users and sales. For example, Amazon would use tables to keep records of a user’s credit card number, address, and age, as well as a record of purchases and sales made by that user. This information would be kept in the Amazon’s database track what kinds of purchases and sales the user makes, and to deliver the products to the user. Forms are used to “enter, view, and edit data” (Mickey, 2005). According to Chris Cruikshank (1999) “The form should have some form of validation so that the user cannot enter ‘rubbish’ onto the......

Words: 671 - Pages: 3

Premium Essay

Evolution of Amazon.Com

...BIS/219 | Evolution of Amazon.com | The 21st century has introduced many new forms of technology to the world. One that has captivated all of us at some point or another is the internet. The ease of research and shopping has drawn consumers to the computer in search of quick answers and next day shipping. Many companies have jumped on the band wagon, converting their products to an online format and making special deals available to consumers willing to use their online shopping centers. One such company that has all but surpassed the rest is Amazon. They have built an empire with online access to almost anything consumers’ request, primarily known for music and books. Their prices are some of the best and most competitive in the nation, and their customer service is rival to some of the number one customer service companies in the world. In this paper, we will discuss Amazon.com and the impact they have had on today’s retail cyber-highway. Leading Online Retailer In 1995 when Amazon.com opened for business on the World Wide Web, the company’s main focus was to offer the “Earth’s Largest Selection” of books, music and video’s according to Amazon.com’s website. The founder left his job on Wall Street and began writing his business plan that consisted of 20 items that could be sold on his site and set out to create the largest selection on earth of books, videos, music and more. In the company’s 15 year history, they have mastered the online retail market and......

Words: 1194 - Pages: 5

Free Essay

Business

...provider of many services Amazon has the integrity and the ability to be the best. Amazon is well known for its accomplishment’s many have attempted but only a few have duplicated. With other websites like Google and YouTube, competition has stirred up web wars through customer attraction. This paper will dig deeper into the ongoing competition as well as the strategy that Amazon has taken putting themselves in the position Amazon, is it in today? [Writing suggestion: Unless in a quote or a title, avoid rhetorical questions in academic writing. A good idea is to provide answers, not questions] Everyone has the option to go with any website they choose while choosing the services they expect. Reasons along with examples are described [The passive voice is a form of "be" (are) and a participle (described). Over-use of the passive voice can make paragraphs officious and tedious to read. Prefer the active voice. For example, passive voice = The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] and investigated within. The Evolution of Amazon There is fierce competition between different online retailers available. One of the largest being [Doctoral rule (but good advice for any academic writer)--If not a noun (as in "human being"), the word "Being" is hard to imagine; it means "existing." Try to rewrite this without......

Words: 1140 - Pages: 5

Premium Essay

Amazon

...Amazon Evolution Amazon has grown from an online bookstore to an online one stop superstore. You can buy anything from books to computer components and toys on their website. They were founded by Jeff Bezos in 1994, and have grown exponentially since then. Information technology has helped them immensely along the way as this paper will demonstrate. They do everything from shopping to web-based applications involved in cloud computing for other businesses while staying true to their core competency. Amazon has appropriately evolved as a company to be successful in a high-tech environment. This company was founded in 1994 for selling books at a reasonable price. They made sure they had a good customer service to retain customers. By 1999 Amazon.com was formed, now Amazon really could reach a lot of customers due to the internet. So now they book stores and able to sell books to people at their own home, this was very convenient for customers. They did not have to leave their comfort of their own home. In 2000 Amazon opened their customer service center, this way the company could handle their customers in one location, saves on management and hourly’s. Because you have all of your staff in one location. In 2001 Amazon announces an alliance with Borders; this alliance increases inventory and variety of books they can offer on their web site. In 2003 the company expanded to sports and outdoor stores, this way they can try to gather in a new customer base,......

Words: 1887 - Pages: 8

Premium Essay

Amazon Evolution

...Amazon Evolution ± Team B Outline (Week 2) Begin working on the Amazon.com® Evolution paper by reading Amazon: From Book Seller to Service Provider in Ch. 1 of Introduction to Information Systems. 1. Discuss whether the company is moving away from its core competency of being a leading online retailer. Evaluate the offerings of GoogleŒ and Microsoft®, identify in which areas Amazon.com® is competing, and discuss whether this is a wise strategy Although Amazon is the largest leading online retailer, according to the Amazon.com case study, they are utilizing only 10% of their processing capacity. Therefore, they have decided to enhance their profit margin by encompassing the utilization of the remaining infrastructure already put into place, to increase their profit margin. By offering services to smaller companies that they are already paying for, and using the unutilized infrastructure space to do so. Therefore, they are not moving away from their core competency they are enhancing it. As a matter of fact, it seems as though they are capitalizing on two things: The infrastructure they have that is already bought and paid for and their superior data management expertise. Although expanding your business always entails risk, I think they are moving in a direction in which they have considerable expertise. Google is in direct competition with Amazon but they are not an online retailer. They are a B2B operating as an online referral service. Microsoft, also is a services support......

Words: 1406 - Pages: 6