...Introduction This report conducts External Analysis for Amazon, which includes macro and micro factors, Strategic Analysis, consisting of Porter's 5-force model, SWOT analysis and Marketing Mix, which conclude 7Ps, in order to assist Amazon in extending into a new online service, a social platform named `Amazon Book Club`. Part A: External Analysis 1. The Macro environment 1.1 Economic In recent years after economics crisis, global economy has been gradually improved. GDP, as a measure of a countries’ economy, has been increased in a stable pace in America [1]. At the same time, according to the data from People’s Daily Online, China’s household disposable income reached 20167 yuan in 2014, 8.0 percent increase compared with 2013 [2]. Take China as an example, ‘shopping online’ becomes the hot words in recent years. As it indicates in the chart [3], the scale of the E-commerce market extends gradually. All these figures indicate that people are more capable to purchase and attach more importance to the quality of life. Amazon, in the last 18 months, undoubtedly benefited from this tendency. For example, in the first Chinese ‘shopping overseas festival’ beginning on 28th, November in 2014, the sale increased by 24 times compared with the week before it [4]. 1.2 Political a. Governments’ policies will influence market structure and behavior. For example...
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...Kindle DX Marketing Strategy Analysis Launching any product requires a lot of planning and forethought. Without a proper plan, it becomes difficult to design the most appropriate marketing strategy than can lead the way towards success. The 4 P’s We must analyze the 4 P’s i.e. the product, price, place and promotion. In the case of Kindle DX launch, the type of product is relatively new in the market. For this unique kind of product, which seems to be an advanced version of book, it might take time before the target market can realize the importance of the product to them. To cross this stage, promotion of the product is necessary. The product is an enhancement over its predecessors in terms of its screen size which changes it target market more towards college students, who can interpret this device as ebook reader. Promotion The company is using the below the line marketing strategy. One aspect of this strategy is the word-of-mouth method, which involves the promotion undertaken by the buyers of product themselves. The company firmly believes that this method can bring more success than other methods. However, relying to the large extent on just one method exposes the company to risks of negative publicity because unsatisfied buyers can spread negative information about the product. The company virtually has no control over this method of marketing unless they supplement it with above the line advertising such as internet advertising and through select print...
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...A SWOT analysis is an essential evaluation that every company should consider utilizing. It reviews phases and elements of a company with the purpose of showing what aspects are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per month which includes unlimited movies and TV shows. The additional benefits of a membership depend upon how much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries...
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...7p’s for Amazon Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay. Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products. Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers. Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop. People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of...
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...The Languagelessness of Immigrants Ivy Dr. S. Xie English 239.03 Nov 21, 2012 People are in the fortunate position of choosing where in the world you would like to live. However, most immigrants facing removal proceedings are frequently hamstrung by language and cultural barriers. Both Kingston’s Woman Warrior and Suki Kim’s The Interpreter illustrate languagelessness of Chinese and Korean immigrants across American states, which are rejection by failing assimilation into American mainstream, loneliness and isolation from other people, and sense of identity crisis. Rejection by failing assimilation into American mainstream For the first generation born in America, it is especially difficult to reconcile the heavy-handed and often restrictive traditions of the emigrants with the relative freedom of life in America. In Women Warrior, Kingston draws a sharp contrast between her fantasy about Fa Mu Lan, the Chinese traditional woman warrior, and the defining moments of her real "American life." Fa Mu Lan had her village's grievances tattooed on her back; Kingston has Chinese stories practically drilled into her brain and is labeled with racial epithets. Her personal struggle and vengeance lie in making sense of the stories through writing, in depicting through words the struggles of growing up Chinese-American. There is an important difference, though, Fa Mu Lan could achieve her vengeance and then return home, but Kingston's vengeance seems to be a never-ending struggle...
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...Wonder Woman was more than a lasso slinging, bullet dodging super hero; she is an American feminist’s icon. Wonder Woman was introduced to Americans during World War II, by William Moulton Marston, a Harvard trained psychologist and lawyer. She represented nationhood at a time when our nation was at war. She was the daughter of Queen Hippolyte ruler of an all-woman race of Amazons living on Paradise Island, somewhere located in the Bermuda Triangle. She was named Princess Diana, after the Romanized version of the Greek Goddess Artemis (Emad, 2006). Since the inception of Wonder Woman, her origin has changed twice. Originally she earned her power and title she embodied for decades when she won a power competition amongst the other Amazonian women. In the second version of her origin she did not win her powers but instead was given them to her by the Gods themselves. Wonder Woman was much more than a comic book super hero. According to historian Lori Landay, “Wonder Woman operated in wartime popular culture as a metaphor for the movement in femininity out of the garden and into the war” (p. 11). She contained her super human powers from the public and lived a dual life, nurse and super hero. This reinforced the perception that women need to hide the power and strength allowing men to remain the dominate species. By the late 1990’s, Wonder Woman’s image changed and began to align with the times. She bared a more determined look, her body was toned and she donned a more “ready...
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...CIVIL AND SOCIAL USES OF DRONES Name Course Title Instructor’s name Date Introduction A drone is a remote proscribed pilotless airplane as well as a projectile. A broader definition of this is an unmanned plane as well as a ship that can steer itself separately, without individual control or past the line of prospect. Consequently, this paper will attempt to explain on the civil along with the social uses of drones. There are growing numbers of in-flight drone platforms, comprising of the very energetic do it yourself society. The machines are getting to be more vigorous, with the potential to sustain heavier payloads for extensive flight periods. As with the increasing interest as well as the potential for these tools to tackle novel areas of requests, it is important to address on the civil uses of drones. Thus, among this uses they do comprise of the agricultural sector. Basing on various researches conducted by the “Association for Unmanned Vehicle Systems International” the news suggested that. The agricultural use of drones could involve 70% of the market. The explanation pointed out for this comprised of the desire to monitor crops strictly so as to enhance...
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... it is very important to consider and review the stock price analysis. Here, the stock price analysis of the organizations Amazon and Ebay shall be carried out. In relation to the stock price analysis, the analysis of the stock prices shall be reviewed from January 1, 2010, 2011 and 2012 and in addition to this, the stock price analysis for the organization shall also be considered regarding the stock price of the organization since the date of its incorporation. The graph showing the changes in the stock prices of the organizations is provided below (Yahoo Finance, 2014). The chart given above shows the changes in the stock prices for Ebayfrom January 1,2010, January 1,2011 and January 1,2012. These charts show the information that, the organization has been in a position to enhance its stock prices since the date of incorportation. So although the stock price has increased since being incorporated, it hasn’t been a substantial increase amount. Based on this chart, it can be said that, the stock price of the Ebay has definitely grown since the date of its incorporation till the present date, but the growth has been small yet. Though, the increase has not been a significant change, the organization has made sure that, it carries out its activities in the most appropriate manner without any kind of problem or issue for it. In relation to the Amazon, the stock prices shall be analyzed as well.. At the time of incorporation stock prices of the organization initially sold...
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...Describe any assumptions, in the Deloitte case, that you think should be made in order to complete an analysis and recommendation. Delo Deloitte & Touche began a movement that enhances their work environment and opened the door for a progressive movement across the globe. The measures that were taken by the company to ensure that opportunity was available to females employees initiates a much larger scale reform. Opportunity was measured along with advancement, education, communication, and leadership roles. The article, Deloitte & Touche (B): Changing the Workplace explains, “Deloitte was the first major accounting and consulting firm to focus on this issue, admitting it had a problem, addressing it openly, and pledging to share the results” [ (ROSABETH MOSS KANTER, 2003) ]. The company created a task force to improve these task. The task force faced several issues that they were not aware until the dialogue and the process began. The language that was used within the company is one of these aspects. The article states, “In year-end evaluation sessions, for example, people began to be aware of the different language that was used for women and men, a difference that had long gone unchallenged” [ (ROSABETH MOSS KANTER, 2003) ]. The task force continued to make changes and improved the workforce for woman over the years. These changes advanced the company and for many years allowed it to be recognized as the leading company for gender equality. The article...
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...Price Differentiation assignment Amazon vs. Amazon Prime What is Amazon? Why do people across the world prefer Amazon? The answer is simple. Amazon is an online marketplace for a variety of products ranging from books, apparel, electronics and even grocery products. This online store is named after the largest river Amazon and is fondly known as the Walmart of the internet. Touted as the world’s fourth largest retailer today, according to a survey and trends, Amazon is slated to be the second largest retailer by 2015. Here under Amazon, we will look at two variants, Amazon regular and Amazon prime. Amazon Prime - Amazon Prime is a premium service (read membership program) offered by Amazon which allows its customers to avail two-day shipping free on all eligible purchases, for a $99 ($79 till a couple of days back) flat annual fee, as well as discounted one-day shipping rates. Amazon launched the program in the United States in 2005 and has been drawing tens of millions of users towards the scheme. Apart from the two-day free shipping, it also provides the members Amazon Instant Video, the instant streaming of selected movies and TV shows at no additional cost seen as a move to outdo its rival, Netflix and access to the Kindle Owners’ Lending Library, which allows users to borrow popular titles for free reading on Kindle, up to one book a month, without any due date. Let’s look at the business model of Amazon vs. Amazon Prime as described in detail on The...
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...Kindle Fire GROUP 2 By: Ayan Tariq Ashish Rana Claudius Grego Saif Ahmed Table of Contents Models.............................................................................Page No. Executive Summary................................................................................3 Boston Consulting Group; Chapter 2......................................................4 SWOT-Opportunities and Threats; Chapter 2........................................5 SWOT-Strengths and Weaknesses; Chapter 2........................................6 Product-Market Combination; Chapter 2................................................7 Five Stages of Consumer Decision Making; Chapter 4 Evaluation of Alternatives.............................................................8 Five Stages of Consumer Decision Making; Chapter 4 Purchase Choice Decision..........................................................9 Demographics Segmentation; Chapter 6...............................................10 Perceptual Map; Chapter 6....................................................................11 AIDA Model; Chapter 12.......................................................................12 Promotion Strategy/Themes/Appeal; Chapter 12 and 13.........................13 Recommendations.................................................................................14 Appendix A......................................................................................15-17 Appendix B..........
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...In 2005, Amazon measured the inter-company balances, making use of the exchange rates at the specific reporting dates and recorded a massive loss of $47 Million, against the gains of $41 Million in 2004, and $36 Million in 2003. This has been accounted to a great deal to the currency adjustments. (Amazon Annual Report 2005) In 2006, the net cash provided for operating activities was $702 Million. There was an increase in the Marketing costs, compared to 2005 and 2004, as an outcome of a rise in spending for variable channels of online marketing in activities such as sponsored search, Associated program, and other variable initiatives in Marketing(Amazon Annual Report 2006) . In 2007, Amazon Kindle was introduced to the customers, which was a reading device built with purpose, and had wireless access to over 110,000 books, blogs, magazines, and newspaper. Amazon had hoped that Kindle will be well received, but the entire stock was sold out within the first five and half hours, and the entire supply chain and the production team had to work hard and fast to recreate the stock to cater to the demands in the market for Kindle. This shows that Amazon had once again aligned its business to customer centrism through creation of an innovative device, by understanding the customers’ needs of what they do not know but they want. This directly impacted the publishing industry and necessitated the need for creating E-books, for Kindle reading, increasing the sale of books, again impacting...
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...Seattle Washington. Amazon is the largest online retailer in the world and produces consumer goods, electronics, e-books and is also a provider of cloud computer services. Founded by its current CEO Jeff Bezos in 1994, Amazon went online officially in 1996. The name was derived from the Amazon River in the legendary female warriors of Greek mythology. Amazon was originally an online bookstore that eventually expanded its product line to meet the demands of the online community. Amazon employees over 69,000 people and have offices, call centers and warehouses in North America, Europe, Asia and Africa. The global Fortune 500 list of 2012 ranks Amazon at a raking of number 206 their previous ranking from 2011 was # 270 ("Top Global 500 Companies," 2012, p. 1). Current operating results In the most recent quarter, July 2012, Amazon reported a net income of $7 million with sales revenue at $12.8 billion. This showed a growth from the second quarter of 2011 where revenue was at $9.91 billion. Forecasters have been fairly conservative for any growth for retailer’s even though Amazon still achieves growth within every quarter. Amazon actually was extremely cautious in prior quarters that they may even lose money due to the condition of the economy. The main reason that is contributed to Amazon’s current growth is there international sales. 44% of Amazons revenue is now contributed to its international sales even though the world economy has been stagnant. Amazon was concerned that...
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...largest customer base over 30 million people. Besides selling books, Amazon diversifies itself by selling movies, electronics, toys, and groceries. Amazon also generates some of revenue from other marketing such as online advertising and credit card agreement. Amazon has organized systems in two segments, which are North America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds in its online business, and gains more net incomes than some competitor on ground such as Barnes and Noble, and Borders. Amazon’s e-business strategy is a combination of products. The company started with online books then other products to gain customers in a wide range. However, offering a large product variety, Amazon has still maintained its strong brand. 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon plays strategy planning on the growth and diversification which objects to provide a “One Stop Shopping” for its customers. Amazon serves customers through the website focusing on selection, price, and convenience. There are million of unique products across 12 categories to be sold by Amazon and third parties. Amazon also manufactures and sells the Kindle E-book, which so far is the biggest...
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...For exclusive use Universidad Adolfo Ibanez (UAI), 2015 N1-710-444 REV: FEBRUARY 7, 2011 BHARAT N. ANAND PETER OLSON The Rand dom Ho ouse Re esponse to the Kindl e e le By early 2010, the internation news med had begun to character y t nal dia n rize book pub blishing as the next e entert tainment ind dustry to be revolutioniz zed by new digital form mats. Amazon announced that n d Christ tmas 2009 had been the fir day ever th its custom rst hat mers had orde ered more ele ectronic versio of ons books for their Kin s ndle reading d devices than p print books.1 Many other companies w were reported to be d ready ying e-readers for an early 2010 launc Most antic s y ch. cipated was Apple Inc.’s iPad, expect ted to chang the terrain of the e-rea ge n ader segment just as the iPhone had r t revolutionize the smartp ed phone marke 2 Worryin et. ngly, prices fo the e-book versions of n or newly publish titles wer at $9.99 or less, hed re, r dropp ping well bel low half the l price of a new hardco list over; public d domain titles (books for w s which copyr right protectio – 70 years after the de on s eath of the au uthor – had e expired) were being offere by e ed some e-vendors fo $0.00.3 Moreover, the ri or ights to electr ronic versions of books pu s ublished befor the re adven of e-books in the 1990s (when publis nt shers first beg to amend their contrac with authors to gan d cts reflect digital edit tions) were i dispute: literary agen and the Authors Gu in nts uild had prot tested...
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