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Amway Direct Selling

In: Business and Management

Submitted By PushpaSingh
Words 468
Pages 2
Amway India is the country’s leading direct selling FMCG-company which manufactures and sells world-class consumer products. All its products are covered by a 100 per cent Money Back
Guarantee. If not completely satisfied with the product, the consumer can return it for a 100% refund.There is no joining fee for the Amway business – any adult can enrol as an
Amway distributor, without any payment

Almost all Amway India products are manufactured in the country through seven third party contract manufacturers. To bring the identified contract manufacturers’ production facilities and skills to international standard, Amway has invested in transfer of state-of-the-art, world-class technology to the contract manufacturers free of cost.


At present, Amway India offers over 130 products in five categories. They are Personal care category, Home Care category, Nutrition & Wellness category, Cosmetics and Great Value
Products.With the exception of Cosmetics range (Artistry*) and some products in Nutrition and Wellness category, all Amway
India products and bottles are manufactured in India.
The products match Amway’s global quality standards. They carry a tamper-proof seal and a ‘100 per cent Money Back Guarantee
'. Amway products are environment friendly, and are not tested on animals. Amway encourages the return of its used product bottles for re-cycling and to prevent their misuse.

Direct selling

Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest direct sales companies, with over 2.5 million independent distributors in more than 70 countries world-wide. There are 35,000 independent distributorships in the UK, Republic of Ireland and Channel Islands offering a range of products from a vast product portfolio.

The critical relationship between Amway and the seller or distributor is at the heart of Amway's successful approach to direct selling.In direct selling, the sale is the culmination of many marketing activities which involve matching customer requirements to the goods or services offered. The main benefit of this form of selling is that it allows distributors to focus on individual customers and their needs.

The starting point for any kind of direct selling activity is the preparation. Anybody involved in direct selling should be fully trained and familiar with all aspects of the product and customer needs. It is important to remember that consumers have many choices in the market-place and are better informed than ever of these choices. Preparation is therefore increasingly important for Amway's distributors.

Although it has been said that sales people are born and not made, the development of skills and knowledge is essential for good sales performance. Product knowledge, in particular, is vital - so that the seller can present a product's benefits and functions comprehensively and answer any questions the consumer may have.

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