Premium Essay

Amazon

In: Business and Management

Submitted By Katefu
Words 292
Pages 2
Amazon- Jeff Bezos

Amazon is a worldwide online product purchase website, which is one of the most popular online purchase websites in China, apart from the Taobao website and Alibaba website. Amazon’s website offers a vast kind of products to consumers, the wide range of products are similar as Taobao or Alibaba website. From electronic readings to paper books, from digital products to electronic products, from adults products to kids products, from outdoor activity equipment to indoor accessary, the apparels from outside to inside, from beauty to personal care products, etc. which can be reliable consumer’s fulfillment. However, the price list from Amazonis much lower than Taobao and Alibaba.
Amazon is focusing on offering the low product price and convenience shopping experience to consumers, which is also well-known as well. Amazon identifies the most popular products on its site and consistently prices them under the competition, when refer the other products on Taobao or Alibaba website, which price is higher than the price showed on Amazon. Consumer purchase always compares the price of different stores or different websites then choose the lowest price of the product. Amazon captures the consumer’s psychology of the price perception in the e-commerce. The nuanced approach to pricing makes Amazon outstanding of its competitor, it is been the key to Amazon’s success on the promotional offers.
Amazon’s vision is not only selling low price products to consumers, but also helping consumers to make a purchase decision. Amazon’s website has a very good function, providing suggestions to consumers. When consumer buying a product, say buy a mobile phone for instance, the website suggests that on buying this mobile phone, consumers also buy the mobile phone case, accessory, headphone, etc. which will add consumers purchase...

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