Premium Essay

American Mass Media

In: Social Issues

Submitted By blaine
Words 693
Pages 3
American mass media is telecasted into homes throughout the world. However, it is justifiably argued that the spread of western values and western pop culture is media imperialism. As a result, the national cultures are influenced by western values and soon the national culture and values are no longer traditional, but have clearly evolved into a society heavily influenced by western civilization. However, others oppose this perspective of American mass media in foreign countries. In countries like India, parents worried about the influence of an American based pop culture, more specifically music television, on their children. An India born professor conducted research on this topic, analyzed the data, and wrote Becoming a Global Audience: Longing and Belonging in Indian Music Television, an analysis of the impact of music television on the people of India. Three years of research by a University of San Francisco academic, Vamsee Juluri, was conducted to assess the influence of an American based pop culture music television, mainly MTV and Channel V, on the traditional culture of the people of India. Juluri interviewed nine groups of Indian teenagers to adults in their early thirty’s who watched music television. In the early 1990’s, MTV and Channel V realized that when they entered Indian living rooms, the rebellious, anti-parent youth which succeeded in the West will not work in India. However, there are differences between the American household and Indian household that contribute to the initial failure of MTV and Channel V in the foreign country of India. According to the Juluri’s article, two thirds of American teenagers own their own TV sets, while in India there is usually one TV set per household. This means that it would be difficult for Indian teenagers to isolate themselves from the rest of the family, unlike American teenagers. The music channels...

Similar Documents

Premium Essay

Effects of Mass Media on American Culture

...Effects of Mass Media on American Culture Have you ever imagined your life before you discovered things like Facebook and your cellular device? Many of us couldn’t fathom such a thing as much as most of us would hate to admit it we have created a dependency on the different forms of social media today. The past century gave birth to what is known as the electronic phase which then led to the informational phase and of course it began with the television. After the creation of the television a way was paved which led to computers, smart devices, and satellites and then there was the digital era or what we call the internet today. The internet has given a form of unforeseen power to an everyday person without the need to of a huge company to portray their views and opinions. Blogging has become more common and television stations or professional publishers no longer have complete control of the information that is given to the general society. Social networking makes keeping in touch with friends and family more convenient by allowing one to communicate with a few clicks and at the touch of a keyboard. These particular developments have influenced American culture tremendously. People became more independent after the print era was introduced and the dependency of teachers and old storytellers lessened allowing one to research and form an opinion based on the outpour of available information. Then there was the telegraph, which made communicating instant. Instead of......

Words: 668 - Pages: 3

Premium Essay

Effects Of Mass Media On African Americans

...Unfortunately, the media does not usually portray African Americans that are educated, helping the community, or succesful rather it usually talks Drug dealers and gang members. Of course, after portraying such an image in media, people are going to fear African Americans. The underlying fact is that most African Americans living in the United States are not drug dealers or gang members, but law abiding citizens. The media only focuses on the negative aspects of black communities. The media portrays a whole race poorly due to crimes committed by a few people in that race, “Currently, we are daily bombarded with mass media images of black rage, usually personified by angry young black males wreaking havoc upon the “innocent,” that teach everyone...

Words: 336 - Pages: 2

Free Essay

Effects of Mass Media on American Culture

...advantages and disadvantages of social media. One of the advantages are the connections that can be made using social media. Connecting with people all over the world is a luxury that social media allows. Reconnecting with old friends or lost loved ones is also an advantage. Social media is also a great way to search for employment and to connect with potential employers that may not have been available otherwise. Social media also gives one many outlets and ways to launch and advertise a new business. Using one social media site with connections to others allows word of a new business to travel much faster than it would if social media did not exist. There are also disadvantages to social media. The biggest disadvantage is isolation. People can get so engrossed in the world of social media that it becomes an integral part of their lives. Their world revolves around when the next time they will be able to check Facebook, for instance, will be. They make connections with people through social media and forget how to connect with people in the real world. Often times, someone will have a social media life that is much different than their real life. The lies and fabricated stories often cross over into their real life and they forget who they are. It becomes difficult to remember which experiences are part of their actual life and which ones are made up for the social media life. In doing this, the connections they make using social media aren’t real. Knowing......

Words: 518 - Pages: 3

Premium Essay

Mass Media: Development and Literacy

...University of Phoenix Material Mass Media: Development and Literacy Mass Media Developments in American Culture Place the following examples of mass media in the order of their appearance in American culture, from 1–4, in in the table below. Next, write a 250- to 350-word summary describing how each example of media affected American culture. Examples of Mass Media: • Television • The Internet • Print Newspaper • Movies |Examples of Mass Media |How did they affect American culture? | |1. Internet |Mass media affect American culture by allowing you to get a different point of view or | | |perspective from the people around you or across the world. When pertaining to the internet | | |you are able to connect with loved ones or family members across the country or even the | | |world through social media sites. Since the internet is so assessable to basically everyone | | |with the use of their smart phones it makes it very easy to look up anything at your | | |fingertips. You can use this for anything when wanting to find something. You are able to | | ......

Words: 724 - Pages: 3

Free Essay

Effects of Mass Media

...University of Phoenix Material Monica Davis Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The earliest forms of media can be tracked back to live stage dramas, books, and newspapers. The term “mass media” made its first impact in the 1920’s when radio, video, and television changed the market. These choices became very popular with a generation that no longer wanted to read in order to receive information and entertainment. Since then mass media has continued to improve the way in which the world receives and distributes entertainment and information. With the invention of new technology in the 20th century the cost of production dropped and increased the amount of films, books, and newspapers that could be produced for larger audiences. While the cost of production dropped that also meant that the profits increased. The world wide web created a forum for spreading new and entertainment even faster. With the concern for saving trees and reducing the amount of carbon in the air digital newspapers and magazines also became a big success for mass media and global news. Today events that take place half way around the world are in local newspapers or on broadcasting stations within minutes of their occurrence. The 20th century gift to mass media is speed and advertisement. Businesses can introduce themselves and...

Words: 585 - Pages: 3

Free Essay

Mass Communication

...Mass media messages and effects Heather Gilliland BSCOM/268 06-06-16 Mabelle Reynoso Mass media messages and effects Introduction The mass media is in the business of steering your thoughts about subjects and controlling how the public thinks. The press, the television, and the radio play an important role in society. The mass media informs, educates, and entertains the public. They also influence how society looks at the world and can often alter that view. Mass media shapes public opinion on many different matters. When you want to see the most current events, read about the news or listen to get the latest gossip on celebrities, or learn the latest fashion trends, members of society usually turn on the television, the radio, or access the internet through your computer or smartphone. Mass media has developed a technology to reach the vast majority of the population. The mass media is constantly changing and growing as new technological advances are being made. The public is exposed to vast amounts of content in the stories they read and the news they listen to, and even though we depend on mass media for almost everything we listen to, all the stories may not be very ethical. There are many undependable sources of mass media out there, but there are also true, dependable and reliable sources that we are exposed to as well. As the public depends on the media to such a great degree, it is important to know which sources to trust, and which to disregard as......

Words: 1917 - Pages: 8

Premium Essay

Jhkh

...Mass Media Mass media are means of communication that are used to reach the general public for the purpose of creating audiences for information, artistic expression, and other kinds of messages. Although the word mass suggests large numbers of people, the term is subjective, with standards of measurement relative to the normal capabilities of a given medium. For example, 1 million books sold nationally is more impressive than a national television audience of 1 million viewers. The word media is also commonly used as an aggregate noun to refer to the entire industry, often because of a perceived homogeneity or sameness of point of view. Because the ability to reach large segments of the public is of great value in commerce, politics, and a society's culture, the mass media are usually controlled by corporations (as in the United States) or by national governments (as in China). The mass-media industry employs professionals to conceive, produce, promote, and deliver communication products that are specifically designed to meet the goal of attracting large audiences. These products may be sold as objects (such as books or digital videodiscs [DVDs]), exhibited for the price of a ticket or subscription (such as movies shown in cinemas or on premium or pay-for-view cable TV channels), or offered at no cash cost to consumers so as to create an audience for paid advertising (such as commercial television or radio broadcasts). Some of the mass media use combinations of these......

Words: 2301 - Pages: 10

Premium Essay

The Ma

...Papers Search Home Page »Other Topics What Were the Major Developments in the Evolution of Mass Media During the 20th Century? How Did Each Development Influence American Culture? In: Other Topics What Were the Major Developments in the Evolution of Mass Media During the 20th Century? How Did Each Development Influence American Culture? University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | In the early 1900’s newspaper and magazine were the main sources of mass media. In the 1940's, the radio supplied a new source to reach the masses. People often tuned in to get accounts of the war. Newspapers were still in demand and still used often. In the 1950s, television became a main source of resources for the mass media. The television was a combination of the radio and the newspaper and people embellished it. In 1962, the launch of a satellite gave access to worldwide news. From then to present day, we have exploded with forms of communication. The development of mobile phones to computers to the internet, the process just keeps growing. The process continues to get better and faster every year. The new forms of classroom learning are nothing like it used to be. The growth and knowledge of the mass media will continue to grow and develop. The ever-ending cycle of getting better and better......

Words: 324 - Pages: 2

Premium Essay

Multi Media Influences

...Multi Media Influences on American Culture Michele Frizzell HUM/186 October 3, 2013 Merrylee Felder Multi Media Influences on American Culture The turn of the century introduced America to a whole new way of how we receive mass media. Smart phones, IPhones and IPads are just a few ways the American people can have media at their fingertips. “We have an app for that” used to be just a play on words, but in today’s society there really is an app for everything. Whether it be Hollywood drama, world news or what’s going on in the neighborhood, Americans have the ability to stay in the know every minute of the day. Mass production of print media was made possible by Jonannes Gutenburg in the 15th century with the invention of the movable type press, until then books were hand written and no two were ever the same. While a hand operated press produced 480 pages per hour, in the 1800’s a German printer, Friedrich Koenig, hooked a steam engine to a printing press and industerlized printed media. By the 1930’s printing presses could produce 3,000 pages an hour. The American people could now get the local news and gossip via newspaper. In 1837 Samuel Morris patent the electric telegraph, thus paving the road for broadcast mass media and putting an end to physical transportation of messages. The telegraph made communication possible through telegraph lines and in 1858 the first transatlantic lines were laid, making communication between the United States and Europe almost......

Words: 905 - Pages: 4

Premium Essay

If Mass Society Didn't Exist, Would There Still Be Mass Media?

...today’s time and age, mass society and mass media is a massive cultural wave that more or less plays a large role in society. Like it or not, mass society and mass media is largely intertwined with one another. In this essay, it will be discussed whether mass media is influenced by the presence of mass society. Mass society is a social system that is determined by mindless standardisation, the weakening of religion, a sense of alienation and moral emptiness, strained family and community ties, political indifference and the replacement of refined and high culture such as art and literacy with low culture which gives way to bland and unsophisticated tastes. The society concerned in this context is born from the modern, industrialised era where factory-produced, mass consumer goods precede home-grown goods which are produced on a smaller scale. The Industrial Revolution that took place in the 19th century contributed to the ‘soulless’ uniformity of the society and paved a way for the decline of traditional and aristocratic ways of past societies. Mass society is largely related to mass culture in which consumerism tendencies play a dominant role. It can also be defined as the young society which has been transformed from having individualistic, communal and pluralist characteristics to one which are of the total opposite of these values. Mass society is often seen as a threat to the American social, cultural and political life because it has changed American mass culture from......

Words: 1572 - Pages: 7

Free Essay

Effects of Mass Media

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | The major development in the evolution of mass media during the 20th century was the newspaper, radio, television and cable television. The newspaper was considered more of an archive in history. People were able to save articles of things that happen in history or go back and read the article whenever they wanted to. The radio was considered a form of mass media being able to reach a large group of people and having the ability to broadcast and have numerous people listening to it at the same time. Unlike in television the reader had to use their imagination while listening to a radio broadcast or reading a newspaper. When television hit the scene not many people owned a television. With the rollout of television until cable television can out people watch a regular scheduled broadcast, there were no options of different channels and shows. The first war that was broadcasted on the air was the Vietnam War. When cable television was introduced people were able to watch certain channels, even channels that was based on a specific topic like sports, history channels and channels just for news. With the internet people have more of an option they can do everything from reading articles, watching television, listening to the......

Words: 553 - Pages: 3

Premium Essay

Effects of Mass Media Worksheet

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Major developments in the evolution of mass media during the 20th century are radio, | |evolution of mass media during the 20th |cinema, television, and the internet. The development of mass media has influenced | |century? |American culture in many ways. It is media intended for a large mass of people. The | | |possibilities in which this media can reach people appear to be endless. People want to | | |know what is going on as soon as it does. This could even get to the point of where | | |people and media will constantly predict what is going to happen. The history of mass | | |media is long and complex. It stretches back beyond recorded history to people who | | |figured out that they could reach a larger audience through painting a picture on a cave | | |wall rather than just telling the story to whatever group happened to be present. | |How did each......

Words: 371 - Pages: 2

Free Essay

Technology and Management Functions

...When describing how technology and management function within my personal work environment. I had to review the past and present management alongside the mass media and how it would pertain to this paper; Giant RV has neglected to update their technology to increase their ability to overcome past setbacks. Technology, mass media, and outstanding management have never been a large importance in the recreational vehicle industry. This industry has been behind in technology for many years, it has become increasingly harder to improve standards to public when management will not spend the extra cost to explore new avenues. It would be to the companies benefit to explore the Internet, radio, newspapers, television, and to other industries to increase knowledge on how other companies venture out to expand their profit through mass media. If management within the recreational vehicle industry would implement new standards to improve how the recreational vehicle industry does business this might increase revenue throughout the United States and within Giant RV. By doing this it could change many of the standards already in place throughout the United States and how other recreational vehicle dealerships do business. Mass Media With many ways to explore how management can overcome this setback they could look at how the mass media has implemented suggestions within the population so that many will follow the media’s recommendation on trends and political thoughts. These......

Words: 1019 - Pages: 5

Premium Essay

Mass Media Control

...Mass Media Control Tambela Vaughn Everest University Brandon Online Abstract The research included within this paper is several online articles, periodicals, and related books to mass-media control and its psychological adaptation in an individual’s mind. I also performed a media and mind control case study. I used my family for the subjects; my older sister who is a Licensed Practical Nurse (L.P.N.) and my mother who is a widow, an evangelist, and retired home nurse, for the control group, and my nephews who are fraternal twins, age thirteen for the experimental group. My observations were to observe both groups for a week during different intervals of media exposure. My nephews, the experimental group, were observed during and after watching television, using the computer, and listening to music. They were then observed when these forms of media were limited. My mother and sister, the control group, were observed during the limited periods of their television usage and listening to non-secular music. I believe there is direct correlation between adults and children who watch and listen to obsessive amounts of television, movies, news, and popular music and aggressive behavior, stress, dispositions, and sleep and eating habits. The case study observations supported this theory. Keywords: mass media, mass-media control, aggressive behavior, perceptions, adverse misconceptions, psychological adaptation, media nationalism, suggestive media, groupthink......

Words: 2933 - Pages: 12

Free Essay

Guaped Up

...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |In the 21st century, rabid fans could turn their attention to a whole swath of pop stars | |evolution of mass media during the 20th |in | |century? |the making when the reality TV program American Idolhit the airwaves in 2002. The show was| | | | | |the only television program ever to have snagged the top spot in the Nielsen ratings for | | |six | | |seasons in a row, often averaging more than 30 million nightly viewers. Rival television | | |network | | |executives were alarmed, deeming the pop giant “the ultimate schoolyard bully,” “the Death| | ...

Words: 3020 - Pages: 13