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Amazon Evolution

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Amazon Evolution

July 26, 2011
XBIS/219
Instructor: Angelina Shelton

Amazon.com started out as being a large-scale online book store, but has since expanded itself to include a more complex and vast directory of products and services available to its consumers. From the beginning, Amazon pledged to “revolutionize retailing,” but some analysts wonder if the company will ever be able to successfully fulfill that promise (Introduction To Information Systems). Although Amazon’s company averages over $10 billion dollars per year, its profitable growth has not been a consistent climb. With competition between other companies such as Google steadily increasing left and right, Amazon has had to become more strategic by offering even more services than had originally been planned at the business’s origin.
Although it may have started out being an online bookstore, Amazon now provides certain services to individuals and businesses “to help them run the technical and logistical [components] of their business” (Introduction To Information Systems). The Simple Storage Service (S3), the Elastic Compute Cloud (EC2), and the Mechanical Turk are some of the most popular services that Amazon.com has available to its business-minded consumers. Through the Simple Storage Service, Amazon is able to charge businesses who store data and applications to Amazon disk drives 15 cent per gigabyte for each month. One company using the S3 service is webmail.us, which sends Amazon over a terabyte of data each week. Amazon allows consumer to rent processing power through the Elastic Compute Cloud for a price starting at 10 cent per hour (Introduction To Information Systems). Companies often use EC2 for processing tasks related to storage back up. The Mechanical Turk service merges processing power with real people who are paid to go through and recognize things that can easily...

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