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Americans Are Obsessed: The Isolation Effect Of Advertising

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A calm wind blows through the quiet field. The farmer extends his worn hand and pulls out a ripe onion. A smile spreads across his face as he imagines the journey of this vegetable, from his field to a factory, and finally to a middle-age woman’s hips. Each year, one ton of food enters the bodies of Americans, according to a 2011 survey (“Americans Are Obsessed”). Taking advantage of the amount of food Americans consume, food companies are offering “natural” and “organic” alternatives, but these alternatives are not as healthy as they sound. Alexia, one of the newest “all-natural” companies, sprouted up and has been causing damage since early 2015. But little to the Americans’ knowledge, Alexia is abusing the power of advertising to sell products …show more content…
The isolation effect happens when a designer has a neutral color as the background with another color that stands out against it to draw the eyes into the subject of the picture (Gerrit). The isolation effect brings more attention to the contrasting color. During a study done by Porter, a computer specialist used different color buttons for a download to test which colors people would click. The button that was colored using the isolation effect saw a greater use than those who did not. The same concept can be applied to advertising. Instead of download buttons, the subject of the isolation effect is the product in the middle of the …show more content…
According to the Organic Trade Association, "[n]either the FDA nor the USDA has rules or regulations for products labeled 'natural'” (Waters). Anyone can claim to be natural. The lies that could be told by these companies are endless. Any food could potentially be filled with unhealthy ingredients. On the nutrition list, the ingredients are indeed natural, but they are not healthy. Thusly, Good Guide has given the onion rings a rating that is less than hash browns made by Ore-Ida (“Alexia Crispy Onion Rings”). Good Guide based its ratings on three categories: health (the nutrition score), environment (the company’s practices and policies), and society (the company’s social policies). The onion rings for Alexia placed well in environment, average in society, and terrible in health. Ratings of the hash browns are surprising because unlike Alexia, Ore-Ida has a reputation of being unhealthy and

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