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Analysis Essay

In: Other Topics

Submitted By abokaka
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Khalid, Abate #1_Style Analysis

Virginia M. Rometty, president and CEO of International Business Machines (IBM), writes a letter to shareholders containing an annual report (2001) of the company. In this letter Rometty, aims to convince her readers of how well the company is doing even in a recession. She did that by means of presenting facts (plain) and also reaching to them in a softer more informal tone (persuasive).
Rometty begins her letter by adopting a very positive and optimistic tone. “I am pleased to report that IBM had another strong year in 2011” by doing this she is able to capture the readers interest, making them eager to read more about this great news. In her very next sentence she lets her shareholders know of their importance by saying “your company...” rather than just saying the company. This shows her understanding of who her audiences are; by choosing her words carefully she is able to instill confidence into the shareholders, letting them know that the company was able to achieve this great success because of them. Using the pronoun “your” she is also letting them know, this is their company and the actions they take impacts its performance.
Shortly after capturing the readers interest in her persuasive style introductory, Rometty shifts her writing style to plain by introducing small paragraphs stating facts about the company’s revenue and income, margins, earning per share, cash flow etc. what’s interesting is that she’s not only presenting facts to her audience, but she’s also telling them what the facts actually mean, and how they compare with past annual reports. For example, in her paragraph where she talks about cash flow she writes “in 2011 our free cash flow was 16.6 billion” she then followed it up by saying “we have improved our free cash flow by nearly $10 billion over the past decade” Writing in such style is enabling her

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