Premium Essay

An Introduction to Mcdonaldization

In: Business and Management

Submitted By jonn80
Words 9634
Pages 39
01-Ritzer5-45349.qxd

8/7/2007

1:07 PM

Page 1

1
An Introduction to
McDonaldization

R

ay Kroc (1902–1984), the genius behind the franchising of McDonald’s restaurants, was a man with big ideas and grand ambitions. But even
Kroc could not have anticipated the astounding impact of his creation.
McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings, indeed the way of life, of a significant portion of the world.
And having rebounded from some well-publicized economic difficulties, that impact is likely to expand at an accelerating rate in the early 21st century.1*
However, this is not a book about McDonald’s, or even about the fastfood business,2 although both will be discussed frequently throughout these pages. I devote all this attention to McDonald’s (as well as to the industry of which it is a part and that it played such a key role in spawning) because it serves here as the major example of, and the paradigm for, a wide-ranging process I call McDonaldization3—that is, the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world.4 * Notes may be found at the back of the book, beginning on page 233.
1

01-Ritzer5-45349.qxd

8/7/2007

1:07 PM

Page 2

2——THE M C DONALDIZATION OF SOCIETY 5

McDonaldization has shown every sign of being an inexorable process, sweeping through seemingly impervious institutions (e.g., religion) and regions
(European nations such as France) of the world.5
The success of McDonald’s itself is apparent: In 2006, its revenues were
$21.6 billion, with operating income of $4.4 billion.6 McDonald’s,...

Similar Documents

Premium Essay

Global Franchize

...Global franchise has made it possible for business owners in the world to expand their businesses to different countries with hopes of not only creating jobs but bringing in revenue as well. Global franchise has been one of the main tools of businesses who are looking to expand, and by using some ideas from other successful businesses, like McDonalds, owners are learning the methods behind starting and maintaining a successful business. For this paper I will use the discovery paradigm to learn more about how the concept of McDonaldization has affected the global franchise of 7-eleven Inc. History The idea for a convenient that was there to provide customers with what they needed when they needed it first came light in 1927, and was ran by a man named Jefferson Green. He kept his business afloat by selling milk, bread, and eggs but the catch was that he would make sure his doors were open on Sunday’s when the local grocery stores were closed. According to www.7-eleven.com , this is when one of the founders Joe C. Thompson, Jr., began selling the product line at other ice-dock locations and using the same concept, providing the cliental with that they need, when they need it. At the time, the company had eight ice plants and 21 retail ice docks. He understood the importance of keeping the doors open to the public even when everything else was closed, and because of this idea the first set of convenient retailers were born. The company went on to build 60 Southland-owned ice...

Words: 1120 - Pages: 5

Premium Essay

Mcdonaldization of Society

...McDonaldization of Society Carlos S Maguino Submitted to: My Instructor Cuyahoga Community College SOC 1010 Introduction to Sociology Instructor: Professor Rachel Stehle May 26, 2013 Review McDonaldization of Society my experience from McDonald’s today in our society and culture are booming phenomenon in our economic and around the world. It stands firmly to fast food chain industry, that remaining at number one rank business for many decades and from what I see McDonald’s business have more decades to come in our future. Most in our society can notice the McDonaldization of society in American and around the world with the impact of a simple hamburger taking not only economic effects, but also affecting our social life in general. These affects are directly related to both the consumer and the producer. Because I see that this changes are beneficial in term of providing efficient service as well as predictable control and quality over goods. In my opining these good qualities also lead to detrimental issues of irreversible values. I see evidences of change’s Mcdonaldization not only in the fast food industry but it how yourself us a consumer see goods thinks. These changes can be shown in different business around our society not only in McDonald organization. One example I see was our system of healthcare has also suffered this changes, making our hospital or medical care an impersonal experience in our......

Words: 1251 - Pages: 6

Premium Essay

Standardization

...“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host given to the guest for their needs. It is the important part in hospitality industry. “Standardization refers to the situation where uniformity is achieved either in outputs (products or services) and / or in the processes that produce such outputs.” (Taylor, 2000, p. 51) It is using the same ingredients, recipes, prices, and etc. In the setting of customer service, standardization is the processes making the organizations to focus their attention in provide a great customer service. It is satisfying the customer expectations and needs. The motivation for standardization comes from a number of sources. “These include the aspiration for reducing costs and improving reliability of systems. By promising that reliable and interoperable standard exists, it is possible to dodge being locked into specific vendor’s products and ensure healthy race to improve quality, reduce costs, and guarantee reliability of supply.” (Ratha and Govindaraju, 2008, p. 473) I am agree with the statement that......

Words: 2575 - Pages: 11

Free Essay

Mcdonadlization

...(fast-food / formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is, “the process by which the principles of the fast food restaurants are coming to dominate more and more parts of America’s society as well as the rest of the world” (Ritzer). Nearly all aspects of today's society have become more standardized because of McDonaldization including health care, the restaurant business, and higher education. Despite its name, McDonaldization refers to a phenomena that reach back past McDonald’s method of fast food all the way to Henry Ford’s assembly line. This introduction of a form of production focused on efficiency is a process that would change the relationship between producers and consumers forever. In other words, the Ford’s assembly line opened the door for consumers to create more effective and logical means of production to gain more with minimum cost. An ideal McDonalized model will be efficient, calculable, predictable, and controlled (Ritzer). Efficiency is reached by determining the best, most rational way to do something. Once this method is selected, many workers will not have any other choice in how this task is performed. Each part of the assembly line is very structured. Calculability in McDonaldization refers to the striving of businesses to achieve the greatest sales. This quantitative perception of success takes away from the subjective......

Words: 1071 - Pages: 5

Free Essay

Mcdonaldisation

...The McDonaldization of China          A Curriculum Project  2009 Fulbright‐Hays Seminars Abroad to China                Lynn Guenette  Sociology Instructor  Rochester Community and Technical College  Rochester  MN  © 2008 NCUSCR • 71 West 23rd Street, Suite 1901 • New York, NY 10010-4102 • (212) 645-9677 •......

Words: 4437 - Pages: 18

Premium Essay

Sociology

...main reason children in the United States have a higher responsibility of living in poverty because; their education system has not changed from the traditional system which was ranked first in the world a number of years ago. They opted to keep it which has seen many students not moving to college hence dropping out. The result of this is that many have less paying jobs due to their low education level they have acquired. Children as a cohort are better as a result of the intensification of technology which has improved the world overall. McDonaldization is described as the practice by which ideologies of the fast food restaurants such as predictability, efficiency and calculability are spreading to more sectors of the American people and to all spheres of the world. My view would be that McDonaldization suits more those who have lived in the McDonaldized society, and have been reared since its introduction hence McDonaldization is the only they know representing delicious taste and high quality to them. McDonldization has well been incorporated in other industries all over the world as its appealing. Industries can create a structure where they do not require expending much in turn to get a proficient and reliable work force that will be easy to control. Global television coverage and communication networks are more likely to cause the global inequality in the future; as a result of viewers and readers being subjected to only a partial set of news images and......

Words: 552 - Pages: 3

Free Essay

Analysis of Wall-E

...Analysis of Wall-E . For as little dialogue as there is in the film, Wall-E is an awesome movie which is evidenced by many of the awards it has won. Upon beginning to watch Wall-E, I did not expect an animated film to have such great meaning and address many of the societal issues it does in the film. The main issues Wall-E touches on are consumerism, technology, and environmental problems. The movie brings light to these issues by placing the setting in 2805 and showing the audience what these issues could be like hundreds of years down the road. Many of the readings we have done in class give reason to believe the Earth and civilization could become what it is in the movie Wall-E. The first societal problem brought to light in the film is environmental related issues. The first thing we see in the film are a bunch of stacks of garbage piles, sometimes bigger than skyscrapers. This undoubtedly ties into how we go about disposing of our garbage and sewage today. According to the article read in class called “Why Consumption Matters”, the average American in 1990 would throw out four to five pounds of garbage a day, while being responsible for 124 pounds of behind the scenes consumption. This behind the scenes consumption includes construction materials, fossil fuels, industrial materials, forest, and metals amongst others. We must also keep in mind that this is a 1990 figure, and that Americans consume significantly more in 2014. It is statistics like these that make......

Words: 1265 - Pages: 6

Premium Essay

Critically Assess the Ways in Which F.W. Taylor's Scientific Management Theory Has Influenced Has Influenced Contemporary Management Practice

...Introduction The principles of today's management goes back to the mid 1990's when an article named the “principles of scientific management” was published by Fredric Winslow Taylor who pioneered the term ‘scientific management’ in 1911. He defined scientific management as a study to increase productivity by methodologically studying the correlation between the individual and the task for the purpose of reconstructing and improving the work process (Jones and George, 2003). In the 19th and 20th century working hours were long, intense and confined, which resulted in the workers performing their tasks slower (Brodner, 2007). These issues caught the attention of Fredrick Winslow Taylor who was from the industrial revolution era, which was previously characterized by mass production (Asyali and Bastug, 2014). His intention was to increase the efficiency of the workforce by scientifically studying how work was done and by improving each stage without wearing out the laborers (Ahlstorm, 2014). Principles of scientific management After conducting various experiments he derived 4 principles, which contributed to the various management practices upheld in the 20th century (Giannantonio and Hurley-Hanson, 2011). First, science not the rule of thumb. In the industrial revolution managers relied on their personal judgment to resolve issues also referred to as the rule of thumb but all such approaches by the managers would not be efficient. Taylor felt that to increase......

Words: 2959 - Pages: 12

Premium Essay

Scientific Management

...Introduction: The Theory behind Scientific Management The definition of Scientific Management is that it is “the management thought concerned primarily with the physical efficiency of an individual worker.” (Business Dictionary, 2011) Though the famous economist Adam Smith, with his division of labour hypothesis is credited with using scientific management principles, it is widely believed that the father of scientific management is the management theorist, Frederick Taylor. Scientific Management and Taylorism are near synonymous due to the fact that the field of Scientific Management was pioneered by Frederick Taylor in the late 19th century. With the adoption of scientific management in virtually every aspect of management practice, the field of scientific management took off in a big way in the 20th century. This resulted in greater efficiencies and more productivity of the workforce as the application of scientific management theories meant that production processes were standardized and the principle of division of labour was applied leading to mass production of goods (Taylor, 2011, 80). An interesting aspect of the scientific management approach pioneered by Taylor is his emphasis on increasing efficiency from the “bottom up” where he concentrated on the shop floor to maximize productivity. When contrasted with the theories by Henri Fayol and Max Weber who favoured a top down approach, we find that Taylor’s approach is better suited to the rigours of modern day......

Words: 2545 - Pages: 11

Premium Essay

Disney’s Successful Adaptation in Hong Kong

...Disney’s global expansion – An Asia Perspective Executive Summary Disney theme parks had a long history of aggressive market expansion, started first with their first Disneyland opened in Anaheim in July 1955, Disney World Florida 1971, Disney theme park in Tokyo in 1992, and Disneyland Paris in France (Tsai & Liu 2011). Since introduction of its first theme park, Disney has been attaining global profit through expanding their existing parks while entering the new territories. Their ventures into the new Asia market, HongKong, met great hurdles and challenges as there were gaps between Hong Kong Disneyland offer and the local customs that need to undergo urgent local adjustments in order to become accepted among the Chinese and Hong Kongers. Although major changes have addressed incompatibility issues which in turn provided Disney with high profits and competitive advantages, the park faced serious problems including the frequent overcrowded flow of customers, the lacks of creativity and innovation, or the overloaded staff. As HongKong Disneyland has proved fairly successful with increased park occupation and revenues from growth especially from mainland China sector (Matusitz 2011, Tsai & Liu 2011, Zhang 2007), an unexplored market segment in China or in particular the chosen Shanghai catched Disney’s full attention along with many favored factors such as supported environment with lower cost of labor and materials (PR 2011, Schmidt et al. 2007). The decision to expand......

Words: 2286 - Pages: 10

Premium Essay

The Impact of Globalisation on Multinational Companies

...Table of Contents The Impact of Globalisation on Multinational Companies 2 Introduction 2 McDonalds’ Introduction 3 Globalisation and McDonald’s 3 Globalisation strategy of McDonald 5 1. Think Globally but Act Locally 7 2. Pricing 8 3. Advertising/Promotional strategies 8 4. Social responsibility 9 Challenges for McDonald 10 Conclusion 11 Reference 12 The Impact of Globalisation on Multinational Companies Introduction Globalization is a term used to describe the trend of growth; trade practices between undertakings perform beyond the geographic and economic boundaries, so that they exist (Waters, 2001 Brinkman, Brinkman, 2002). Globalization is used to describe the nature of the dominant international trade and business, as they are no longer limited to serving specific groups of consumers in the country (Levy, Hammond and Gross, 2003), the globalization of the increase is due to the expansion of economic and capitalist drive to achieve growth, and taking existing resources , improve the degree of efficiency of the operation. Thus, globalization is also very closely related to the outsourcing companies seeking to existing units, the production moved to another country, economically sensitive wage labour. A typical example of this is the first McDonald's in 1955 as a company in California, opened in 2013, is now in 195 countries and has more than 30,000 restaurants. This process, because it is difficult to control, some multinational companies......

Words: 3182 - Pages: 13

Premium Essay

Globalization Theory

...Chupical Shollah Manuel Globalization as a theory, concept and ideology has roots from modernization theories. It has been advanced by industrialized nations and thereupon imposed on the developing nations. This concept is paradoxical where in one hand it is liberating and on the other it is constraining. In this paper, globalization is defined as a set of institutional and ideological relations which brings nations into a global village, fusion of cultures, and advancement of geopolitics, internationalization, increased borderless society and global market economy (Robertson, 1992; Ritzer, 2004; Wallerstein, 1974/2000; Zetlin, 2001). This essay chronicles a heated debate between supporters of globalization and those who are skeptical about it as suggested by the question that globalization benefits small nations while in sharp contrast these small developing nations find it as beneficial to developed nations. A plethora of case studies will be drawn across the globe in assessing these two contrasting views and in the conclusion a judgement will be passed based on the evidence substantiated throughout the entire essay. The assertion that “while promoters of globalization proclaim that this model is the tide that will lift all boats, while citizens movements find that it is instead lifting only yachts” means that globalization is viewed, conceived and interpreted differently by the rich and the poor countries are very sceptical. Globalization is not different from other......

Words: 2186 - Pages: 9

Premium Essay

Mc Donalds

...At first, most people must have laughed at the idea of a chain of restaurants selling identical products all over the country, but little did they know that the genius idea that they had mocked would go on to revolutionise the business environment of the future. McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948. Historical Background The original founders of McDonald’s, and the fast-food concept, were brothers Dick and Mac McDonald. In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old milkshake machine salesman, heard of the brothers’ generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities. Kroc became the first franchisee appointed by the McDonald brothers, and opened his first restaurant the following year in Des Plaines, Illinois. In 1961, Kroc bought all the rights to the McDonald’s concept from the McDonald brothers for $2.7 million. Kroc was somewhat of an obsessive individual, fixated with rules, regulations, procedures, and obedience to his strict rules of discipline.......

Words: 3184 - Pages: 13

Premium Essay

Taylorism: Essay

..."merely the elements or details of the mechanisms of management" Task allocation is the concept that breaking task into smaller and smaller tasks allows the determination of the optimum solution to the task. "The man in the planning room, whose specialty is planning ahead, invariably finds that the work can be done more economically by subdivision of the labour; each act of each mechanic, for example, should be preceded by various preparatory acts done by other men." devised a means of detailing a division of labor in time-and-motion studies and a wage system based on performance. http://www.vanderbilt.edu/AnS/Anthro/Anth101/taylorism_and_fordism.htm Frederick Winslow Taylor is a controversial figure in management history. His innovations in industrial engineering, particularly in time and motion studies, paid off in dramatic improvements in productivity. At the same time, he has been credited with destroying the soul of work, of dehumanizing factories, making men into automatons. What is Taylor's real legacy? I'm not sure that management historians will ever agree. extensions of the four principles of management.[2] 1. The development of a true science 2. The scientific selection of the workman 3. The scientific education and development of the workman 4. Intimate and friendly cooperation between the management and the men. Taylor taught that there was one and only one method of work that maximized efficiency. "And this one best method and best......

Words: 4387 - Pages: 18

Premium Essay

Business

...Case Analysis on McDonald’s Vinil K Pillai City University of Seattle MBA 500 Essentials of Business Management June 22, 2014 Abstract This paper discuss about the case analysis of McDonald’s, one of the leading food chains around the world. This report starts off with a brief overview of the company, its presence and operations, and moves on to analyses of both external and internal environments. This paper tries to find out the relative strengths, weaknesses, opportunities and threats in different aspects of business operations of McDonald’s. The paper then looks at the issue faced by McDonald’s in today’s competitive world. The study finally concludes by suggesting some actions and recommendations to overcome those issues. Keywords: overview, external & internal analysis, issues and alternatives, recommendations and actions Company Overview McDonald’s corporation headquartered in Chicago, United States was founded in 1940 is the world’s leading global food chain service retailer with customers over 110 countries. The company restaurant offers a variety of food items, coffee, soft drinks and other beverages as well as newly added breakfast menus. McDonald’s is one of the most successful global restaurant chains around the world. Since coming in the market in the early 50’s McDonald’s has done very well in common stock and performing very consistently compared to its competitors. They have used the most effective management and global expansion strategies......

Words: 1591 - Pages: 7