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Amul Maketing

In: Business and Management

Submitted By kunals
Words 786
Pages 4



“Amul Milk”



| | |
|LOGO | [pic] |

|SWOT Analysis |
|Strength |1. Largest food brand in india |
| |2. High quality, low price |
| |3. World’s largest pouched milk brand |
| |4. Highly diverse product mix |
| |5. Robust distribution network |
|Weakness |1. risks of highly complex supply chain system |
| |2.strong dependency on weak infrastructure...

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