...Identifying the specific reason why Millennials have the lowest voting turning out rate than any other generation in history has been a question political analyst have been trying to determine for years. Millennials between 18 and 29 years old are approximately 550 million, yet they fail to out number the older generations during elections (Matta and Martin 1). Now, for the upcoming 2016 Presidential Election, it will be the first time the Millennial eligibility voting population will equal that of Baby Boomers. Investigating the reason for the absence of Millennials at the voting polls during the last decade of elections is important because if organized they are capable of having a major influence in shaping the government. When investigating the causes for low political engagement Millennials tend to exhibit three main traits: apathy, frustration and ignorance (Robert). However, in order to determine how these factors have contributed to the increased negative attitude towards the government and the lack of motivation to vote, it is important to compare the Millennial generation to past generations such as Generation X and Baby Boomers. The decrease in young voter attendance has been a constant problem throughout history, predominately due to their lack of motivation. Following the ratification of the 26th amendment in 1971 (lowering the voting age from 21 to 18), the 1972 Presidential election had the highest youth turn out rate in history. Since then, fewer and fewer young...
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...table of content External Analysis: 2 Macro environment: 2 Meso environment: 5 Internal Analysis 7 SWOT Analysis Pepsi case: 9 Objectives 10 Marketing Strategy 10 Marketing Plan 12 Product 12 Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/...
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...External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91. Economic In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo. http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones and interactive TV...
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...price paid per bottle increase 6.3% * Pinot Noir - one of the higher priced red wines - sales have increased 3x since 2004 * Wine Drinkers * 57% of total wine drinkers are “core drinkers” - drink fairly often (weekly) * Makes up 25% of total adult population (21 and over) * 93% of wine consumed in the US is consumed by “core drinkers” * Average age of core drinker - 47.8 years old * Recent trends in the industry * Unlike previous generations, people are consuming wine at an earlier age (in their 20s and 30s vs. 40s and 50s) * Make up 29% of the total population * Consume 38% of wine in the US * Younger millenials (21-25 yrs): 28% drink wine regularly * Older Millenials (26-36 yrs): 19% drink wine regularly * Baby Boomers (49-67): 38% drink wine regularly Oregon * Less brand awareness compared to French/CA vineyards Areas possibly using analytics of some sort already * Websites * Social Media (Facebook, Twitter * Customer database - used for email and direct promotions Wine Club * Largest in OR * Increased by 609 members in 2013 Direct Sales (retail, in tasting room & remote sites, wine club, on-site events, kitchen & catering sales, other sales made directly to consumers) * Increased profit margins * 28% of total revenue was from direct sales in 2012 and 2013 Distributor Sales * Margins not as high ...
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...Burberry is a British luxury fashion brand, which is known for its outerwear (“Company History”, n.d.). In 2014, it reached over £400 million revenue with 193 stores opened all over the world (Burberry Group Plc, 2014). Large leather goods are one of the products that boosting the business which represents more than 30% of total revenue followed by women and men trench coat and its latest product line which is Burberry Beauty with revenue reached £151 million as of march 2014 (see Appendix 1). The biggest contributor of sales revenue is Asia Pacific region with the least mainline stores compare to Americas and Europe, Middle East, India, and Africa (EMEIA) region (Euromonitor, 2014). Realised the need to go digital and capture the Millenials segments, Burberry go into seamless approach by launching Burberry Bespoke which allows customers to create their own design of clothing. Burberry Kisses the latest digital medium collaborated with Google to deliver virtual kisses in order to promote the Beauty line as well (Davis, 2014). Mulberry Created by Roger Saul, it started off selling leather goods in early 1970 (“About Us”, n.d.). Two of the most well known designs are Alexa bag and Del Rey bag − named after two people with enormous fashion inffluence. With Emma Hill as creative director...
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...Strategy and Industry Analysis Threat of New Entrants: Cracker Barrel operates in an industry that is capital intensive, yet the barrier to entry in the restaurant industry is low. With low barrier of entry firms can enter at a high pace than other industries. Since 2007, over 1,099 full-service restaurants have entered the market. That is a 334% increase in little over five years. Even with the extensive legal barriers that the restaurant industry poses, these are not enough to detour new entrants. Cracker Barrel stays competitive in this environment by leveraging their superior distribution and leaning on their size to create a small edge through economies of scale. The later is not as lucrative within the restaurant industry, since the economic conditions have drove suppliers to diversify their buyer streams to hedge against a given firms collapse. This in turn, diminishes the ability of firms to create substantial economies of scale. Bargaining Power of Suppliers: The restaurant industry displays characteristics that support the notion of low bargaining power for suppliers. Cracker Barrel and other industry leaders purchase large amounts of commodities. With suppliers unable to differentiate themselves, their overall bargaining power is low. The only time suppliers have bargaining power in the restaurant industry is when a buy is dependent on a specific vendor for a high portion of their goods. Cracker Barrel falls into this category with its retail components...
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...positive and negative, on us as individuals and as a society. Technology pervades nearly every aspect of modern life, and while we tend to focus on the numerous positive effects of technological advances, there also exist equally profound negative impacts, both to individuals and to society as a whole. Types of negative impacts to investigate: 1. Education a. iLearning: The future of higher education? b. Millenials will benefit and suffer due to their hyperconnected lives 2. Health a. Distracted Driving and Implications for Injury Prevention in Adults b. Distraction: an assessment of smartphone usage in health care work settings c. Technology and Well-being – An Evocative Essay 3. Environmental a. Paradigms to Assess the Environmental Impact of Manufactured Nanomaterials b. TiO2 Nanoparticles are Phototoxic to Marine Phytoplankton c. Management of Electronic Waste by Employing Combined Technological Strategies 4. Security & Privacy a. Mobile Security: Finally a Serious Problem? b. Elementary Information Security 5. Economy a. A “Kill Chain” Analysis of the 2013 Target Data Breach b. The impact of eHealth of the Quality and Safety of Health Care: A Systematic Overview c. Scaling the Digital Divide: Home Computer Technology and Student Achievement d. The Financial and...
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... Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order to reverse the industry’s steady decline as well as the division’s sales, market share, and profitability decrease for the last three years. He has to move the division’s growth back to a 3-‐4% at the end of the fiscal year. ANALYSIS OF THE SITUATION Company: Brannigan is a company that has been operating for over 100 years. It has a Soup Division which has experienced a decrease in its profitability and needs to create a new strategy to stop the declining sales and market share it has been experiencing. It is important to highlight that the soup division is the cash cow (according to the Boston Consulting Group product matrix) of Brannigan...
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... Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order to reverse the industry’s steady decline as well as the division’s sales, market share, and profitability decrease for the last three years. He has to move the division’s growth back to a 3-‐4% at the end of the fiscal year. ANALYSIS OF THE SITUATION Company: Brannigan is a company that has been operating for over 100 years. It has a Soup Division which has experienced a decrease in its profitability and needs to create a new strategy to stop the declining sales and market share it has been experiencing. It is important to highlight that the soup division is the cash cow (according to the Boston Consulting Group product matrix) of Brannigan...
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...BRANNIGAN FOODS STRATEGIC MARKETING PLANNING IE Business School Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza 2. IE Business School PROBLEM STATEMENT Bert Clark, vice-‐president and general manager of Brannigan Food Soup’s Division, has to decide which of the four alternative plans his team members have proposed should be implemented in order to reverse the industry’s steady decline as well as the division’s sales, market share, and profitability decrease for the last three years. He has to move the division’s growth back to a 3-‐4% at the end of the fiscal year. ANALYSIS OF THE SITUATION Company: Brannigan is a company that has been operating for over 100 years. It has a Soup Division which has experienced a decrease in its profitability and needs to create a new strategy to stop the declining sales and market share it has been experiencing. It is important to highlight that the soup division is the cash cow (according to the Boston Consulting Group product matrix) of Brannigan Foods, reaching up to 40% of the company’s total sales. The most profitable product category this division has is the Ready to Eat Soups (RTE), which accounts for a ...
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...Rhetorical Analysis of “The New Greatest Generation” In his article (2013), Joel Stein argues that millennials are the new greatest generation. Stein supports his argument by providing a sarcastic tone and structure to his article. Stein hopes to inform his readers that data doesn’t determine how great person is much less a society, what determines our greatness is how we choose to act in situations, and how you view millennials is how you view change in our society. Stein did not get the audience to buy this message because of his sarcastic tone and the way he structured his article. Joel Stein tries to appeal to the readers in his article by providing “cold, hard data” to prove millennials are lazy and entitled. Stein chose to use a sarcastic...
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...Club IT may be doing an outstanding job as beginners in the the world of information systems but advancement of the business in particular areas could help it to improve. As with any new company an evaluation must be done to consider what should be introduced, what should be changed, and what should be eliminated completely. In this case, Club IT could stand to improve with resources, customers, and its supply chain. Enabling a Joint Application Design (JAD) method to enhance their systems development would implement the needs and desires of the Club IT clientele in addition to its staff. However, if Club IT expects to acquire an advantage over competing businesses by engaging in e-commerce, it is vital that they take the proper steps to instill into their business information system. The most distinct problem with Club IT is that is has less than superior internet connection. Presently, Club IT functions through a dial-up connection. Though dial-up connections are substantially less costly for the business as opposed to the more effective high speed connections, they are considerably slow (Turban, 2009). Although it may seem as if Club IT is cutting costs by paying for the cheaper dial-up connection, it is probable that the savings are not as considerable as thought. Dial-up connections are dependent upon the use of a particular phone line, it is unlikely that the business can make calls when the internet is being used. Having to install an additional phone line to mitigate...
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...MGMT 3800 Business Policy and Strategy Lowell Miller April 14, 2016 Kiara Gitlin MGMT 3800 Business Policy and Strategy Lowell Miller April 14, 2016 Kiara Gitlin Strategic Case Strategic Case I. Core Problem/Issue McDonald’s current challenges consist of many things including their menu, product quality, appealing to millennials, and labor concerns. The new president and CEO, Steve Easterbrook, came at a time when the corporate giant was on its knees in desperate need of way to get back up. One of bigger issues is product quality because it relates to getting the younger customer as well as how the company is perceived worldwide. McDonald’s is one the top 10 biggest brands according to Forbes and Easterbrook desperately wanted to improve public perceptions of the McDonald’s brand. McDonald’s wants to position themselves as a modern, progressive “healthy” burger company in a highly competitive market. Their size made them a convenient target, and more than a decade of negative press including the 2001 book “Fast Food Nation,” the 2004 documentary “Supersize Me,” and Jamie Kennedy’s 2012 “pink slime” exposé had taken its toll. In July 2014, the Big Mac earned the dubious distinction of being America’s worst hamburger, placing last out of 21 in a study by Consumer Reports. McDonald’s also ranked lowest among peers in the 2015 American Customer Satisfaction Index. Fast food restaurants overall dropped 3.8 percent, but McDonald’s fell by 6 percent from 2014...
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...Issue 6 Employee engagement August 2011 Issue 6 Employee engagement August 2011 APS Human Capital Matters: Employee engagement August 2011, Issue 6 Editor’s note to readers Welcome to the sixth edition of Human Capital Matters—the digest for time poor leaders and practitioners with an interest in human capital and organisational capability. This edition focuses on the concept of employee engagement and its application to the public service workforce. The contribution of employee engagement to organisational performance is central to many of the human capital reform initiatives advocated in Ahead of the Game: Blueprint for the Reform of Australian Government Administration. Importantly, there is an open question on whether the features of employee engagement in the public service differ from that of other organisations. The Australian Public Service Commission is working with other agencies on clarifying not only the key features of APS employee engagement but also what contribution engaged employees make to enhancing organisational capability. The concept of staff engagement has an enormous amount of currency in the business world today; for many the pursuit of ‘engaged’ staff is seen as an end in itself. But there are a broad range of definitions and interpretations of employee engagement in the literature: some are heavy with psychological theory while others link employee views and organisational strategy. However, there are common themes: for example, engagement...
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...employees of Club IT and watching how things are done, there are a couple suggestions that will be made to help them grow their business so that it will be the hippest Club in the area. There are a couple areas that the owners will need to improve on and the suggestions that will be made may be a little costly up front but in the end may be the life saver of this club. Some IT applications can be rented so to speak and some can be purchased and the owners will have to decide which they would prefer to do to benefit them the most. Lisa and Ruben have done fairly well so far, but to keep up with the clientele that they are catering to they need to be up to speed, so to speak. They currently cater mostly to a clientele of Net Genners and Millenials. These are the people that use technology for almost everything that they do. From communicating with friends to making major purchases these groups use their Phones, PDA’s, and tablets for everything. IT issues: 1. The current system place to connect to the internet is a “dial up” system. The owners will need to up grade this system to a DSL server. By doing this the clientele will have a better service and be more apt to share the location, photos that they take and even music that they like. The dial up system also ties up the phone line when in use so even if a custom r wanted to phone in an order for tickets they might have to wait for the phone line to be open and this could be very bad for business as people in general...
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