...Impact on four functions of management Mike Smith MGT/330 December 1, 2010 Eve Morse Impact on four functions of management Amazon has taken the four functions of management to new depths within the technology business world. A little book store was allowed to reinvent its image by evaluating their external environment. Businesses like Amazon that, take the four functions of management seriously allows ones company to set its self up for success. Amazon was allowed to plan, lead, organize and control by simply providing consumers with their demands in a fast effective way Internal Factors An analysis of the internal resources will show the organization whether they have a competitive advantage. Management will want to review areas such as human resources, marketing, operations, and other areas such as information systems. Once this is complete the company will have an idea of what their resources are. Resources fall into two categories; tangible and intangible. Tangible is something physical such as office furniture. Intangible is an intellectual asset such as logo or patent. The resources can give the company a competitive advantage in the market if they either bring customer value, are rare, difficult to reproduce, or are well organized (Bateman & Snell, 2009). External Factors An organization will analyze two distinct areas of its external environment; competitive environment and macro environment. According to Bateman and Snell (2009) the competitive...
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