...Amazon.Com E-Business Model Introduction “E-business or Electronic business involves the extensive use of computers, communication technology, networking technology and computerized data to perform business processes. E-business can assist a company in improving their business processes through improved customer service, increased sales, product and company promotion, and modern branding. Question -1 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently Pros Using Amazon.Com to market products guarantees worldwide reach at a nominal price. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing, where customers are directed to a business portal because of the effort of the affiliate who in turn receive a compensation for their efforts meeting with success, has emerged on account of e-business. Affiliate marketing has helped both the business and the affiliates. Amazon.Com engaging in e-business has managed to use cost effective online advertising strategies to their advantage. (Simonyi Business and Joint Ventures, 2011) List below are some Cost Effective Marketing and Promotions: • Confirmation email Except when they're part of a co-branded sale, Amazon's use of confirmation emails keeps users in the loop and increases their trust in the overall...
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...COM’s E-BUSINESS MODEL AMAZON.COM’S E-BUSINESS MODEL Y. A. ARIYO STRAYER UNIVERSITY, COURSE: BUS508001011*201103 01/24/2011 Abstract Over the years, it has become imperative for an entrepreneur to continually seek ways to stay competitive in any market. In the twenty first century, a very important way to achieve this is by use of e-business; doing business via the internet. This report taps into the influencing factors of the e-business model and business plan that helped maintain Amazon.com’s competitive edge and propelled it to becoming the largest online bookseller and retailer. Keywords: Amazon.com, business plan, E-Business Model Amazon.com’s E-Business Model In determining whether or not Amazon.com has lost its identity, my approach will involve reviewing and comparing Amazon’s web site purpose with other competition websites, using Appendix Table 1. I will also be comparing site’s objectives with the general business plan outlined in the 2009 Amazon.com Annual Report which states:- “Amazon.com opened its virtual doors on the World Wide Web in July 1995 and offers Earth’s Biggest Selection. We seek to be Earth’s most customer-centric company for three primary customer sets: consumers, sellers, and developers. In addition, we generate revenue through co-branded credit card agreements and other marketing and promotional services, such as online advertising” (p. 3). Functionality and Design From its inception, Amazon.com had a business model...
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...maintain a reputation that stays ahead of the market trends, information system and globalization. This study will evaluate the success of both companies’ corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing and diversification, and will determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Additionally, this paper will recommend an appropriate new strategy for each company that may maximize profitability and improved competitiveness in the industry. Yahoo!, Inc. Competitive analysis To better understand Yahoo’s internal and external opportunities and threats, in order to better estimate Yahoo’s ability to capture value, our starting point would be a quick analysis of operating and financial performance of Yahoo comparing to its peers in the industry during the last four years. We already studied around 10 on-line based service providers with AOL having the closest business model, size and shared markets. One of the most important industry features observed was the ability of taking the advantage of economies of scale, the larger the revenues a company can generate, larger profit margins could be realized and so more value created to shareholders. Although no...
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...Assignment #2: Amazon.Com’s E-Business Model Je’neen A. Wilson, B.S. The Business Enterprise – BUS508 Strayer University – White Marsh Prof. A. Kobina Armoo Has Amazon Lost Its Identity? Amazon.com is a famous Internet retail company in E-commerce. Its business includes B2B and B2C. It opened its business in July 1996. Today, Amazon.com has expanded its business in more than two hundred and twenty countries and this company sells various products like electronics, books, music, DVD, House wares, PCs and cars (Amazon.com Announces 4th Quarter Profit 2002). It is the biggest retail store in E-commerce. Even though Amazon.com owns these accolades, this company is struggling to survive. Amazon.com had a $19 billion market value before its stock prices decreased from $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made real profits since it opened. How to help Amazon.com keep standing on the stage? If Amazon.com wants to survive in E-business and start making real profits, Amazon.com should merge with other retail companies, operate a new E-business strategy, and rebuild its financial structure. Business strategies and activities play a very crucial role in the future development of the organization. These strategies become more important, in case of e-business organization such as Amazon. Every organization uses different business strategies in order to remain in business. Some adopt customer- centric strategies; some uses strategies to maximize...
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...論 文 The Integrated Business Model for E-Commerce 指 導 教 授：黃焜煌 博士 研 究 生 ：譚雅 中華民國一百年一月 The Integrated Business Model for E-Commerce Abstract In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business. Keywords: e-commerce, integrated, business model, categories ii FCU e-Theses & Dissertations (2011) The Integrated Business Model for E-Commerce CONTENTS CHAPTER 1 Introduction ..................................................................... 1 CHAPTER 2 Literature Review ............................................................ 3 CHAPTER 3 The Integrated Business Model ...................................... 9 3.1 Creating an Integrated Business Model .........................
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...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
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...The Internet Business Review Issue 1 – October 2004 THE IMPACT OF E-COMMERCE INDUSTRY TURMOIL ON AMAZON.COM: A STRATEGIC PERSPECTIVE Russell Casey - Clayton State University, USA William Carroll - University of Phoenix, USA Edited by Faith W. Smalls Abstract Internet retailers face intense competition in their quest to gain market share due to the large number of competitors, ease of entry, low switching costs and the strength of existing multi-channel retailers. To survive, it is critical that online retailers create a sustainable competitive advantage in their e-commerce strategy and plan for long-term strategic positioning. The article uses a case study analysis of Amazon.com's strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. © 2004 The Internet Business Review The Internet Business Review Issue 1 – October 2004 Introduction Is the Internet a leech that sucks a company’s assets dry? Many investors, entrepreneurs, and managers pondered this billion-dollar question as hundreds of dotcoms collapsed over the last two years. Companies, such as Boo.com, Etoys, Onsale, @home, and Webvan, are extinct and many more cling to existence. The dreams of consumers, shareholders and other stakeholders have been shattered. From their inception, these dotcoms were going to revolutionize the world and...
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...Wangmo Amazon Business Model Due date- March 17,2013 Amazon.com, Inc. is a multinational electronic commerce company, initially started off as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. An American entrepreneur named Jeffrey Preston Bezos founded it in 1994. It has employees over or around 28,300. It is the global leader in e-commerce. It is mostly known for its wide range of products, and has a worldwide network of fulfillment. Amazon’s mission statement is “to leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping experience on the Internet”. The company’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Because of such mission statement and vision, the company’s values are customer obsession, innovation, bias of action, ownership, high hiring bar and frugality. I have been a amazon user for almost five years and one of the biggest advantage of shopping in amazon, is that they offer low price products everyday and its not just on some specific products, they apply low price on the entire product range. I am aware that Amazon.com Inc. invests in a lot new businesses and new product, like Zappos and imbd, by spending money on brand awareness and getting new customers. So basically Amazon.com Inc. strategy...
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...There are different types of business models that online business can utilize to make their business a success. There are advantages and disadvantages to each one. What works for one business may not work that well for another. There are models such as storefront model, auction model, dynamic pricing model, and portal model. Depending on what a company is trying to achieve will determine what type of model they should follow. A storefront model is exactly what the title implies. A storefront model store is a e-business that sells products just like a traditional walk in store except that the customer is able to shop from a virtual catalog from their home, work, or anywhere that offers access to the internet. An example of a storefront model business is amazon.com. Amazon.com is an e-commerce store that based in Seattle Washington. Amazon.com has a goal to try and provide anything that anybody can want o. A consumer can log onto one website and purchase anything without going to numerous different websites. They have a very large customer data base and have partnerships with a large number of businesses. Amazon also offers information about the products to help consumers make decisions about their purchases and tries to ship 95% of their products the same day they are ordered. (1000 ventures) Online auction model is a business that enables its customer to bid for products and services over the internet. Ebay.com is an online auction model that was founded in 1995 as well by...
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...INTRODUCTION: Amazon.com opened for business in July 1995, nobody in that time was optimistic for this brand new business model. People still enjoy the physical store, and skeptical on online shopping. However, with more than a decade efforts, Amazon was named the world’s top brand ahead of common names like Coca-Cola, Microsoft, and so on. Amazon and its online business model had creased more than $34 billion revenue, and equally 80 million people visit Amazon.com every month. In order to achieve greater success, Amazon need to overcome the challengeable external environment, strengthen organization structure, fulfill the product line, and leverage its brand strategy. CURRENT MISSION, GOAL, AND STRATEGY The current mission statement for the Amazon.com is “to be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavor to offer customers the lowest prices.” Amazon added 13 new fulfillment centers in 2010 and another 15 new center in the 2011 and company is planning to launch cloud technology in 2011 which allowed customers to store and access music. The company believed that in the nearly future this technology could bring the internal strength and competitive advantage for Amazon.com. INTERNAL ANALYSIS: See attached IFEM Amazon.com internally with an IFEM score of 3.25 FINANCE: Amazon is on strong financial position now; online sales reached $9.91 billion...
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...Amazon.com Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet? You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners. Another is business to consumer (B2C). In other words, enterprises provide products, support good, and services to the customers on the Internet. Amazon.com is a famous Internet retail company in E-commerce. Its business includes B2B and B2C. Amazon.com is a company that sells all kinds of books and most recently music through their website at discounted prices. It was founded by Jeff Bezos and began taking orders in July of 1995(Derie). Since then, Amazon has acquired five businesses that range from virtual database technology to videos while expanding to the European market. Its massive amount of sales can be attributed to its low competitive prices and ease of shopping conveniently from home. The business level of Amazon.com is cost leadership. Best-selling books are sold at a 30 to 40 percent discount and other books are discounted at 10 percent (Bade). Amazon...
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...See discussions, stats, and author profiles for this publication at: http://www.researchgate.net/publication/261440748 A STUDY ON AMAZON: INFORMATION SYSTEMS, BUSINESS STRATEGIES AND e-CRM ARTICLE · APRIL 2014 READS 9,305 1 AUTHOR: Abdullah Al Imran 1 PUBLICATION 0 CITATIONS SEE PROFILE Available from: Abdullah Al Imran Retrieved on: 29 September 2015 A STUDY ON AMAZON: INFORMATION SYSTEMS, BUSINESS STRATEGIES AND e-CRM MD. ABDULLAH AL IMRAN DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING UNIVERSITY OF LIBERAL ARTS BANGLADESH rasel1292@gmail.com 2014 Table of content Background 3 Part 1- Information Systems utilized for internet activity 3 1. Information System 3 2. Transaction Processing System 4 3. 1-click purchase 4 4. Secure C/debit card payment 4 5. Recommendation System 5 6. Interactive searching System 5 7. Supply Chain Management (SCM) 5 8. Enterprise Resource Management (ERP System) 5 9. Customer Relation Management (CRM) 5 Part 2-Business strategies applied for internet activity 6 1. Smart Innovation Strategy 6 2. Customer Relation Management Strategy 7 3. Jeff Bezos 3 big idea 7 Page-1 A. Limitless inventory 7 B. Customer Care 8 C. High margin, lowest price. 8 4. Marketing and Promotion Strategy 8 5. Associate Program 8 Part 3- eCRM cycle Conducted for internet Activity 9 1. Customer Relationship Management 9 2. Electronic Customer Relationship Management 9 3. How amazon implement CRM 9 4. Customer Selection...
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...AMAZON.COM’S E-BUISNESS MODEL CYNTHIA SMITH INSTRUCTORS: BRUCE CHAPMAN &; MIKE O’KEEFE COURSE TITLE: BUS 508: THE BUISNESS ENTERPRISE JULY 27, 2010 Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Founded in 1994 Amazon.com has become the world’s largest e-retailer with nearly three-times more sales than its closest competitor. Initially beginning as an on-line bookstore, in no time at all the company soon diversified into sales of DVDs, CDs, MP3 down loads, computers software, video games, electronics, apparel, furniture, food and toys. Amazon’s dedication to innovation can certainly be a testament to the company’s continued growth and diversification. Along with the Kindle reading device other innovations that have kept the company highly competitive include: a booming internet hosting business, an Apple I Phone App for comparison shopping, video streaming for Amazon Prime members and a Google Android App store. Last March Amazon.com launched Cloud Drive which allows users to store music and other multimedia files that are easily accessible from their desktop or smart phone (Amazon.com website2011). Another significant advantage is the infrastructure which Amazon built in terms of its facilities along with its internet platform. The customer experience on the web-site is a simple and pleasant one, shipments are very fast which...
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...PART ONE (IN DEPTH) 4 SWOT Analysis 4 Value Proposition 5 Business Models 5 Revenue 6 Operation 6 Market Plan 6 Operation Flows 7 Payment Methods 7 PART TWO (EVALUATION) 9 Website Overview 9 Website Evaluation 13 Table of Figures Figure 1: Front Page………………………………………………... 10 Figure 2: Holiday Deals……………………………………………. 11 Figure 3: Holiday Deals …………………………………………… 11 Figure 4: Products………………………………………………….. 12 Figure 5: Products & Customer Recent History..…………...……... 12 Figure 6: Various Services…………………………………………. 13 OVERVIEW The company was founded in July 1994 by Jeff Bezos. The company began as an offline bookstore. While the largest brick-and-mortar bookstores and mail-order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was one of the biggest rivers in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing that they carry every product from A to Z. Amazon was incorporated in 1994, in the state of Washington. In July, 1995, the company began service and sold its first book on Amazon.com Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. In October 1995, the...
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...Amazon -Amazon.com opened to the public on the World Wide Web in July 1995 -Offers a variety of items from books, electronics, computers, music, movies, apparel, toys, computers, etc… -Amazon. has six global websites: Amazon.com, Amacon.co.uk, amazon.de, amazon.fr, amazon.co.jp and amazon.ca -Amazon was incorporated in 1994 in the state of Washington and reincorporated in 1996 in the state of Delaware -Has been available to the public on the stock market since May of 1997 -Amazon.com works with companies such as Nordstrom’s, Gap, Eddie Bauer, Urban Outfitters, Osh Kosh, Footlocker Barnes & Noble 1873: From his home is Wheaton, Illinois Charles M. Barnes starts a small book business 1917: William Barnes, Charles’s son travels to New York to negotiate with G. Clifford Noble and from a partnership, then opening the first Barnes and Noble 1987: Barnes and Noble acquires B. Dalton 1991: Barnes and Noble pioneers the super store concept that has huge location, wide selections of titles, experienced bookstore staff, warm atmosphere and cafes in stores 1993: Barnes and Noble goes public on the stock exchange on September28, 1993 In May 1997 Barnes and Noble opens it public site on the world wide web barnesandnoble.com 1999: barnesandnoble.com goes public on the stock exchange and raised $468 million and unprecedented amount for an internet company Business Models -Amazon.com’s business model is still being proven to this day -Barnes & Noble’s business model is called...
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