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An Overview of Mobile Phone Distribution Channels in China

In: Business and Management

Submitted By dpuchot
Words 4205
Pages 17
An Overview of Mobile Phone Distribution Channels in China
February 2003

TABLE OF CONTENTS 1 CHINA MOBILE PHONE MARKET ...........................................................................2 2 CLASSIFICATION OF CURRENT HANDSET DISTRIBUTION CHANNELS ..................3
2.1 2.2 2.3 2.4 Conventional Handset Distribution Channels .....................................................................3 Conventional IT Distribution Channels...............................................................................4 Household Appliances Chains .............................................................................................4 Number of Distributors/Retailers ........................................................................................6

3 OPERATIONS OF CHINA HANDSET DISTRIBUTION CHANNELS ..............................5
3.1 3.2 3.3 Inter-Channel Relationship..................................................................................................5 Distribution Modes for GSM Handsets................................................................................7 Distribution Modes for CDMA/GPRS Handsets..................................................................8

4.
4.1 4.2 4.3 4.4

CHARACTERISTICS OF HANDSET DISTRIBUTION CHANNELS IN CHINA ........9
High-end vs Low-end Handsets ...........................................................................................9 Major cities vs medium-to-small cities ................................................................................9 Rural Areas ..........................................................................................................................9 Regional differences in distribution channels......................................................................9

5.
5.1 5.2 5.3 5.4

EVOLUTION OF HANDSET DISTRIBUTION CHANNELS...

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