...Advanced Internship Research Paper, 1 ADVANCED INTERNSHIP RESEARCH PAPER Prepared by Beth Ellis A course paper presented to Programs for Business Administration In partial fulfillment of the requirements for the Bachelor of Science Degree Advanced Internship Franklin Pierce College November, 2007 Advanced Internship Research Paper, 2 Table of Contents Organization.........................................................................................................................3 Description of Organization............................................................................................3 Description of Products...................................................................................................3 Organization Philosophy and Practices ..........................................................................5 Organizational Structure .................................................................................................6 Human Resource Management .......................................................................................7 Analysis of Target Markets.............................................................................................8 Analysis of Marketing Mix...........................................................................................10 Financial Statements and Analysis of Financial Data...................................................12 Summary of Firm’s Strengths and Weaknesses................
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...Riviera Radio, that is a one of the successful station in Monaco, is not smoothly from the beginning. It established by Princess Grace’s ideal and her friends from 1950’s. They want to offer a radio place for the Anglophone community. In the initial period, it provided to transmit music, and permanent residents, and advertisements to the Anglophone community in the initial Riviera. Nevertheless, it had met several problems. At first, a variety of people, jobs, and lifestyle: The signal from Italian across Monaco to French and there are over 120 nationalities in there, how can it cater for everyone's flavors? Another problem is advertisers: for RR(Riviera Radio), the most important part of money is for advertisers. It needed to find ways to disinter more clients and advertisers. Paul Kavanagh was given this mission in 2003. Besides, he thought the core value of RR is “Anglo”. In addition, he went to RR to be best friend of their clients. In order to fulfill his mission, he offers three orientations for RR. First, the female listeners were decreasing to 40% of total listeners in 2006, so he decided to add one woman, Elizabeth Lewis, with Peter and Rob who are hosts too in the noontime. Furthermore, he provided both female voices to the prime time slot in order to retrieve their female clients. Another orientation is that he tried to increase the listeners of Russian because he found that Russian consumption is a huge part of the industry's revenue Monaco. The last is about the...
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...Research Article FM RADIO REVOLUTION IN PAKISTAN A case study - By Dr. Ahsan Akhtar Naz* Abstract Introduction Pakistani society is shifting towards change. Media is playing a vital role in this social change. In this regard, FM channels are being considered as more effective medium. These channels are running under the control of Pakistani Government. Now, these are spreading far and wide from metropolitans to towns. Due to this mass acceptance, these channels are acting as leverage of media revolution. The government regulatory authority PEMRA is regulating these channels. PEMRA has issued many licenses to cross media groups, businessmen, advertising agencies, public universities, etc. This analysis is about the popularity of these channels and examines the quality of different programs. This covers maximally the quality of different programs. Covering maximum aspects of FM radio channels in Pakistan as well as focusing on the freedom of information and public right to know. Some details of PEMRA's efficiency in four years have also been discussed. The relevant bodies can improve the role of these FM channels. A task is also added for previous, about FM channels in Lahore . Introduction Social scientists are feeling that Pakistani society is converting into information society, gradually. The majority of Pakistani population is economically poor .The governments have not paid proper attention towards education. As a result, they can't gain education properly. Despite...
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...As Generations Evolve, So Does Our Media In today’s day in age we are constantly flooded with information and news that is being almost shoved at us from all different angles. From radio, newspapers, television, magazines and the Internet we are always engaged in some sort of media. As technology has progressed we have also been able to access news and information anywhere in the world. With our tablets, laptops, and smartphones media is at the tips of our fingers and always available for us, which is much different then how it used to be. From the censorship of the media to the constant use of new media, the differences from the media in America’s history and today’s are vast. Every generation has to adjust to the media type that is current for their time, however with the constant progression of technology we are affected by the content of the media as well and the delivery system. Conferring with someone from an older generation helps fully understand how the media has changed and the different perspectives about it. My mother, Ellen Ferretti, was born on July 15, 1956 and grew up in Fort Lee, New Jersey, right across river from New York City. Even though she was born in the 50’s she still has a reference of information about the media during her childhood and teen years. Growing up she recalled always having newspapers, magazines, and the radio as a source of media. Her parents read the newspaper as a source of information and current events, locally...
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...across the world. “IT'S difficult to imagine a time before radio. From families gathered around huge radio sets in 1930s lounge rooms, to the blast from a car radio tuned into rock stations 40 years later, the ''wireless'' has had a profound effect on our lives.” (Thom, 2007) Radio is enjoyed by millions of people everyday, it’s hard to tell which demographic works best. The best way for me to refer to Radio is in my own professional role in the industry. I currently work as the Program Director for Forever Broadcasting, the largest radio station in Pennsylvania. From my research and constant contact with Abatron it appears that more women tend to listen to the radio than men. This demographic is shown in all of our stations, and Abatron reports that the demographic of women listeners is high in most states. The typical target customer is another hard one to pin point radio. Radio is a form of medium that connects to various ages. For instant our radio stations here at Forever had a scattered range of listener’s. Our one FM station Waly 103.9 pulls in the older crowed, people who grew up in the 50’s and 60’s they are the baby boomers. Hot 92 & Hot 100 caters to the young crowed ranging from 18-44, and Froggy the country music stations hits the...
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...metros in this article. Why are we talking about FM radio? * FM Radio in India has the highest reach ranging ~ 90% & outnumbers the no. of TV sets in the country by 3:1. But only account for a very small pie of the 9000cr market of advertising spends. It is only about 3% according to an Arthur Anderson’s survey. While globally, spends on radio ranges from 4% to 12%, with United States & Canada at high end of 12%. So it makes us believe that there is some merit in the medium that we are not utilizing to the best of its potential. * Also, it is to be noted that this vast reach is not just because vast rural penetration, but is equally well established in major metro cities as well (which is our point of focus in this report). This can be seen from the fact that total reach is ~15 million in Delhi & ~11 million in Mumbai, which is not far behind the reach of TVs in these two top metros of the country. * Also, one needs to note that is growing at a fast pace from 6 million in 2008 in...
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...areas, however, the proximity of the households to each other allows these forms of media to be seen and heard by more people, eventually influencing them . In the Philippine context – which is considered to be a highly stratified society – radio, TV and newspapers, are further differentiated according to their target market. Cable TV for example, caters to the upper socio-economic brackets, so do broadsheets written in English. What is clearly evident across these forms of mass media is that the language used is a common distinguishing factor as to the target market (i.e. English for those of the AB to upper C socio-economic brackets, and Filipino for those of the lower socio-economic brackets). Zooming into radio: most, if not all, AM radio stations are broadcasted in Filipino, making it more...
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...COMM 106 BROADCAST * TV * medium of greatest impact * MOJO * Mobile Journalism * Mobile journalist * Vericorder + smartphone = you can now make a story for radio and TV RADIO * Origin of Broadcasting * Development of USA was adopted also in the Philippines. PERSONALITIES INVOLVED IN THE ORIGIN OF BROADCASTING Lee de Forest * Father of radio * Invented the vacuum tube on 1906, after 10 years it was perfected. * First to cover the Presidential Election David Sarnoff * a Russian immigrant * wireless operator * first to work together with the electronic companies in the U.S [Westinghouse, GE, AT&T] * Created the RCA (Radio Corporation of America) lead by David Sarnoff. * established the NBC (National Broadcasting Company) Frank Conrad * First to prove Sarnoff's convention that people will listen to radio. * Started to broadcast music in 1919, Pittsburgh. * Stimulated the sales of radio and leads the Three Companies to develop sets. * Westinghouse opened a radio station called KDKA on Nov. 2, 1920 KDKA * first fully licensed commercial broadcasting in the USA Early 1920's * KDKA was first introduced in the Philippines. * We had the first radio station in the Philippines called KZIB. But was closed due to financial reasons and they don’t have the technical ability. KZIB * Isaac Beck-first to invest * 20 watts Broadcast Call Letters * KZIB * KDKA ...
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...Microsoft Dynamics™ GP Human Resources Sample Reports Copyright Copyright © 2007 Microsoft Corporation. All rights reserved. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Notwithstanding the foregoing, the licensee of the software with which this document was provided may make a reasonable number of copies of this document solely for internal use. Trademarks Microsoft and Microsoft Dynamics are either registered trademarks or trademarks of Microsoft Corporation or its affiliates in the United States and/or other countries. FairCom and c-tree Plus are trademarks of FairCom Corporation and are registered in the United States and other countries. The names of actual companies and products mentioned herein may be trademarks or registered marks - in the United States and/or other countries - of their respective owners. The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred...
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...“Barbie, Spring Break” – A Reflective Report Throughout this semester the analytical exploration of discourse, genre and multimodality has enabled us to engage with various academic works, which ultimately enhanced the overall understanding of this course. With this knowledge, we were given the task of creating our own radio projects, exemplifying through a specific radio genre, a particular discourse. This project was very fulfilling, specifically after the conclusion of our group’s experimental radio piece, “Barbie: Spring Break.” Within this essay, I will aim to reflect and judge the process, as well as the overall finished production of this podcast. It becomes evident that through the analysis of how our piece engages with different discourses, ultimately constructs the way we understand our world in a socially driven frame (Leeuwen, 2005, p. 94). Through this the audience will hopefully gain a greater understanding of the importance of radio in our world. Further, the piece makes use of different genres, as well as appropriating our chosen platform to a specific audience. This script dealt with one main discourse, Barbie, and how she ultimately is a contradiction of what girls want, compared to what they should be. However, our podcast aims to satirize this meaning through humor, as well as experimenting with talk back radio to enhance the overall significance of this podcast. Discourse: “Barbie: Spring Break” dealt with the discourse of Barbie, the doll, epitomizing...
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...Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective...
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...AN EMPRICAL STUDY ON FM RADIO ADVERSITING Advertising of products and services is the route to rope in more customers and improve a company’s image. Radio is an effective, low-cost medium for advertising a company’s products. FM radio has today enabled advertisers to reach out to the audiences cost-effectively. In July 2005, the union cabinet approved the second phase of FM broadcasting in private sector, in which more emphasis was given to the growth of services than generating revenue for the government. The government has allowed foreign companies to venture into setting up of private FM stations within in the present ceiling of 20% foreign capital. Now the Government expects to take a final view in two to three months on the third phase of expansion of FM radio and about 806 radio licences are expected to be issued and the Government plans to take FM radio to about 283 towns. (News from business line New Delhi, March 28 by Mr. Rajiv Takru, Additional Secretary, Ministry of Information and Broadcasting) Currently, as for as advertising is concerned only one –and – a- half % of total advertising spending can be attributed to radio. In other countries around the world, the average ranges from 5-15%.In srilanka, for example, 21% of total advertising expenditure is spent on radio. This shows the vast potential of the radio as a medium of advertising it is said that radio covers almost 89% of country in terms of area and 97% in terms of population. However, this medium...
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...but it is also illegal. This will lead into manipulating documentation, and also I would be manipulating the patients who pay out of pocket, the patient’s insurance companies and ultimately I will be committing fraud. By “up-code” billing, i am not being ethical nor am I leading by the physician’s practice mission statements, or the rules and guidelines. What am really doing is falsifying documentation, in order for the physician’s practice to get the best reimbursement, make the practice’s revenue projections look better. With this action not only could I get into legal trouble, it is also putting the practice in a position to be closed down, and the physician can lose their license, and the ability to practice medicine again. After all he took a Hippocratic Oath that he should live by as well as run his practice according to the mission statement. Scenario 2: Administration of Patient Medications in the Hospital Setting As a new graduate nurse working nights on a busy medical unit medication error is a possibility. Reporting a medication incident as a novice nurse becomes very challenging. Although it is unethical, dangerous, and possibly grounds for a lawsuit, I think as a newly graduate nurse clinician I may choose not to report the incident, because first of the fear of being reprimanded and possibly terminated. Then also fear of being reported to the licensing boards and possible losing my license to practice nursing. Another reason would be it will damage my self-confidence...
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...casual user or as I like to call them “Management”. But Google Analytics also provides more in-depth data report. With the use of Google Analytics pages that are performing poorly can be identified and as well as pages that are the “Most hit”. Google Analytics can also tell where your visitors are coming from, and how long they are staying on the site. Google Analytics can also track and return results for mobile websites, mobile apps and web enabled mobile phones. This includes high-end phones such as iPhone or Android to non-JavaScript enabled devices. Google Analytics can also be used for ecommerce reporting. Google Analytics can track sales goals and transactions, if integrated with AdWords you can track data on keywords, search queries and much more. If integrated with AdSense, you can get reports on site content that is generating the most revenue. Google Analytics offers customized reporting. Some of the reporting features include advanced analysis tools. These tools can produce advance analysis with the use of pivot tables, multi dimensions and filtering. Custom reporting will allow you to create, save and edit custom reports that let you show the data that you need to show. What is good about the custom reporting is that once a report is created it will available to you as long you want. So you will not need to recreate it every time you need that report. Exporting data to Excel, CSV and PDF is also a feature of Google Analytics...
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...casual user or as I like to call them “Management”. But Google Analytics also provides more in-depth data report. With the use of Google Analytics pages that are performing poorly can be identified and as well as pages that are the “Most hit”. Google Analytics can also tell where your visitors are coming from, and how long they are staying on the site. Google Analytics can also track and return results for mobile websites, mobile apps and web enabled mobile phones. This includes high-end phones such as iPhone or Android to non-JavaScript enabled devices. Google Analytics can also be used for ecommerce reporting. Google Analytics can track sales goals and transactions, if integrated with AdWords you can track data on keywords, search queries and much more. If integrated with AdSense, you can get reports on site content that is generating the most revenue. Google Analytics offers customized reporting. Some of the reporting features include advanced analysis tools. These tools can produce advance analysis with the use of pivot tables, multi dimensions and filtering. Custom reporting will allow you to create, save and edit custom reports that let you show the data that you need to show. What is good about the custom reporting is that once a report is created it will available to you as long you want. So you will not need to recreate it every time you need that report. Exporting data to Excel, CSV and PDF is also a feature of Google Analytics as well as the API and developer...
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