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Amazon.Com Evolution

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Amazon.com Evolution
Team B
October 2, 2010
BIS/219: BUSINESS INFORMATION SYSTEMS
Instructor Mohamed Hassan
Axia College of University of Phoenix

Amazon.com Evolution Less than two decades ago a man named Jeff Bezos had a vision of selling books online, and that he did. Amazon.com was established and started selling books online quite well. Since then, Amazon has become the largest online retailer selling a wide variety of products and services. In the past few years, the e-commerce company has become more than just a leading retail giant; it has become a technological platform. Even though Amazon is the largest online retailer, it still has competition and has to produce innovative ideas and advanced technological strategies to compete with the other online giants. Amazon.com is no longer just a place to purchase books online; it is becoming a one-stop-shop for consumers and businesses alike. Amazon is a fortune 500 E-commerce retail company that includes business to business as well as business to customer relations. Amazon was founded by Jeffrey P. Bezos, previously a financial analyst for the New York hedge fund D.E. Shaw & Company, who in 1994 started a wild business plan to become the world’s biggest book store (NY Times, 2010). In July 1995 Amazon.com was born and people were able to purchase their books online. The website started out with the goal to be the Earth’s biggest bookstore offering books, music and movies. Since the dream of the Earth’s biggest book store, the company has successfully expanded its reach to 220 countries selling books, electronics, music, clothes, house wares, kitchen wares, DVD’s and numerous other goods all over the world (Amazon.com, 2010). The New York Times said “Amazon.com, the world's largest online retailer and one of the nation's biggest book sellers, is one of the iconic

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