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An E-Business Analysis of Walmart

In: Business and Management

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Pages 10
An E-Business Analysis of Walmart
Patricia Brandon-Garst
E-Business
Professor Victor Olufeso
August 29, 2011

An E-Business Analysis of Walmart Walmart is the world’s largest company and quite possibly the most powerful retailer. Walmart began as strictly a brick and mortar store but has advanced into click and mortar over the last five decades. Walmart may soon become a major competition for huge online only retailers like Amazon. The recent acquisitions by Walmart are sure to be placing this retailer in place for an online invasion of epic proportions. Walmart was started by Sam Walton in rural Arkansas in 1962. Sam Walton had previously owned a franchise in the Ben Franklin stores since 1944 and also opened a small chain of stores called Walton’s 5 & 10. Sam Walton was extremely industrious and had a knack for increasing sales in businesses. His ability to find ways to slash prices to the lowest bottom line is the reason for the success of Walmart. (Sam Walton, 2009) Walmart stores have been geared toward the low-income customer segment. The concept of frugality is the central tenet of the company. Even the Walmart headquarters is a drab and plain building in a small town in central Arkansas. There are no luxuries at the headquarters and it is not based in a fancy big city. During the recent downturn of the world economy when other businesses were going under, Walmart had reported sales growth of 11%, amounting to $6.4 billion. Walmart has also made some very wise investments in other countries, and has expanded the Walmart concept in faraway places like Germany, South Korea, China and the United Kingdom. In 1986, Walmart had completed their own satellite network, a private satellite network, which allowed the corporate office to track inventory, sales, and send instant communication to their…...

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