Premium Essay

Amazon.Com's E-Business

In:

Submitted By sapgit
Words 865
Pages 4
Abstract
The main purpose of this assignment is to identify if Amazon has lost its identity by expanding into markets well beyond books. Amazon.com was founded in 1994 as an online book retailer. Now, the largest retailer of books has also become the largest online retailer. Amazon competes in a vast array of markets including: books, movies, digital readers, computers, consumer electronics, pet needs, groceries, health and beauty aids, toys, clothing, jewelry, shoes, sporting goods, tools, automotive, hardware, building supply, and more. Despite their large product offering, Amazon has maintained its strong brand. There are some recommendations given in this assignment for Barnes & Noble and Borders to recapture their online market share. Author sees Amazon expanding into new channels of distribution as they evolve – especially the social mediums like Mobile applications, Facebook and Twitter. There is also a comparison done between websites: www.Amazon.com, www.BarnesAndNoble.com, and www.Borders.com, using the following criteria: functionality, design, content, originality, professionalism and effectiveness. Amazon’s Expansion Beyond Books
Amazon.com did excellent execution of strategy on online book sales and actually has capitalized on the positive customer experience provided into other similar categories. Not all ideas tried by Amazon are successful but venturing out in general in other categories with core focus on “selling” customer experience has done wonders for Amazon and made it one of the few of the dot.com survivor.
Jeffrey P. Bezos, CEO, founded Amazon.com, Inc. in 1994 and launched in 1995. Amazon’s offices are located in the United States, United Kingdom, Germany, France, Japan, Canada, and China (Joyo.com) and Amazon maintains dozens of fulfillment centers around the world. Jeff Bezos was always interested in anything that can be

Similar Documents

Premium Essay

Amazon.Com’s E-Business

...Amazon.com’s E-Business Contemporary Business - Bus 508 Dr. Ronald Posluns July 27, 2011 Founded in 1994 by Jeff Bezos, Amazon has grown to be the front runner in online sales. Amazon started out just selling books, but their business inflated to selling “mp3 downloads, video games, DVD’s, computer software, furniture, food, toys, and etc.” (Amazon 2004) They inflated from being a small company to going international. People from all walks of life and different countries use Amazon to obtain goods. The business specializes in providing individuals with a platform to sell their product in a competitive market. Whether it may be a new author trying to sell his new book, or even a new artist trying to push their new album, they provides the tools needed to make money without going through major distributors, and recording labels to do so. Amazon growth and diversification comes from the strategic marketing strategy of keeping the main brand on the forefront of the retail industry. However being this successful always brings forth more calamities. Sure enough Amazon is very successful in how their company is formatted, but through several different periods of litigation Amazon had to change some things. Mostly in slogans, due in part of law suits from companies such as Barnes and Noble, Wal-Mart, and others. Amazon also didn’t think about the taxing phase of the point-of-sale. Many states are trying to implement laws that tack on taxes...

Words: 1525 - Pages: 7

Premium Essay

Amazon.Com’s E-Business Model

...Amazon.com’s E-Business Model Pros and Cons of Amazon’s Growth and Diversification of Business and Specialization Amazon.com is a digital shop, open around the clock. Consumers are able to access amazon.com literally at any moment, on any given day, due to its real-time optimization. Amazon provides unlimited reach to the worldwide market, with no substantial boundaries. Amazon has unlimited inventory and is just as diverse in categories which helps promote a speedy inventory turnover. Their focus on low prices, a diverse selection and customer convenience has proven to be successful. Amazon also has endured one of the fastest growths in the internet’s history reaching almost 3 billion dollar in sales within the first five years. Amazon is considered an ecommerce giant and has over 30, 000 thousand employees and brings in more than 30 million in revenues annually, topping Barnes & Nobles and Borders. Amazon owns many companies consumers use every day not knowing they are owned by such. Zappos, fabric.com, pets.com and audible.com are each owned by Amazon. Furthermore, entities of Amazon often used are AmazonBasics: amazon branded electronic products, AmazonFresh: sells and deliveries groceries, AmazonStudios: online social movie studio and AmazonWarehouseDeals: offers discounts on refurbished products. Amazon also facilitates many other businesses, such as providing web services for companies like: Netflix, Etsy, Papaya and Reddit, to name a few. So not only is Amazon...

Words: 1164 - Pages: 5

Premium Essay

Amazon.Com’s E-Business Model

...Assignment #2: Amazon.Com’s E-Business Model Je’neen A. Wilson, B.S. The Business Enterprise – BUS508 Strayer University – White Marsh Prof. A. Kobina Armoo Has Amazon Lost Its Identity? Amazon.com is a famous Internet retail company in E-commerce. Its business includes B2B and B2C. It opened its business in July 1996. Today, Amazon.com has expanded its business in more than two hundred and twenty countries and this company sells various products like electronics, books, music, DVD, House wares, PCs and cars (Amazon.com Announces 4th Quarter Profit 2002). It is the biggest retail store in E-commerce. Even though Amazon.com owns these accolades, this company is struggling to survive. Amazon.com had a $19 billion market value before its stock prices decreased from $75.25 to $9.25 (German, 2001). The problem is that Amazon still has not made real profits since it opened. How to help Amazon.com keep standing on the stage? If Amazon.com wants to survive in E-business and start making real profits, Amazon.com should merge with other retail companies, operate a new E-business strategy, and rebuild its financial structure. Business strategies and activities play a very crucial role in the future development of the organization. These strategies become more important, in case of e-business organization such as Amazon. Every organization uses different business strategies in order to remain in business. Some adopt customer- centric strategies; some uses strategies to maximize...

Words: 1103 - Pages: 5

Premium Essay

Amazon.Com’s E-Business Model

...Amazon.com’s E-Business Model Donna Lowther Dr. Kitoko Contemporary Business July 30, 2011 1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books. According to Sandoval (2001) Amazon is losing its original identity because it is losing ground in the book selling department, for which it was created and because Amazon may have diverted its attention from books or, worse, spread the company too thin to compete effectively in any single area, by expanding into other areas. Though I do no ever remember a time when Amazon was just strictly books I would have to agree with Sandoval, since Amazon now sells items such as video games DVDs, toys, electronics, software, and home-improvement products as stated by Quittner (1999). Quittner (1999) also states that Bezos has further expansion plans such as: “washing machines, cars, rubber gaskets, Prozac, exercise machines, marmalade, model airplanes, everything but firearms and certain live animals.” Looking at this shows that Amazon has definitely lost its identity as strictly a bookseller. I think Amazon’s identity is becoming close to that of e-bay, in so far as the fact that Hof (1999) states that Amazon now has daily auctions. In their annual report for 2010 Amazon (2010) states “this expansion increases the complexity of our business and places significant strain on our management, personnel, operations, systems, technical performance, financial resources, and internal financial...

Words: 1786 - Pages: 8

Premium Essay

Amazon.Com’s E-Business Model

...Amazon.com’s E-Business Model Introduction In this paper we will explore the rise of a mega business empire, Amazon.com. From the beginning of just books sales to the current diversified online store and why it has gained world wide recognized by branching out to other sales items besides books. As CEO Bezos stated in their 2010 annual report, “ Amazon.com opened its virtual doors on the World Wide Web in July of 1995 and offers Earth’s Biggest Selection. We seek to be Earth’s most customer-centric company for three primary customer sets: consumers, sells and enterprises” (Bezos, 2010). It is apparent that CEO Bezos understood that customer service and listening to the consumer would separate them for the rest. This paper will also compare and contrast competitors in the book sale market, competitors such as Barnes and Noble ad Borders and what has separated Amazon.com from them. Has the diversification of Amazon.com helped them gained global recognition? Or has a solid understanding of the market and customer needs propelled them to where they are today? The Pros and Cons Amazon.com jumped into the market in 1995 with an effective business tactic of online book sales. Not only did the company launch an English version of the website, but they also launched a Chinese, French, German and Japanese version to gain a global audience quickly. Amazon also receives about 615 million visitors annually according to a survey by complete.com (History of Amazon). Some dare to...

Words: 1707 - Pages: 7

Premium Essay

Amazon.Com’s E-Business Model

...Amazon.com’s E-Business Model Contemporary Business – Bus 508 Dr Linda Harris July 21, 2011 Question 1 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. As the economy continues to grow and change so will consumers with how they shop and purchase their everyday needs. Having a successful business online takes time and effort to ensure that consumer needs are being met. This paper will discuss how Amazon has been able to stay so successful with new and upcoming competitors. In addition to discussing the success, the struggles will be evaluated as well as ways to improve the company. When visiting Amazon, one obtains several products at one time;-it is a one-stop shop similar to an online “Seven-Eleven Store. “ Amazon is the largest online book retailer composed of a multi million-customer base. Jeff Bezos, the founder of Amazon, had great confidence in the World Wide Web even before the dot.com boom. He used the internet as the core of Amazon's business model. Amazon customers are able to search inside the book before buying it, read customer ratings on products of interest, and purchase products at low prices. Amazon’s initial target market of online book consumers, proved to be very lucrative. In addition, the expansion into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions...

Words: 2201 - Pages: 9

Premium Essay

Amazon.Com's E-Business Model

...Amazon.com's E-business Model by: Rebecca Hovanec Instructor: Veronica Brown-Corbin Business 508: The Business Enterprise April 28, 2011 Pros and Cons of Amazon's Diversification Amazon’s growth and diversification is unusual if only because it happened gradually and no one was expecting that it took off like it did. There have been both pros and cons to this growth. Since it was done gradually, there was little chance for it to backfire on Amazon. The design of the marketplace can help to influence success by improving the flow of information, thereby reducing stress and enabling buyers and sellers to function more effectively (McMillan, 2002). By setting the main page to show favorites based on prior purchases, Amazon was building a loyal customer base from which they could try different marketing and selling strategies with. The company used this customer base to expand and diversify, based on their needs and wants. They have also allowed small businesses and individuals to partner up with them to expand business even more. They helped to pioneer the Business to Consumer e-business during a time when many dot coms were going by the wayside. In doing this, Amazon provides better risk control in an ever changing economic climate by not being reliant on a single market. The cons of diversification include a lack of basic knowledge of a new industry, having double the sales team, and may be incompatible businesses (Diversification in Business, 2011). All Amazon...

Words: 1642 - Pages: 7

Premium Essay

Amazon.Com’s E-Business Model

...America and International. Websites are also being individually focused for UK, Germany, France, Japan, Canada, China, and Italy. Other than those countries, Amazon also provides them internationally shipping for some products. Amazon succeeds in its online business, and gains more net incomes than some competitor on ground such as Barnes and Noble, and Borders. Amazon’s e-business strategy is a combination of products. The company started with online books then other products to gain customers in a wide range. However, offering a large product variety, Amazon has still maintained its strong brand. 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon plays strategy planning on the growth and diversification which objects to provide a “One Stop Shopping” for its customers. Amazon serves customers through the website focusing on selection, price, and convenience. There are million of unique products across 12 categories to be sold by Amazon and third parties. Amazon also manufactures and sells the Kindle E-book, which so far is the biggest electronic library. Customers can instantly download e-books, music or video from anywhere and anytime. It even costs less than traditional product such as a book almost half price. Additionally, Amazon is using two strong valued strategies, which...

Words: 1791 - Pages: 8

Free Essay

Oracle Apps

...|+91-7207460775 | |Current Designation |System Engineer | |Current Location |Hyderabad | |Current Employer |Tata Consultancy Services | Executive Summary: My ambition is to work for the leading consulting firms within the IT industry as I believe I am skilled and have much to offer potential employers and their clients. Currently, I am a System Engineer with Tata Consultancy Services Limited. Primary Skills: 2years & 9 Months of experience as Technical Consultant in Oracle E-Business Suite Applications. Resume Details: • 2 years and 9 month of analysis, design, development and support experience in Oracle apps. • Has exposure in working with Onsite – Offshore models. • Experience in all phases of the system development /implementation life cycle. • Experience in Oracle Apps...

Words: 1310 - Pages: 6

Free Essay

Child Labour

...Professional Summary: • Over 6 years of professional experience as Oracle EBS R12/11i Technical and Functional Consultant with expertise in Oracle Financials modules (GL, AP, AR, FA and PA), Manufacturing Modules (OM, INV, Shipping, BOM, WIP, PO). • Good expertise in RICE (Reports, Interfaces, Conversions, Extensions) components. • Good knowledge in Order to Cash (O2C) and Procure to Pay (P2P) business flows. • Excellent knowledge of AOL (Application Object Library)/FND and System Administration Modules. • Experience in creating and customizing existing reports using BI and Reporting Tools like Oracle Discoverer, Reports 10g/6i/4i and XML/BI Publisher tools. • Good technical development skills in developing Reports, Interfaces, Conversions and Extensions (RICE components) in the domain of Oracle Applications E-Business Suite. • Expertise in Design and Development of interfaces and conversion programs to integrate Oracle Applications modules to import data from various sources into Oracle Applications using PL/SQL, SQL*Loader etc. • Strong experience in Data Conversions and Design/Development of Interfaces using Oracle open interfaces and Oracle Public API’s. • Very Good understanding of Trading Community Architecture (TCA). • Familiar with Oracle Applications Framework (OA) technology, especially with personalization of existing OA Framework pages. • Experience in Application System Administration activities like managing concurrent managers, defining responsibilities...

Words: 2129 - Pages: 9

Free Essay

Oracle Payables

...be “discovered” Quicker data entry for shared services organizations   The user interface to the Oracle Diagnostics scripts was rewritten in OA Framework in R12.0.6   12.0 focused on Financials 12.1 focused on everything else including HR Utilizes role-based access control requiring role grants from the user management responsibility Setup reports in diagnostics can help you find missing setups 3 FINANCIALS - GL 4 Financials - GL  Legal Entities have significant functionality in R12  Should reflect legal corporate structure  Utilized by Accounting Functions, E-Business Tax, Intercompany, and Bank Account  Balancing segment is associated with legal entity – not ledger  Bank account is owned by legal entity  Align your Ledger structure with your business plan  Operating units are associated with ledgers in R12 – not LE  Position your business to accommodate growth  Design ledgers to satisfy non-GAAP accounting requirements  Secondary Ledgers can be utilized for statutory, management, and/or consolidation reporting  Mapping from Primary to Secondary Ledger(s) is defined in General Ledger and is assigned in the Accounting Setup Manager 5 Financials - GL  Consider...

Words: 3253 - Pages: 14

Premium Essay

My Love from the Star

...Founded in 1921, El-Alamein is one of the leading companies in the Middle East in the printing and Packaging industry. With head-quarters (HQ) located in Alexandria, El-Alamein occupies an area of 40,000 square meters and employs more than 700 employees. El-Alamein has managed to obtain international quality certificates including: ISO 9001, ISO 14001, ISO OHSAS 18001, and BRC/IOP The company has two main Strategic Business Units (SBUs): offset fac- tory as well as a flexible factory."Since 1921, El-Alamein Co. led the revolution of the Printing and Packaging industry in Egypt. El-alamein is the approved supplier to the biggest inter-national companies in the fast food industry. The company produces paper cups for cold and hot drinks as well as ice-cream packages with their different shapes and sizes. The company also produces eight-cornered carton boxes to pack sandwiches and burgers, in addition to different shapes and sizes of fried potatoes boxes. The company produces wrap-ping paper for sandwiches and fast food, and pro-duces printed multi-layered paper bags by using automatic heat sealing for the bottom and side-seams." The company faces many challenges: there isn't a reliable infrastructure, network, servers, storage or PCs; there isn't an IT/IS department in the organization chart; competitors have taken serious steps in becoming digitally enabled, and information loss has taken many shapes for example lost orders, inaccurate inventory, and lack of integration between...

Words: 775 - Pages: 4

Premium Essay

Brief Introduction of Oracle E-Business Suite

...Oracle E-Business Suite (EBS), also commonly known as Oracle Applications, is a suite of business applications made up of a large number of distinct software modules. Some of the modules are: Oracle Financials, Oracle CRM, Oracle Supply Chain Application, Oracle Logistics, Oracle Order Management and Human Resources (HRMS). Oracle EBS includes the company’s enterprise resource planning (ERP) product as well as supply chain management (SCM) and customer relationship management (CRM) applications. Each application is licensed separately so companies can select the combination that is suitable for their business processes. Oracle E-Business Suite offers flexible business solutions for different sizes of companies, which is a significant strength. 1, Large-sized Companies Large-size companies in the favor of Oracle EBS because of the powerful functions of this software. For example, Oracle Logistics module allows users to plan, manage, and control the flow and storage of products and services within a business. It provides information to plan future demand and safety stock within the warehouse. The application can create detailed, constraint-based production schedules and material plans. On the other hand, Oracle Supply Chain Application could cooperate Oracle Logistics by powering a business’s information-driven supply chains. Companies can predict market requirements, innovate in response to volatile market conditions, and align operations across global networks. For some large...

Words: 545 - Pages: 3

Free Essay

Erp Analysis for Atlas Battery

...58205 Lt Col Saad | Course Project Report Enterprise Resource Planning (Spring 2015) TABLE OF CONTENTS | Ser | Content | Page | 1. | Acknowledgement & Introduction | 2 | 2. | Planning, Implementation, Cost | 3 | 3. | Oracle e-businesssuite R/12 | 4 | 4. | Core HRMS | 5 | 5. | Financials | 6 | 6. | EAM, Inventory Management, MRP | 7 | 7. | Orde Management, Manufacturing | 8 | 8. | Purchasing | 9 | 9. | Conclusion | 16 | 10. | Questionnaire | 17 | 11. | Hiearchical Representation of Business Processes | 18 | 12. | Endnotes | 19 | ENTERPRISE RESOURCE PLANNING SYSTEM ATLAS BATTERY LIMITED Acknowledgement: This project would not have been possible if not for our esteemed faculty Mr. Ahsan Ul Haq, his motivation has made this project possible. The Reason behind this project: This project was given to us inorder to understand how different companies use ERP’s in there everyday work and what kind of advantages does it provide to the company, we choose Atlas Battery LTD because most of their operations are done through the ERP’s they used the tier3i before but now they have shifted to ORACLE Business suite. This project provided us with the oportunity to actually understand the ERP system and the business processes that have been made possible by the ERP system. Introduction of the company: 1. In 1962, starting with an initial capital of Rs.500,000.00, Mr Yusuf HShirazi, the Founder of Atlas Group, established an investment company, Shirazi...

Words: 3689 - Pages: 15

Free Essay

Change Management Best

...•GTAG 2: What is it? •Internal Auditor Expectations •Common Change Management Challenges •Wrap Up / Q&A Note: CPE will be offered for those that answer at least 4 (of the 5) polls presented during the webinar. 4 © 2012 ERPRA Introductions Jeffrey T. Hare, CPA CISA CIA: •Founder of ERP Risk Advisors / Oracle User Best Practices Board •Written various white papers on Internal Controls and Security Best Practices in an Oracle Applications environment •Frequent contributor to OAUG’s Insight magazine •Experience includes Big 4 audit, 6 years in CFO/Controller roles – both as auditor and auditee •In Oracle applications space since 1998 – as client and consultant •Founder of Internal Controls Repository •Author Oracle E-Business Suite Controls: Application Security Best Practices •Contributing author Best Practices in Financial Risk Management •Published in ISACA’s Control Journal and ACFE’s Fraud Magazine 5 © 2012 ERPRA Poll 1: Will you be needing a CPE Certificate? • Yes • No • Not Sure 6 © 2012 ERPRA GTAG 2 – What is it? •Global Technology Audit Guide: Change and Patch Management Controls: Critical for Organizational Success 7 © 2012 ERPRA Poll 2: How would you rate your Change Management maturity on a scale of 1 to 5 with 1 being not mature and 5...

Words: 1822 - Pages: 8