Premium Essay

Analysis Diamond Chemicals

In:

Submitted By maxjohn5
Words 929
Pages 4
Analysis Diamond Chemicals
Introduction
This project belongs in the engineering-efficiency category; therefore, it has to fit at least 3 of 4 performance hurdles, which are 1. Impact on EPS; 2.Payback; 3.Discounted cash flow and 4. Internal rate of return.
In this article, some of those involved explained and described their opinions; however, professional knowledge may have been lacking. Therefore, we will expound and clarify below.

Management Analysis
Capital Expenditure
On the surface, making sure a project measures up to a range of consistent, prescribed criteria in order to be accepted would appear to be a sound business practice. But in our opinion, we think DC only focused on the financial management. We think they should utilize the strategy map strategy. A strategy map provides a uniform and consistent way to describe that strategy, so that objectives and measures can be established and managed. The strategy map provides the missing link between strategy formulation and strategy execution. (Norton and Kaplan, 2004 *1) Furthermore, DC won't only focus on the financial report; they also manage by human resource and other strategic elements. Also, any of the above financial calculations or assumption could bring the wrong settlement or the expectations will be seriously biased.

Economic / Financial Analysis
Transportation Costs
The transportation division asked that the cost of tank cars required for additional throughput should be involved in the initial outlay of the Merseyside's project was ignored by Frank Greystock. Therefore, he was not involved in the analysis of the Merseyside project.
Regardless of how departmental budgets are established, best practices in capital budgeting clearly state that all side-effects of a project must be included in cash-flow projections (Schiff, 1988 *2). In fact, transportation costs have a

Similar Documents

Premium Essay

Mercyside Project

...Diamond Chemicals Plc (A) The Merseyside Project Case Analysis Team Members Ashish Massey Neil Demello Prabha Srinivasan Srishti Sarin Executive Summary This report provides analysis and evaluation of a capital budgeting project proposed to Senior Management in Diamond Chemicals. The project has been proposed to improve the product output of Diamond Chemicals’ Merseyside factory. However, problems such as capital expenditure, marketing cannibalization, discount rate, etc. have recently surfaced from different departments. Diamond Chemicals need to take all these factors into consideration and eventually decide whether or not they should carry out this project. Methods of analysis includes identification of the relevant...

Words: 1493 - Pages: 6

Premium Essay

Diamond Chemicals Case Study

...Case 3: Diamond Chemicals Diamond Chemicals operates two large polypropylene production plants, the Merseyside Works in England, and the other in Rotterdam, Holland. Diamond Chemicals’ plant manager Lucy Morris is currently examining a (British Pounds) 9 Million project to improve the plant, which has been under scrutiny for poor financial performance. Morris has assumed the responsibility of Merseyside Works, and has decided improvements need to be made. Although there is room for substantial operational improvement, the plant would need to be shut down for about 45 days in order to upgrade. Frank Greystock, Moriss’ controller, has developed a DCF summary of the proposed project. Although the plant’s throughput would surely increase after the upgrade, various company stakeholders have examined the proposed plan to ensure it would increase Diamond Chemical’s Profit. Morris is on the “right track” to improve Diamond Chemical’s existing manufacturing plant. Although Diamond Chemicals is one of the largest, and leading firms, more needs to be done in order to maintain and exceed this competitive position. I believe Morris is examining the correct shortfalls, but more scrutiny on Greystock’s analysis should be provided before a decision is made. More “what if” assumptions need to be made. In addition to examining this project’s DCF models, Diamond Chemical needs to provide other alternatives to the project. For example, various smaller, and larger, cost-reduction projects...

Words: 1079 - Pages: 5

Premium Essay

Merseyside

...Table of Contents Executive Summary: 1 Problem Description: 2 Analysis & Recommendation 3 Conclusion: 7 Diamond Chemicals Plc Executive Summary: Diamond Chemicals - one of the global leaders in production of polypropylene, a polymer used in an extremely wide variety of products from carpet fibers to automobile parts was under financial pressure, After a worldwide economic slowdown and accumulation of shares by a single investor Sir David Benjamin, Diamond Chemicals, with earning per share dropping in half over a year’s time £60.00 in 1999 to £30.00 in 2000. The declining financial situation along with Merseyside’s outdated process flows and labor intensive operation has triggered Merseyside’s Plant Manager – Lucy Morris to develop and present a capital project plan to senior management which aims at renovating the production line which would result in increased throughputs and energy savings thereby building higher competitive advantage over its 7 other major rivals in the chemical production business. While the idea and benefits of the project seemed pretty clear to the Plant Manager herself, Diamond Chemicals followed a systematic approach to approving capital projects taking into consideration 4 distinctive performance factors: * Impact on earnings per share * Payback * Discounted Cash Flow * Internal Rate of Return This report examines the overall journey Lucy Morris and her Controller Fred Greystock had to undergo while preparing...

Words: 1912 - Pages: 8

Premium Essay

Victoria Chemicals Case Study 1 Victoria Chemicals (a) Mba9005 Ashley James

...Project Risk and Cost Management Case Study Diamond Chemicals PLC (A): The Merseyside Project Group Members: Divya Yadav, Lamia Nafees, Ashwin Chadaga, Deeshanu Sharma Executive Summary This summary report provides an analysis and estimation of capital budgeting proposed that is being proposed to the Senior Management in Diamond Chemicals. The goal of this project was to save energy, improve process flow and product outputs of the Diamond Chemical Merseyside factory. Diamonds Chemicals, a major competitor in the worldwide chemical industry and a leader in the producer of polypropylene. Lucy Morris, the plant manager estimated £9 million project expenditure to renovate and rationalize the polypropylene production line at the Merseyside Plant in order to make up for deferred maintenance and exploit opportunities to achieve increased production efficiency. The Merseyside plant was constructed in 1967. Diamond Chemicals produced polypropylene at two sites, Merseyside and in Rotterdam, Holland. The company was a supplier to customers based in Europe and in the Middle East. In order for the project to take place the entire polymerization line would need to be closed for 45 days, however, and because the Rotterdam plant was operating near capacity, Merseyside’s customers would buy from competitors. Frank Greystock, the controller at Diamond Chemicals believed that the loss of customers would just be temporary. As a result, the benefits...

Words: 1935 - Pages: 8

Premium Essay

Diamond Chemicals

...Diamond Chemicals PLC Executive Summary Diamond Chemicals is considering two mutually exclusive projects, the Merseyside project and the Rotterdam project, for the production of polypropylene When considering the Merseyside project, senior-management wants a positive impact on earnings per share. The addition to earnings per share was £28,800 with an average addition of £2,000 per year2. Calculated with erosion, the addition to earnings per share was £18,800 with an average addition of £1,100 per year2. The payback period for the project was 3.10 years, when considering the erosion of Rotterdam, this would increase to 3.46 years2. The net present value of Merseyside is £15.61 million and when considering erosion, the net present value is £11.37 million2. The internal rate of return is 33%, with the erosion, it is 28.2%2. Based on these four criteria, Merseyside is a valid project to consider. When considering the Rotterdam project, the effect on earnings per share was £6,000 with an average addition of £2,100 per year4. With the erosion of Merseyside, the earnings per share would be -£2,700 with an average addition of £1,200 per year4. The payback period of the Rotterdam project would be 13.68 years and with erosion, it would be 14.24 years4. The net present value is -£3.24 million and when considering erosion, it was -£6.61 million4. The internal rate of return is 8.04% and with erosion 5.91%4. The Rotterdam project does not meet the criteria due to a negative...

Words: 1780 - Pages: 8

Premium Essay

Kent Case Analysis

...Running head: KENT CHEMICAL CASE ANALYSIS Kent Chemical Case Analysis Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann Siena Heights University LDR 660-OA April 28, 2013 1 KENT CHEMICAL CASE ANALYSIS 2 Kent Chemical Case Analysis Kent, founded by the Fisher family in 1917, established its corporate headquarters just outside of Akron, Ohio in a small town called Kent (Bartlett & Winig, 2012). Kent became a leading global specialty-chemical company when it chose to diversify into additives and other specialty chemicals, developing these products within their own research laboratory in 1953 (Bartlett & Winig, 2012). Kent Chemical Products has grown throughout the years from its core domestic business to an international operation struggling to fully integrate globally. In 1998, CEO Ben Fisher decided global expansion would be Kent’s top priority stating, “Our goal is to remake Kent from a U.S. company dabbling in international markets to one that develops, manufactures, and sells worldwide” (Barlett & Winig, 2012, p. 3). This goal proved to be more difficult than first anticipated, when after two reorganizations Kent’s Chemical International president Luis Morales had not yet been able to align the international side of the business with the core domestic side (Bartlett & Winig, 2012). Unable to find a resolution internally and facing threats in the global economic environment, Kent’s three senior executives contacted an international consulting...

Words: 1554 - Pages: 7

Premium Essay

Kent Case Study Analysis

...Running head: KENT CHEMICAL CASE ANALYSIS 1 Kent Chemical Case Analysis Careea Nordè, Karen Nostrant, Heather Smith, Mary Stephens, & William Tiemann Siena Heights University LDR 660-OA April 28, 2013 KENT CHEMICAL CASE ANALYSIS Kent Chemical Case Analysis Kent, founded by the Fisher family in 1917, established its corporate headquarters just outside of Akron, Ohio in a small town called Kent (Bartlett & Winig, 2012). Kent became a leading global specialty-chemical company when it chose to diversify into additives and other specialty chemicals, developing these products within their own research laboratory in 1953 2 (Bartlett & Winig, 2012). Kent Chemical Products has grown throughout the years from its core domestic business to an international operation struggling to fully integrate globally. In 1998, CEO Ben Fisher decided global expansion would be Kent’s top priority stating, “Our goal is to remake Kent from a U.S. company dabbling in international markets to one that develops, manufactures, and sells worldwide” (Barlett & Winig, 2012, p. 3). This goal proved to be more difficult than first anticipated, when after two reorganizations Kent’s Chemical International president Luis Morales had not yet been able to align the international side of the business with the core domestic side (Bartlett & Winig, 2012). Unable to find a resolution internally and facing threats in the global economic environment, Kent’s three senior executives contacted an international...

Words: 1554 - Pages: 7

Free Essay

Bpa Paper

...Some chemicals are toxic in human bodies and that is why chemical-specific legislations are becoming increasingly common across the country. Legislations seek to regulate production and selling of products containing such harmful chemicals in interstate commerce efficiently regulating those products nationwide. Products containing phthalates, mercury, brominated flame retardants, and many other chemicals have been the subject of such bills but products containing bisphenol A (BPA) have attracted most attention in 2009 (Beveridge & Diamond, 2009). BPA is a monomer used to manufacture various everyday products. Research has found out that BPA is toxic on humans and products containing BPA leach a significant amount of BPA to their users. This paper gives a brief introduction of BPA, describes the debate surrounding its safety, and analysis information gathered by “the work group for safe markets” on BPA leaching from popular baby bottles. It is presumed that food and beverages from containers manufactured with BPA are harmful since BPA leaches into them and should be avoided. Uses of BPA and its Toxicology BPA is a monomer commonly used in the production of epoxy resins, polycarbonate plastic, among other uses (Association of Plastics Manufacturers). These products are in turn used to manufacture everyday products such as baby bottles, sports bottles and sippy cups (using polycarbonates); and the inner linings of containers for food and beverage packaging (using epoxy resins)...

Words: 2276 - Pages: 10

Premium Essay

Diamond Chemicals

...Diamond Chemicals: Merseyside and Rotterdam Project Investment decision analysis Group Name- fInatics Group Members- 1. Nishant Kumar (MP13037) 2. Rahul Naredi (MP13039) 3. Samardarshi Sarkar (MP13046) 4. Shadab Akhtar (MP13050) Summary About the case Diamond Chemicals is a leading producer of polypropylene, the polymer used in a variety of products (ranging from medical products to packaging film, carpet fibers, and automotive components) and is known for its strength and elasticity. Diamond Chemicals is producing polypropylene at Merseyside, England and in Rotterdam, the Netherlands. Both factories are identical in size, age, and plant design. Merseyside is a factory built in 1967. Merseyside production process is the production process that are old, the best semi-continuous, and therefore has a total workforce of more than the other plant competitors. Diamond Chemicals is under pressure from investors to improve the financial performance due to economic slowdown worldwide and also the accumulation of common stock of the company. Revenue per share has fallen to 30 Euros at the end of 2000 from around 60 Euros at the end of 1999. Original Assumptions |   |   | Suggested Assumptions |   | Annual Output | 250000 |   | Annual Output | 250000 | Output Gain/Original Output | 7% |   | Output Gain/Original Output | 7% | Price/ton (Pounds Sterling) | 541 |   | Price/ton (Pounds Sterling) | 541 | Inflation rate (Prices and costs) | 0% |   | Inflation...

Words: 636 - Pages: 3

Premium Essay

Eg2401 Tutorail2

...I 2015/16) Question 1 1(a). Apply the analysis of the “Ethics Line Diagram” methodology, in the case of the Challenger disaster [Fleddermann 4th Ed pages 7-12], to the “action” of: Morton Thiokol recommending the launch of Challenger to proceed, noting “Lund (of Thiokol) reversed his previous decision and recommended that the launch proceed.” [Fleddermann 4th Ed page 11]; and additionally noting that Thiokol were already aware of problems with the O-rings; and NASA did not want to postpone the launch, noting “NASA didn’t want to antagonize [Vice- President] Bush, a strong NASA supporter, by postponing the launch due to inclement weather after he had arrived.” [Fleddermann 4th Ed page 10]; and additionally noting that NASA was already informed that the predicted temperatures (in the low 20’s degF) was lower than the lowest 53 degF of previous launches where there was already “blow-by” problems of the O-rings. Use one Line-Drawing each for the Point-of-View of each of the two Parties, for their respective problems under consideration/ points under study. Include at least 3 intermediate points (comprising either Pi, points under study, and/or SCi scenarios). 1(b). For the same “actions” above, apply the analysis of the “Ethics Decision Flow-Charting” methodology for each of the two Parties, for their respective necessary actions/ recommendations under consideration. In each case, include at least two “decision diamonds”. Note: Students should not merely state...

Words: 551 - Pages: 3

Premium Essay

Chemical Diamond

...------------------------------------------------- Diamond Chemicals: The Merseyside and Rotterdam Projects Valuation and Recommendation | Table of Contents Executive Summary2 Problem Statement & Issues3 Analysis of Merseyside & Rotterdam3 The Merseyside Proposal & Analysis3 Static NPV4 Option to Switch to Japanese or German Technology4 The Rotterdam Proposal & Analysis5 Static NPV5 Option to Switch to German Technology5 Qualitative Considerations6 Recommendation7 Appendix I – Black-Scholes Model for Japanese Option8 Appendix II – Merseyside Margrabe Model for German Option8 Appendix III – Merseyside Assumptions9 Appendix IV – Merseyside Discounted Cash Flow Analysis9 Appendix V – Merseyside Depreciation Schedule10 Appendix VI – Merseyside Sensitivity Analysis11 Appendix VII – Rotterdam Margrabe Model for German Option12 Appendix VIII – Rotterdam Assumptions12 Appendix IX – Rotterdam Discounted Cash Flow Analysis13 Appendix X – Eustace’s Margin Growth Rate Error13 Appendix XI – Rotterdam Depreciation Schedule14 Appendix XII – Free Cash Flow Comparison Graph14 Executive Summary: Due to Diamond Chemical’s recent poor financial performance, it is seeking to upgrade the Merseyside plant or Rotterdam plant in order to improve performance and create value for its shareholders. The upgrade of the Merseyside plant will require a capital expenditure of £9.0 million and will increase polypropylene output by 7.0%, and increase gross margin from 11.5% to...

Words: 2385 - Pages: 10

Premium Essay

Blue Nile

...founded by Mark Christopher Vadon and Ben Elowitz on March 18, 1999 | Company Type & SizeThe company sells the products on its websites. Because of its unique business model the company sells its products at much lower prices than the competitors. The company had 183 full time employees, 5 part-time employees, and 1 independent contractor. | 2. BRIEF SUMMARY OF CASE SITUATION Business or Industry DescriptionBlue Nile had grown to become the world’s largest online retailer of certified diamonds and fine jewelry. | Blue Nile’s Current SituationBlue Nile reported $302 million in 2009. In 2010 Blue Nile management was concerned about the lingering effects of poor economic condition in the United States on the diamond jewelry industry and how it should pursue expansion in international business. | 3. INDUSTRY AND COMPETITIVE ANALYSIS Industry Macro-Environmental Characteristics-According with U.S Department of commerce U.S jewelry sales totaled $58.8 billion by 2009.- Diamond jewelry sales were particularly hard hit by the recession, with industry sales declining from $32.5 billion in 2005 to an estimated $29.5 billion in 2009.- The Jewelry Board of Trade estimated that there were some 22,415 specialty jewelry firms in the U.S in 2009, down from 26,750 specialty jewelry retailers in 1999. | Strategic Group MAPBlue Nile Zale Tiffany Others C U S T O M E R S | Industry Driving Forces-Internet: With Blue Nile and online jewelers, it gives them the...

Words: 2110 - Pages: 9

Free Essay

About Unmanned Railway Crossing

...[pic] ✓ INTRODUCTION ✓ ALLOTROPHIC FORMS OF CARBONS ✓ APPLICATIONS Carbon from Latin: carbo "coal" is the chemical element with symbol C and atomic number 6. As a member of group 14 on the periodic table, it is nonmetallic and tetravalent—making four electrons available to form covalent chemical bonds. There are three naturally occurring isotopes, decaying with a half-life of about 5,730 years. Carbon is one of the few elements known since antiquity. There are several allotropes of carbon of which the best known are graphite, diamond, and amorphous carbon. The physical properties of carbon vary widely with the allotropic form. For example, diamond is highly transparent, while graphite is opaque and black. Diamond is among the hardest materials known, while graphite is soft enough to form a streak on paper (hence its name, from the Greek word "to write"). Diamond has a very low electrical conductivity, while graphite is a very good conductor. Under normal conditions, diamond has the highest thermal conductivity of all known materials. All carbon allotropes are solids under normal conditions with graphite being the most thermodynamically stable form. They are chemically resistant and require high temperature to react even with oxygen. The most common oxidation state of carbon in inorganic compounds is +4, while +2 is found in carbon monoxide and other transition metal carbonyl complexes...

Words: 8042 - Pages: 33

Premium Essay

Mw Petroleum

...budgeting and financing, financial planning and working capital management, project financing, reorganizations and advanced equity valuation. Course Material Required text material • (BMA) R. A. Brealey, S. C. Myers and F. Allen, Principles of Corporate Finance, 8th ed., McGraw- Hill/Irwin, Inc., 2006. •(RP) Reading Packet •(CP) Case Packet The required text (BMA) and the materials that make up the Case Packet (CP) are available at the GSU Book Store. The Reading Packet (RP) is available at ERes. Contents of (CP) and (RP) (with ERes access instructions) follow at the end of this syllabus. The CD-ROM that comes with your text has the Financial Tutor Series with three modules, PowerPoint presentations for the text, Financial Analysis Spreadsheet Templates (F.A.S.T.) tied to specific problems in the text, video clips and Web links that make using this text easier and more fun. The website for this text is www.mhhe.com/bma8e and has in addition...

Words: 2562 - Pages: 11

Premium Essay

Real Option

...budgeting and financing, financial planning and working capital management, project financing, reorganizations and advanced equity valuation. Course Material Required text material • (BMA) R. A. Brealey, S. C. Myers and F. Allen, Principles of Corporate Finance, 8th ed., McGraw- Hill/Irwin, Inc., 2006. •(RP) Reading Packet •(CP) Case Packet The required text (BMA) and the materials that make up the Case Packet (CP) are available at the GSU Book Store. The Reading Packet (RP) is available at ERes. Contents of (CP) and (RP) (with ERes access instructions) follow at the end of this syllabus. The CD-ROM that comes with your text has the Financial Tutor Series with three modules, PowerPoint presentations for the text, Financial Analysis Spreadsheet Templates (F.A.S.T.) tied to specific problems in the text, video clips and Web links that make using this text easier and more fun. The website for this text is www.mhhe.com/bma8e and has in...

Words: 2563 - Pages: 11