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Amul Maketing

In: Business and Management

Submitted By kunals
Words 786
Pages 4
PROJECT FOR THE SUBJECT,

MARKETING APPLICATION AND PRACTICES

PROJECT ON,

“Amul Milk”

FOR THE ACADEMIC YEAR 2014-15

[pic]

| | |
|LOGO | [pic] |
|PARENT COMPANY | Amul |
|SECTOR | FMCG |

|SWOT Analysis |
|Strength |1. Largest food brand in india |
| |2. High quality, low price |
| |3. World’s largest pouched milk brand |
| |4. Highly diverse product mix |
| |5. Robust distribution network |
|Weakness |1. risks of highly complex supply chain system |
| |2.strong dependency on weak infrastructure...

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