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Amb200 Consumer Behaviour Assignment 1


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AMB200 Consumer Behaviour

Tutorial Workbook

Weeks 2 to 7

Semester 2, 2015

Tutorial 1 – Philosophical assumptions

Activity 1 - What are your philosophical assumptions about consumer behaviour?

Learning Objectives

Upon successful completion of this tutorial, students should be able to: * compare and contrast the philosophical assumptions about consumer behaviour * use examples and theories to explain their own consumer behaviour

Part A - Knowledge

1. Fill in the table below by circling the view that best reflects your opinion

Consumers mainly act on their own initiative
Consumers mainly respond to stimuli from the outside world
Consumers are unique and cannot be compared with other consumers
Consumers are basically similar
Consumers are basically in control of their behaviour and understand their motives
The behaviour of people is basically out of their control and determined by external forces
Consumer behaviour and attitudes change significantly through their lifetime
Consumer behaviours and attitudes are relatively stable and unchanging over time
Consumers inherit characteristics that influence how they behave
Forces in the environmental are the key influence on a consumer’s behaviour

2. Do you have more A answers or B answers?

A= Consumers are in control and make active decisions. Consumers are not easily manipulated by marketers.

B = Consumers are not really in control and do not really know what they want. Consumers can be easily

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