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Amy's Bread-Case Study

In: Business and Management

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1. Who are the main players (name and position)? The main players in Amy’s Bread are Amy the owner and founder of Amy’s bread. Also Toy Kim Dupree who is Amy’s manager, he handles day to day operations, and helps Amy with decisions. 2.) In what business or businesses and industry or industries is the company operating? Amy’s Bread specializes in making specialty breads and pastries. All of their baked goods are home-made, and she works with about 50-whole sale customer, as well as retail. 3.) What are the issues and problems facing the company? (Sort them by importance and urgency.) Some of the issues or problems that Amy’s Bread is facing are 1.) There isn’t enough space in current location, 2.) Due to the fact there isn’t enough space it is hurting the quality of the product, 3.) The whole-sale customers that are on the waiting list may turn their business elsewhere 4.) Competition is very high in the bakery industry. 4.) What is the primary problem for the company/organization in this case? The primary problem for Amy’s Bread is that the location and size is no longer suitable for the needs of the company. There are 30 additional whole sale customers on a waiting list that Amy would like to start working with however; there isn’t enough space for any additional production without hurting the quality of their goods. 5.) Why have the problem(s) you cite emerged? Identify the casual chain (the events or circumstances that caused the problem- some will in Internal Weaknesses, others External Threats). The problems for Amy have emerged because she wants to expand and grow her business to suit the needs of multiple people. In order to better serve people’s needs she must up her production but doesn’t want to hurt the quality. She must expand to a new location,

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