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Amelia Rogers

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Submitted By Pavas
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Goals for Amelia Rogers: * To raise the level of Account Management for TC. * To manage client relationship. * To understand the client’s objectives and concerns. * To make sure all their demands were met. * To educate the clients as and when needed. * To ensure that the various departments interfaced effectively to meet her client’s communication needs. * To recognize the gaps, prioritize them. * To find ways in which communications can close them. * To understand the capabilities of each of the disciplines. * To be conscious of what information is conveyed to various individuals.

Risks for Amelia Rogers: * Being the only account person, she was assigned with many pieces of business. * She was at the risk of being blamed for any kind of miscommunication in regards of any client that she was handling. * She was having a slightly hard time with internal teams and other department heads. * The other departments lacked thoroughness, and the immediate proclivity to go to tactics without any thought given to objectives and strategy was frustrating her and refraining her from achieving the goal of understanding all disciplines and making the best use of them. * To ensure that just the right amount of information is conveyed to other individuals of the organization. * There was a risk of perception reality gap i.e. when the potential users of the client’s product perceived it to be something different from what it really was. * There was a risk that the client itself failed to understand her role. * In many cases, there was a risk that the client might end up being under educated as TC was their first outside agency.

What should Amelia Rogers do? * First of all, her dedication towards her work is commendable, so she should continue to focus on her pieces of work in the same way. * However,

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