Free Essay

Amazon Lead Generation

In: Business and Management

Submitted By pkaisin21
Words 397
Pages 2
Pascal Kaisin

Digital Advertising
Pr. Christopher Whyte

For this experiment, I chose the company Amazon.com. My idea has been to start using the website as someone that goes on it for the first time. That way I could see at which moment I give my personal information, and what they keep from my usage, and research preferences.

When I arrive on Amazon.com, the first thing I see on my screen is « Welcome: Sign in for the best experience ». I decide to create a new account, really easily, giving my name, my e-mail address and my password. After I create my account, they suggest I give my phone number, in case I forget my password, for more safety. I start then using the website and research the last Harry Potter book.

As soon as I find the book that I am looking for, I see that I can share it with my friends on Facebook, Twitter, Path or sending the page by e-mail.
In less than ten minutes, I gave my contact information and my friends’. Besides, when I went further in the website, I found out that even if I hadn’t gave my phone number at the beginning, I have the option to give it again to the customer service so they can call me within five minutes. Later, on other websites, I notice that my researches on Amazon.com have been recorded on my computer by my navigator (as cookies) and displayed in banner ads that offer me to buy items related to Harry Potter.

My e-mail box received already 4 emails, offering new items that are well rated or some « Special Deals for Newcomers », or even an Amazon.com Rewards Visa. Taking that card would give me $50 off my first purchase and rewards for each other. There are also special promotions if I buy items through the app.

I went further in my investigation about Amazon’s lead generation strategy and discovered something called the « Kindle Lead Generation Strategy » that consists in the following: You can write a book, or a short report and post it on the Kindle platform and include a compelling free offer with a strong call to action and link to a lead capture page. Then qualified Amazon buyers who download your report can visit your lead capture page and sign up for your list.

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