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Analysis 4.1

In: Business and Management

Submitted By rchism1969
Words 918
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Communication in Individualistic and Collectivist Societies There are many different ways to communicate in today’s society and understanding how people communicate is a good way to keep lines of communication open. Businesses do not just deal with the countries they are founded in. If they become very successful they may have to be able to communicate globally. One way to do so would be to know and understand how Individualistic cultures and collectivist cultures are defined. Individualism means you are independent and do not interfere with others unless you are asked to. Collectivism means you focus more on the responsibility you have towards the relationships in groups. A good example of a society that is individualistic is the United States of America. The American dream is of Freedom from government control so we have become independent thinkers. Most Americans work to take care of themselves and those in their household. They are taught to work hard and move out of your parent’s house and enjoy the independence of creating your own household. Their parents remain independent and continue to take care of themselves. Collectivist Societies think more of relations to groups and a good example of this would be South American. They live in groups and there focuses are on taking care of a family unit or of a community. They work to take care of parents, grandparents, children and grandchildren. Their incomes are shared or combined to make sure that the needs of the family unit are met and if there is a member that is unable to pitch in they are still taken care of. If there is a family in need of help the whole community will pitch in to see that they have what they need to survive. If I stop for a moment to think of how these two types of communication have played a part in my upbringing as a child, I can honestly say that both...

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