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Amul Case

In: Business and Management

Submitted By shreeroo
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An Outstanding Story from India: Creating Competitive Advantage

Prepared by: (Group # 1) Arun Reddy Patel (G13068) Neha Bhartiya (G13085) Neha Dani (G13086) Preeti Venugopalan (G13091) Roopashree BE (G13097)

TABLE OF CONTENTS
INTRODUCTION ........................................................................................................................................ 3 THE GENESIS ............................................................................................................................................. 3 ABOUT GCMMF ......................................................................................................................................... 3 THE THREE TIER AMUL MODEL ........................................................................................................... 4 INDIAN DIARY INDUSTRY – AN OVERVIEW...................................................................................... 5 COMPANY OVERVIEW ............................................................................................................................ 6 Sales .............................................................................................................................................................. 6 Retailing ........................................................................................................................................................ 7 Export............................................................................................................................................................ 8 Distribution Network .................................................................................................................................... 8 STRATEGY AND APPROACH .................................................................................................................. 8 MAJOR

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