Amway

In: Business and Management

Submitted By tejasvikamboj
Words 503
Pages 3
Amway is come from original name of America Way which are built by Rich Devos and Jay Van Andel in 1959. The company is base on Ada Michigan, United States. Today it Amway got it own manufacturing facility that is 3.5 million square feet plant which manufacture it own product and distributed it using Multilevel marketing or MLM by the network of more that 3 million distributor in more that 80 territories or countries around the world. Today Amway got a manufacturing plant in Thailand,Korea,China,India and Vietnam. The company recorded the most growing pace on 1990 to 1997 which the revenue increase from US1 billion to US7 billion which 2/3 sales is coming outside from America which mostly coming from Asia.
Amway which are one of the largest MLM company and the pioneer in MLM, selling it own product which can divided in 5 categories which namely as a Home Care,Personal Care,Nutrition & Wellness,Health & Fitness and Home Tech all categories is in Product Catalog. Beside selling own product it also sells other company product in the Shopping Catalog. Some of the Amway that very popular in the market is Nutrilite supplement and Artistry cosmetic.
n 1997, Amway using a new concept, which are online concept to distributor it product by the distributor. The new company is set up that is calling Quixtar because of this new concept and on 2000 the Alticor company is set up and own by Rich Devos and Jay Van Andel. Alticor is a holding company of Amway Corporation. Amway is the biggest company which is know as Amway Coporation in Alticor. Access Business Group that offer manufacturing and distribution service and it biggest client is Amway but it also receive contract for outside company. Amway Grand Plaza is own and managed by Amway while the Gurwitch Product which manufacture the upscale cosmetic product such as Laura Mancier and Re Vive and Interleukin Ginetics which are…...

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