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American Needle vs. the Nfl

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AMERICAN NEEDLE, INC. v. NATIONAL FOOTBALL LEAGUE et al.

AMERICAN NEEDLE, INC. v. NATIONAL FOOTBALL LEAGUE et al.
Background
In January 2010, the Supreme Court weighed in on a case involving American Needle, Inc. versus the National Football League, et al. American Needle contended that the NFL was creating a monopoly, and restricting competition of head wear for the 32 teams that belonged in the NFL. Their argument was based in the fact that the NFL had awarded the manufacturing of all head wear to Reebok, and did not renew the American Needle, Inc. contract that was previously in effect.
Because of this single award to Reebok for all NFL teams, American Needle, Inc could no longer produce head gear for any of the teams. American Needle, Inc felt that all the teams were individual entities and the NFL operating on their behalf was in direct violation of Section 1 of the Sherman Act which disallows unreasonable restraint on competition.
The NFL argued that they were a single entity representing all the teams in the NFL and were not a monopoly because they did not restrict any one teams opportunities in business, simply negotiated on their behalf.
Court Decision
The Supreme Court sided with American Needle, Inc. and decided that all 32 teams in the NFL were significant and individual business entities. It indicated that the NFL teams compete in the sport of football, as well as in the marketplace and were therefore each individually potential clients for vendors. This decisions was a huge step for American Needle, Inc. because it overturned the Seventh Circuit decision stating that the NFL was, in fact, a single entity.
Dissenting Views
In the case of American Needle, Inc. versus the National Football League, the decision was unanimous and there were no dissenting views.
Personal Opinion
It is my personal opinion that the Court made the correct decision in this case from what I have been able to read and understand of the Sherman Act and restricted trade. Although I can understand the pursuit of the NFL in localizing organization and assisting the individual teams, I recognize that the NFL does not own those teams. I can also see how it could hinder the opportunities for companies if the NFL makes a decision for all apparel to be manufactured by a single entity and all 32 teams adhered to that decision.
I would say that I am not sure the significance of this decision, because it would seem to me that each individual team could still sign a contract with Reebok and thereby circumventing the decision restricting the NFL from negotiating that contract. I think a greater understanding of the Sherman Act would allow me to expound upon this further, but this is my current opinion.

References
American Needle, Inc. v. National Football League et al., U.S. No. 08-661. (2010). Retrieved from http://caselaw.lp.findlaw.com/cgi-bin/getcase.pl?court=US&navby=case&vol=000&invol=08-661
Bravin, J., & Futterman, M. (n.d.). Court Makes NFL Play Defense. Wall Street Journal Online. Retrieved April 14, 2014, from http://online.wsj.com/news/articles/SB10001424052748704113504575264341712061552?mod=WSJ_hps_LEFTTopStories&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052748704113504575264341712061552.html%3Fmod%3DWSJ_hps_LEFTTopStories
Grome, B. (n.d.). American Needle, Inc. v. National Football League et al.: Should the NFL Be Considered a Single Entity?. Albany Govt Law Review Fireplace Blog. Retrieved April 15, 2014, from http://aglr.wordpress.com/2010/07/05/american-needle-inc-v-national-football-league-et-al-should-the-nfl-be-considered-a-single-entity/

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