AMAZON©
By Nadeem Virk
Marketing Techniques
Spring 2015
Dr. Allen

Amazon In today’s world, there are hundreds, if not thousands, of valued global brands. These brands are struggling every day to maintain their value in the market place in order to stay ahead of their competition as well as earn profits for their investors. There are many methods which different brands apply in order to appeal more to consumers, as well as investors. Sometimes these brands choose to focus on being diverse, sometimes they want to make the highest profit, and some of these brands invest to earn profit in the long-run even if there is some loss in the short-run. At the end though, almost all of these brands depend on customers, who’s every day choice and behavior give value to the brands. Some of these methods work, and some don’t bring the expected outcome. These different methods affects these brands (companies) in ways that either increase the brand’s value or decrease it. On the other hand, some brands struggle and neither loose or gain any market value or market share and end up just maintain their prior position. It may seem easy to maintain a brand’s value, but even maintaining the value of a specific brand is very difficult in today’s competitive market. One of the most interesting brands of today’s age is Amazon. According to Interbrand, in 2014, Amazon ranked as the fifteenth highest valued company in the whole world. The value of the Amazon brand is USD $29.478 Billion, which was an increase of 25 percent. Interbrand ranks international brands depending on three factors. First, the financial performance. Second, the role that the brand plays in influencing customer choice. And third, the strength that the brand has to command price or secure earnings for the company. In regards to Amazon, there are 4 major events that increased its brand value over the past year. The