Amazon.com Case Analysis
Consumer Behavior

Overview
Amazon.com is a Fortune 500 company based on the internet as the Earth’s biggest bookstore in July 1995 and today is biggest everything store. Amazon has become the Earth’s most customer-centric company, where consumers can find and discover anything they might want to buy online and endeavors to offers its customers the lowest possible prices and the best customer service. Amazon.com offers millions of new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoor equipment and apparel, books, music, DVDs, electronics, office equipment, toys and baby supplies, home and garden and on demand video. Amazon has also established separate websites in Canada, the United Kingdom, Germany, France, Italy, Japan and China. They provide international shipping to certain countries for some of its products.

Amazon.com Case Analysis
In 1994, Jeff Bezos left his job as senior vice-president of an investment firm, moved to Seattle, and began to work out a business plan for what would become Amazon.com. After his evaluation of report that projected annual Web growth at 2,300 percent, Bezos drew up a list of 20 products that could be sold on the Internet. The list was narrowed down to what he felt were the five most favorable: compact discs, computer hardware, computer software, videos, and books. Bezos eventually decided that his venture would sell books over the Web, due to the large worldwide market for literature, the low price that could be offered for books, and the tremendous selection of titles that were available in print. He chose Seattle as the company headquarters due to its large high-tech work force and its proximity to a large book distribution center in Oregon. Bezos then worked to raise funds for the company while also working with